ghosts are scary; raising money online is not
DESCRIPTION
Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.TRANSCRIPT
GHOSTS ARE SCARY, RAISING MONEY ONLINE IS NOT
A FirstGiving webinarA FirstGiving webinarwith Ashley Morrison and with Ashley Morrison and
Beth PickardBeth PickardOctober 21, 2009October 21, 2009
AGENDA
Who is here How FirstGiving’s online fundraising model
works Using online fundraising to expand your
reach 5 common misconceptions about raising
money online Success stories Q & A
WHO IS HERE
ONLINE FUNDRAISING MODEL
What it is… An easy and effective
way to increase your event’s revenue with an innovative giving model
A way to expand your nonprofit’s reach to a new group of givers who are motivated by a personal connection to your supporters
What it is not… A way to sell tickets to
events
Software which can be installed
A donate button
A way to process transactions
A SUPPORTER’S FUNDRAISING PAGE:
Personalized and visually appealing
Givers can leave comments along with a
donation
YOUR NONPROFIT PAGE:
Branded banner and photos
Customizable text
A visible community of
supporters
HOW IS ONLINE FUNDRAISING EFFECTIVE?
WHY PEOPLE RAISE MONEY FOR YOUR NONPROFIT ON FIRSTGIVING (IN THEIR OWN WORDS):
"I want to make my running event more meaningful by contributing to a cause I care about"
"I have a personal connection to this organization's work"
"I have been involved as a donor and volunteer with this organization in the past, and I want to do more"
"I respect this organization's work, and I want to inspire my friends and family to contribute to it"
WORK WITH YOUR SUPPORTERS TO BUILD A COMMUNITY
Your supporters work like a mini-development office, soliciting their friends and family to get involved
Your supporters’ friends and family become new donors from new networks
Some donors may even become supporters as a result of the relationship
Your NPO Supporters = Fundraisers Friends & Family = Donors
ROADMAP: THE EFFECTIVENESS OF THE REACH
Andrew is a regular donor to your nonprofit, he decides he wants to participate in your annual 5K event and raise money
Photo by andronicusmax
Andrew is directed to your nonprofit page on FirstGiving to create his personal fundraising page
Andrew creates a fundraising page with FirstGiving
Andrew is able to send out his fundraising page to more people in less time because he can send the link to his fundraising page to everyone on his email list.
Denise, a work friend of Andrew’s, gets sent the fundraising page and decides to support
Andrew and his cause
The next year, Andrew asks Denise to join his team for the 5K. Denise decides to run and fundraise for the
cause, too.
COMMON MISCONCEPTIONS ABOUT RAISING MONEY ONLINE
1. Time consuming
2. Less secure than collecting offline donations
3. Highly technical
4. My supporters won’t be as successful online
5. Expensive
#1: ONLINE FUNDRAISING IS TIME CONSUMING
For nonprofits: Average nonprofit invests less than 5 hours in set up
time Average nonprofits spends less than 1 hour per week
to run reports on supporters and givers. For supporters:
Takes less than 10 minutes to set up a fundraising page and send it to 100 of their family and friends
Average fundraiser page raises $400 For givers
Donations can be made via credit card quickly and at their convenience
#2: ONLINE FUNDRAISING IS LESS SECURE THAN OFFLINE FUNDRAISING
FirstGiving makes a weekly deposit to your bank account via electronic funds transfer
Secure site- VeriSign PCI compliant
Confirmation receipt sent to givers via email
All transactions are recorded in your nonprofit account area
#3: ONLINE FUNDRAISING IS HIGHLY TECHNICAL
Site is user-friendly for nonprofits, supporters and givers alike
Easy-to-use template for nonprofit page and supporter pages
Pages look sleek and professional
Online and offline resources to guide/help
you
#4: MY SUPPORTERS WON’T BE AS SUCCESSFUL USING ONLINE TOOLS
Supporters are generally more successful when raising money online, even if they are already successful offline More outlets to “post” their pages Wider reach Easy and fast
People are accustomed to conducting transactions online Banking Shopping White pages- Google Communication –email
#5: ONLINE FUNDRAISING IS EXPENSIVE: When using offline solutions
Time is money Consider the time required to track and process all
checks
When using online solutions The effectiveness of your online campaign will
outweigh set up costs Most nonprofits experience greater success when
moving an event online
SUCCESS STORY #1:SOAR (SPEAKING OUT ABOUT RAPE)
Over half of event participants moved online during first year
“FirstGiving made it easier for our participants and easier for our staff. This year’s event was a huge success because of FirstGiving. I never imagined we’d raise so much money”
Kellie Green, Executive Director SOAR
SUCCESS STORY # 2: AIDS PROJECT RHODE ISLAND
Average online supporter raised $150 more than average offline supporter
“In just a few weeks, [our] walkers raised 63% more than last year. By creating personal appeals through their own web pages, our walkers were able to reach more donors, in less time” Chris Butler, Executive Director
25% of supporters on FirstGiving were 1st time walkers
ANY QUESTIONS?
Use the question tool to ask your questions
We’ll answer as many as we can now, and reply to the rest by email
In a few days, slides and a recording will be emailed to you and posted at:
www.onlinefundraisingblog.com
INTERESTED IN GETTING STARTED?
To request a free live demo,To request a free live demo,
call (877) 365-2949 call (877) 365-2949 or email or email [email protected]
Learn more at Learn more at www.firstgiving.com