3

Getting Your Business Online

Getting Your Business Online

3

1. Is there demand?

• Google Trends - http://www.google.com/trends

• Google Insights - http://www.google.com/insights/search/

• Tim Ferriss – How to start a million dollar idea this weekend -

http://bit.ly/tbZCSv

2. Target Market

• 70 year old retirees

• Stay at home mums

3. Challenges selling to that market

• No internet access

• Cost of postage to high for international buyers

4. What is your story?

• People remember stories, not facts and figures

• Derek Sivers Story of CD Baby - http://appsumo.com/sivers/

What are you selling?

3

1. What are Your website Goals?

• Sell product?

• Generate leads? (what’s your bribe?)

• Advertising

2. How do your “Funnels” serve your goals?

• Do you have an auto-responder sequence?

• Are your funnels simple?

3. How are you measuring your success?

• Every click required to reach your goal “costs”

you 30% of your visitors

• 100 click 70 click 49 click 34 click 24

click

Your website goals

3

• Body = Design (Template, Theme, Videos, Images)

• Interior = CMS (Content Management System)

• Engine = Business Logic (The Language, e.g HTML or PHP)• Chassis = Database (e.g MySQL)

• Wheels = Content & SEO (High Quality)

• Road to Drive = Search Engines & Social Media Networks

(e.g Google, Yahoo, Facebook, Twitter)

The Layers of a Website

3

1. Register your own domain

• Short, contain keywords, easy to spell

2. Buy your own hosting

• Full control + better value, Cpanel, Customer Service

3. Setup your own domain email

• Looks more professional, use Google Apps (its free)

4. Find a good developer

• Pay peanuts and get monkeys

• Use popular opensource solutions like Wordpress, Drupal & Joomla

• Avoid custom development.

• Most web developers don’t know SEO or marketing

Next Steps

3

5. Plan to launch your site as soon as it passes a Minimal “sanity check”

• Delay changes & adjustments to post live

6. Your website is a journey, not a destination

• Collect feedback, and routinely schedule updates

7. Track and Measure everything

• Analytics software

8. Analyse the data

• Make changes on hard data, not intuition. Bounce rate, recurring visitors, completed

goals

• Ask yourself and your customers questions (survey monkey)

Next Steps…Continued

3

Understanding The Marketing Funnel

3

Getting Traffic - Priority Matrix

3

Value + Integrity = New Currency

Increase Your Value

3

• Test & Measure

• Constantly improve

• Know your:

• Cost per lead

• Cost per customer

• Paypal Payments Pro (14% improvement) in checkout

Return on Investment