ghc 2011 social media workshop
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Social Media Workshop:Post/Tweet/Share for Global Health!
June, 13 2011
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Agenda
● Social Media Trends● Developing a Social Media Strategy● The Global Health Conversation● Leveraging Social Media for you and your
organization
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Social Media Trends
● According to Nielsen, messaging, commenting, blogging, sharing and “liking” now fill up 22% of all time spent online each month
○ First time social networks or blogs are “visited by three-quarters of global consumers who go online
○ The most popular social brands online are Facebook and YouTube○ comScore recently reported that Web users were watching 13
billion videos on YouTube a month. Facebook also said that its users were watching 2 billion videos each month
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Developing a Social Media Strategy
Strengths● Management support the social
media medium● Active community members
who are willing to become brand evangelists
● Can train or convince management team on social media principles
Weaknesses● Resources in terms of time and
manpower● Penetration or market reach● Weak brand presence online● Lack experience launching
social media campaigns
Opportunities ● New research, staff
announcements (content) can be utilized and promoted through social media platforms
● Expertise and experience can be leveraged in unique ways to separate itself from other organizations
Threats● Macro factors such as the
economy● Competitor is going after the
same space and audience with similar campaigns
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Developing a Social Media Strategy
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Developing a Social Media Strategy
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Developing a Social Media Strategy
● Make sure your objectives are S.M.A.R.T● Make strategic choices and understand the level of effort necessary ● Adopt low-risk tools first and test, test, test!● Measure and evaluate your efforts and learn from them● Go where the audience is● Participate to add value to the conversation and community
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Developing a Social Media Strategy
● Make sure messages are evidence-based and consistent with your mission
● Develop content that is easy to share● Encourage participation● Leverage networks on- and off-line● Set realistic goals and scale-up from there
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Developing a Social Media Strategy
● It is important to establish structure, policies, and leadership at your organization to more effectively manage social media.
● At some point after you start using social media, it is a good idea to establish boards and councils to develop guidance, polices, standards, and recommendations around the use of social media at your organization.
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Developing a Social Media Strategy
● The resources below may guide you in establishing your own policies:○ Government Social Media’s Web 2.0 Governance Policies and
Best Practices Wiki: http://govsocmed.pbworks.com/w/page/15060450/Web-2-0-Governance-Policies-and-Best-Practices
○ SocialMediaGovernance.com’s Online Database of Policies: http://socialmediagovernance.com/policies.php
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The Global Health Conversation
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The #GlobalHealth Conversation
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Leveraging Social Media
● How can I leverage new media for my organization or project during events and conferences?