1. The Practice Management ConferenceThis is a co-sponsored programof ASGE and the AGA InstituteAugust 9-11, 2013Fairmont Chicago Millennium ParkChicago, IllinoisGIOutlook2013GOEarlybirdDeadlineJune 25Course DirectorsFrank J. Chapman, MBAAsheville GastroenterologyAssociates, P.A.Asheville, North CarolinaRajeev Jain, MD, FASGE, AGAFTexas Digestive DiseaseConsultantsDallas, TexasGlenn D. Littenberg, MDSouthern CaliforniaGastroenterology AssociatesPasadena, CaliforniaVISIT www.asge.org/go2013

2. From the heart of downtown Chicago at the Fairmont Chicago Millennium Park Hotel, the GIOutlook 2013 Conference (GO 2013) will provide you practical advice and how-tos for solo,small and large group GI practices. For gastroenterologists, nurse managers and practiceadministrators, the GO 2013 conference will offer the unique learning and networking you needto adapt to rapid change in the GI field and enhance your practices efficiency, performance andservice quality.During this conference you will learn practical lessons including:+ Meeting the challenges of 2014 health care reform+ Using new technologies and social media toposition yourself in the marketplace+ Financial and staff management+ Quality reporting+ Contracting+ Coding+ Value-based purchasing+ ACOs and the challenges to GI practice+ Optimal deployment ofancillary services andmid-level professionalsin the practiceGIOutlook2013GOThe best part of the coursewas hearing ideas fromthe leading physicians andadministrators in the field. GI Outlook (GO) 2012ParticipantThe Practice Management Conference 3. LearningObjectivesUpon completion ofthis educational activity,participants will be able to:+ Discuss health care reformefforts and how they mayaffect their practice.+ Apply team approaches, staffmanagement, and strategicplanning in the office and ASCsetting.+ Improve practice efficiencyand service quality.+ Integrate ancillary servicessuch as anesthesia andpathology.+ Utilize positioning andnegotiating strategies vis--vis integrated health systemsand payors.+ Optimize coding and billing intheir practice.+ Improve return on your EMRand discover new onlinepractice resources.+ Identify ambulatory surgerycenter (ASC) challenges andopportunities.+ Assess market opportunitiesfor new programs.+ Learn about the latesttechnology in the marketplace.Invited FacultyLee A. AaseDirector, Mayo Clinic Centerfor Social MediaRochester, MNRebecca ArmatoPhysicians andInteroperability ServicesHuntington HospitalPasadena, CAJoel V. Brill, MD, FASGE,AGAF, CHCQMPredictive HealthParadise Valley, AZMichael E. Chernew, PhDProfessor of Health CarePolicyHarvard Medical SchoolBoston, MAThomas M. Deas Jr., MD,MMM, FASGEGastroenterology Associatesof North TexasFort Worth, TXOpella Finley Ernest, MDVP, Chief Medical OfficerBlue Cross Blue Shield ofIllinois, Chicago, ILRandy Farber, MSHASouthern CaliforniaGastroenterology AssociatesFarber Consulting Group, Inc.Los Angeles, CAAlejandro Fernandez,MBA,CMPEGastro Health, PLMiami, FLDavid N. Gans, MSHA,FACMPEMedical Group ManagementAssociation (MGMA)American College ofMedical Practice Executives(ACMPEE)Englewood, COBrian C. Jacobson, MD,MPH, FASGE, AGAFBoston University MedicalCenterBoston, MATargetAudienceThis course isdesigned for allindividuals involvedwith managing GIpractice, includinggastroenterologists,nurse managersand practiceadministrators.The entire course was excellent great discussions,timely topics. GI Outlook (GO) 2012 ParticipantSerena KeshishiSouthern CaliforniaGastroenterology AssociatesLos Angeles, CALawrence R. Kosinski, MD,MBA, AGAF, FACGIllinois GastroenterologyGroupElgin, ILJames Leavitt, MDGastro Health, PLMiami, FLRobert W. Liles, MBA, MS,JDHealth Law Attorney, LilesParker, PLLCWashington, DCKlaus Mergener, MD, PhD,MBA, FASGEDigestive Health SpecialistsTacoma, WAKathleen A. Mueller, RN,CPC, CCS-P, CMSCS, PCSAskMueller Consulting, LLCLenzburg, ILDaniel OConnell, PhDTraining, Coaching andConsultationSeattle, WAJoel Shalowitz, MD, MBA,FACPClinical Professor and Director,Health Industry ManagementKellogg School ofManagementProfessor of PreventiveMedicineFeinberg School of MedicineNorthwestern UniversityMichon Villanueva, MHAAccreditation Association forAmbulatory Health Care, Inc.(AAAHC)Skokie, ILCourse DirectorsFrank J. Chapman, MBAAsheville GastroenterologyAssociates, P.A.Asheville, NCRajeev Jain, MD, FASGE,AGAFTexas Digestive DiseaseConsultantsDallas, TXGlenn D. Littenberg, MDSouthern CaliforniaGastroenterology AssociatesPasadena, CA 4. AGENDA (Subject to Change)Questions?For more informationregarding thisconference, emailASGE Customer Careat info.asge.org orcall (630) 573-0600.Day TwoS atu rday, Aug u st 107:30 8:00 amContinental Breakfast and Exhibits8:00 8:05 amWelcome and Introductions8:05 8:45 amKeynote PresentationExchanges: 2014 is here; Where will you be?Michael E. Chernew, PhD8:45 9:00 amQuestions and AnswersGreat Expectations I9:00 9:30 amAccreditation for your Center: Minding thePs & QsMichon Villanueva, MHA9:30 9:50 amASC Operations Survey: How are we doing?Frank J. Chapman, MBA9:50 10:00 amQuestions and Answers10:00 10:30 amBreak and Exhibits1Day OneFriday, August 91:00 1:10 pmWelcome and AnnouncementsCourse Directors1:10 2:00 pmKeynote PresentationHas the Dust Settled? GI Practice in 2014 &BeyondJoel Shalowitz, MD, MBA, FACP2:00 3:00 pmPanel Discussion and ResponseKlaus Mergener, MD, PhD, MBA, FASGELawrence R. Kosinski, MD, MBA, AGAF, FACGQuestions and Answers3:00 3:30 pmBreak and ExhibitsPlaying Nice with the Gorillas I:Hospitals3:30 4:30 pmHow to Serve 2 MastersLawrence R. Kosinski, MD, MBA, AGAF, FACGWhat can GI Groups Deliver?Klaus Mergener, MD, PhD, MBA, FASGEPlaying Nice with the Gorillas II:Payors4:30 5:00 pmWhat do Payors Want, What do They Know?Opella Finley Ernest, MDBecoming the Group of Choice (without losingyour shirt)James Leavitt, MD5:00 5:30 pmQuestions and Answers5:30 pm 7:00 pmReception and Exhibits 5. 3Day ThreeS un day, Aug u st 1 16:30 7:30 amContinental Breakfast7:30 7:35 amAnnouncements and IntroductionsAccountable Care R Us7:35 8:00 amUpdate on CMS initiatives (carrots or sticks)?Brian C. Jacobson, MD, MPH, FASGE, AGAF8:00 8:30 amDeveloping a Practice DashboardRajeev Jain, MD, FASGE, AGAF8:30 9:00 amThe High Performing PracticeDavid N. Gans, MSHA, FACMPE9:00 9:15 amQuestions and AnswersGreat Expectations II9:15 10:15 amCompliance: who expects what, whos out to getyou?Robert W. Liles, MBA, MS, JD10:15 10:30 amQuestions and AnswersBreakout Sessions (choose one to attend)10:45 11:30 am1) Practical Solutions for solo/small groupsRandy Farber, MSHA and Robert W. Liles, MBA,MSHA, JD2) What are larger groups doing?James Leavitt, MD, and Klaus Mergener, MD,PhD, MBA, FASGEFinal Session & Wrap Up11:45 am 12: 30 pmMotivating the Right StuffDaniel OConnell, PhDMARKETPLACEVisit the MarketPlace to learn aboutthe latest productsand services for GIclinicians.FRIDAY, AUG. 9Hours+ 3:003:30 pm+ 5:307:00 pmSATURDAY, AUG.10Hours+ 7:308:00 am+ 10:0010:30 am+ 12:301:30 pm+ 3:003:30 pmI enjoyed listening to an explanation on wherethe medical economic landscape is heading. GI Outlook (GO) 2012 Participant210:30 11:15 amIT: When will Use get Meaningful?Rebecca Armato11:15 am 12:00 pmSocial Media: Doing it Right (so it does it foryou, not to you)Lee A. Aase12:00 12: 30 pmQuestions and Answers12:30 1:30 pmLunch in Exhibit HallComing Storms & GoldenOpportunities1:30 2:00 pmReimbursement Storm CloudsJoel V. Brill, MD, FASGE, AGAF, CHCQM2:00 2:15 pmEvaluation and Management (E&M)OpportunitiesGlenn D. Littenberg, MD2:15 2:30 pmGI Code Changes PendingJoel V. Brill, MD, FASGE, AGAF, CHCQM2:30 3:00 pmPerspective on Path Economics / Q&AKlaus Mergener, MD, PhD, MBA, FASGE3:00 3:30 pmBreak and Exhibits (Last day for Exhibits)3:30 4:15 pmWeb Resources your Practice will LoveSerena Keshishi4:15 4:30 pmQuestions and Answers4:30 5:00 pmICD10: Its Nearly Here!Kathleen A. Mueller, RN, CPC, CCS-P, CMSCS, PCS5:00 5:30 pmSo what are we doing? Response, Q&AAlejandro Fernandez, MBA,CMPE andRandy Farber, MSHA 6. ASGE courses have a history ofselling out.It is recommendedthat you make your hotelreservations as soon aspossible.However, you maywant to wait to make yourairline reservations untilyou receive confirmation ofregistration from ASGE.C ont inuing MedicalEducationPhysiciansThe American Society forGastrointestinal Endoscopy (ASGE)is accredited by the AccreditationCouncil for Continuing MedicalEducation to provide continuingmedical education for physicians.ASGE designates this live activityfor a maximum of 15.5 AMA PRACategory 1 Credits. Physiciansshould claim only the creditcommensurate with the extent oftheir participation in the activity.NursesAll nurse participants will receive acertificate of attendance specifyinghours of education accredited forAMA PRA Category 1 Credit.This certificate can be used towardnursing requirements.Practice AdministratorsThe GI Outlook 2013 is eligiblefor American College of MedicalPractice Executive (ACMPE) CreditHours. To apply this programtoward your ACMPE continuingeducation requirement, pleasecalculate the total number of clockhours you spent in educationalsessions and enter your hoursonline in the My Transcript area ofmgma.com.C anc e l l atio n andC h ange P o l ic yCancellations and requests forrefunds must be received in writingno later than Friday, July 19, 2013to education@asge.org. Refundsrequested before this date willbe subject to an administrativefee of $100. Refunds will not beissued after July 19, 2013. Attendeesubstitutions are permitted withASGE authorization. ASGE has theright to cancel a program at anytime at its discretion.ASGE E ducatio n Ac h ie ve m e nt P ro gramThis program is designed to recognize and reward endoscopists who arededicated to their own professional development and furthering their abilityto provide the most effective patient care.Participants in this program will receive discounts on ASGE courses andproducts, as well as a Certificate of Achievement in Endoscopy Education.For additional information on the criteria and application process, pleasevisit the Training and Education web page at www.asge.org.REGISTRATIONCorporate representativesinterested in attending this coursemust contact Linda kay Tyler,sales and business developmentdirector, at (630) 570-5601 orltyler@asge.org. In compliancewith ACCME guidelines, corporaterepresentatives may not participatein hands-on training or askquestions during a CME course.Hotel I nf ormat ionThe GI Outlook 2013 will beheld at the Fairmont ChicagoMillennium Park, 200 NorthColumbus Drive, Chicago, IL60601.For additional informationon this hotel, please visitwww.fairmont.com/chicago.ASGE has arranged a room blockfor this course at $239 Single/Double occupancy per nightplus applicable taxes and fees.This discount is only valid ifthe reservation is made beforeJune 28, 2013. Please contactthe hotel directly to makereservations by calling toll free(800) 526-2008 or (312) 565-7400.Ask for in-house reservations andreference GO 2013.The Fairmont ChicagoMillennium Park is pleased tooffer you access to the FitnessStudio at mySpa for $10 perperson per day. All guestsenrolled in the FairmontPresidents Club will receivedaily complimentary FitnessStudio access, givenenrollment is completedprior to arrival.Pleasevisit www.fairmont.com toregister for the FairmontPresidents Club.The best partof this coursewas seeing real-world exampleswith dollaramounts. GI Outlook (GO)2012 ParticipantPhotoscourtesyFairmontChicagoMillenniumPark 7. REGISTRATION FORM (Please print information as you would like it on your conference registration.)Name TitleAcademic Degree(s)InstitutionAddressCity State ZipCountry SpecialtyEmail Phone FaxASGE Member? Yes No AGA Member? Yes NoFour EasY Ways to REG ISTER1. Online at www.asge.org/go20132. Fax: (630) 573-0691Credit Card Visa MasterCard American Express DiscoverCardholder Name (please print)Card Number Expiration DateSignature3. Phone: (630) 573-06004. Mail: Ive enclosed a check for $__________ made payable to:American Society for Gastrointestinal Endoscopy,Dept. CH16927, Palatine, IL 60055-6927Visitwww.asge.org/joinfor ASGE membershiporwww.gastro.org/membershipFOR AGA membershipNOT A MEMBER?Save even more when you joinASGE or AGA prior to registeringfor the conference. Submit amembership application with yourregistration form and receive thediscounted member rate.August 9-11, 2013 + Fairmont Chicago Millennium Park + Chicago, IllinoisGIOutlook2013GOFor all registrationinquires contactASGE Customer Careat info@asge.org or(630) 573-0600.On or beforeJune 25After June 25Education Achievement Program Member $675 $775ASGE / AGA Physician Member $750 $850Physician Non-member $850 $950ASGE / AGA Nurse/Practice Manager Member $550 $650Nurse/Practice Manager Non-member $650 $750REGISTR ATION FEESThe PracticeManagementConference 8. EarlybirdDeadlineJune 25American Society forGastrointestinal Endoscopy1520 Kensington Road, Suite 202Oak Brook, IL 60523 USAThis is a co-sponsored programof ASGE and the AGA InstituteAugust 9-11, 2013Fairmont Chicago Millennium ParkChicago, IllinoisGIOutlook2013GOGIOutlook2013GOThe Practice Management ConferenceThe Practice Management Conference+ Coding+ Contracting+ Value-based purchasing+ Healthcare reform+ Quality reportingand more!register ATwww.asge.org/go2013