ghci '15 idea to iteration: method to the madness - design thinking workshop
TRANSCRIPT
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Idea to IterationDesign Thinking Workshop: Method to the
Madness
Mydhili Bayapuneedi | Praneet Koppula CEO, YoungCurrent | UX, MathWorks
4th December 2015
#GHCI15
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About Us
Mydhili B @myd
EdTech, Startups, Design, Product
Previously Google, YouTube, Harvard, MIT, Microsoft Research, Startups…
Praneet K @mphaxise
UX, Product, Enterprise, Customer Experience
Previously HFI, GrameenPhone, Samsung, Stanford, Startups…
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Purpose
Empower you with the 5 step Design Thinking process in order to create meaningful products/services for your users.
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Expectations
▪ What are somethings that you expect from this workshop?
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Take Aways
▪ Human-Centered Design: Establishing User Empathy
▪ Prototyping: Enlightened trial-and-error as a companion to intelligent planning
▪ Radical Collaboration: Project teams, Management and Customers
▪ Integrated Solutions: Technology, Business and Human Values
▪ Process Mindfulness: A reliable sequence of creative tools
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Agenda
▪ Design Thinking Workshop ▪ Feedback + Reflections ▪ Wrap Up
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Design Thinking“…design thinking is neither art nor science nor religion. It is the capacity, ultimately, for integrative thinking.”
- Tim Brown, Change by Design
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Teams for the Workshop
▪ Find a complete stranger in the room. You are both now a Pair for the rest of the workshop.
▪ Amongst yourselves decide who will be ‘the User’ for the rest of the workshop.
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Teams for the Workshop
▪ Try to find team of 2 people who you are both fairly unfamiliar with. The four of you are now a group for the rest of the workshop.
▪ The user from each group will be interviewed
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5 Step Design Thinking Process
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
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Empathize
Interview: ▪ Keep your questions Open Ended ▪ To understand habits, avoid ‘on average’ or ‘usually’. Choose ‘Tell me
about the the last time….’ ▪ Encourage stories ▪ Don’t fill the pauses with suggesting answers to their questions. ▪ Don’t ask leading questions.
Take a minute and think as a pair about the questions you want to ask your user.
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Empathize
Dig Deeper ▪ Probe by asking a ’why’ question. ▪ For a few minutes forget about the wallet, find out more about your user.
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Define
‘Goals and wishes’ & ‘Insights’ (User’s) (Interviewees)
“I always carry cash when I do grocery shopping on Sunday morning.”
“That’s when they get fresh stocks, it makes me feel good to buy fresh vegetables for my family.”
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Define
“Point of View” [problem statement, sort of- not really.] ▪ YOUR point of view of what your user needs. ▪ Be aware of the contradictions, surprises, tensions.
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Define
“Point of View” [problem statement, sort of- not really.] ▪ YOUR point of view of what your user needs. ▪ Be aware of the contradictions, surprises, tensions.
Praneet needs a way to easily know how much cash is left in his wallet because he shops in crowded marketplaces.
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Diverge Then Converge
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Ideate
Sketch ▪ Turn off the Critique’s voice in your head. Don’t judge - just draw
solutions.
▪ Go for volume.
▪ Remember to be visual.
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Ideate
Take a minute, as a pair pick top 5 ideas
Share ▪ Keep your explanation to the minimum. Listen Now. Go back to
Empathy mode. ▪ Explain your idea. Don’t spend time defending. ▪ This is about validating your ideas. ▪ Remember that you are not necessarily looking to find one winner
idea.
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Diverge Then Converge
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Iterate
Reflect ▪ You have a LOT of information now about your user AND the ideas
you’ve generated ▪ Think about all this information against the problem statement you
came up with earlier
Generate ▪ Quickly sketch what your solution
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Build
▪ It doesn’t have to be perfect
▪ Think of how your user is going to use the wallet
▪ Be scrappy!
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Testing & Getting Feedback
▪ Let Go! ▪ Your Prototype is not important. The feedback is. ▪ Observe for a bit how the user uses OR misuses it. ▪ Make notes on how your user interacts and their
reactions. ▪ Now, ask them what worked and what didn’t.
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5 Step Design Thinking Process
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
ITERATE
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Reflections
Did you as a user find a great wallet designed for you?
Design Thinking Process: ▪ Plus ▪ Delta ▪ Puzzle
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Got Feedback?
Rate and review the session on our mobile app – Convene
For all details visit: http://ghcindia.anitaborg.org