Getting Your Peer-to-Peer

Fundraisers to Actually Fundraise

#13ntcp2p

Maria DiestroMolly HeinslerMark Becker

Agenda

• Case Study:

• Analytics

1. Export report of past event performance

2. Create summary charts and graphs

• Trends

1. Document summary data

• Communications calendar

• Emails

• Direct mail

• Social media

Slide 2Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 3Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 4Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 5Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Blog-

Facebook -

Slide 6Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 7Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 8Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Registration asks

Slide 9Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 10Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 11Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

FundraisingTools -

Slide 12Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

FundraisingTools -

Slide 13Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Connecting online campaign

with mission-

Slide 14Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Agenda

• Case Study

• Analytics

1. Export report of past event performance

2. Create summary charts and graphs

• Trends

1. Document summary data

• Communications calendar

• Emails

• Direct mail

• Social media

Slide 15Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 16

What type of data is available?• Answer depends on the tool used• Hopefully, the following is available at a minimum:

• Name, email, address• Registration date• Funds raised• Number of donations / donors• Date of birth• Gender• “How did you hear….” • Team membership• Emails sent from fundraising tool• Personal page customization

Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Slide 17

Available Tools

Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

1. Blackbaud’s (Convio) TeamRaiser – www.convio.com

2. Global Cloud’s DonorDrive – www.globalcloud.com

3. Blackbaud’s (Kintera) FAF – www.kintera.com

4. Artez’s Major Event Module – www.artez.com

5. Active.com, Fundly, crowdrise,….

Hands on - Fun with Excel

Slide 18Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Agenda

• Case Study

• Analytics

1. Export report of past event performance

2. Create summary charts and graphs

• Trends

1. Document summary data

• Communications calendar

• Emails

• Direct mail

• Social media

Slide 19Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Documenting Trends: Do You Know…

• How many participants raise exactly $0.00 • Gender and Age of participants• # of donors per participant

Slide 20Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Do You Know…

• Amount raised based on registration date

Slide 21Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Do You Know…

• Participant goal to actual

Slide 22Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Do You Know…

• Online vs. Offline funds

Slide 23Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Start Registration Earlier

• The earlier participants register, the more time you have to communicate to them

Slide 24Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Agenda

• Case Study

• Analytics

1. Export report of past event performance

2. Create summary charts and graphs

• Trends

1. Document summary data

• Communications calendar

• Emails

• Direct mail

• Social media

Slide 25Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Topic / Objective Delivery Method Frequency / timing

Targeted Audience

Content

Event announcement

email, direct mail, social

media

At site launch

all constituents

Event info and $x off discount code that expires in 30 days

Registration thank you

email Instant Auto-responder

Each registrant

confirmation

Updates email Monthly All participants

Mission based story (50 words or less with link to site page with full story).Spotlight on a participant (how they are raising funds / team captain, etc)

Social Media daily / as available

followers inspirational stories, milestones, reminders, etc.

Pre-event info email, social media

1 week prior to event

All participants

Event logistics, etc

Post event followup and

survey

email, social media

1 -2 weeks after event

All participants

Thank you and survey link

Creating a Communications Calendar

Slide 26Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Topic / Objective Delivery Method Frequency / timing

Targeted Audience

Content

Event announcement

email, direct mail, social media

At site launch all constituents

Event info and $x off discount code that expires in 30 days

Registration thank you

email Instant Auto-responder

Each registrant

confirmation

Updates email Monthly All participants

Mission based story (50 words or less with link to site page with full story).Spotlight on a participant (how they are raising funds / team captain, etc)

Social Media daily / as available

followers inspirational stories, milestones, reminders, etc.

Pre-event info email, social media

1 week prior to event

All participants

Event logistics, etc

Post event followup and

survey

email, social media

1 -2 weeks after event

All participants

Thank you and survey link

Finding that Frequency sweet spot

• How many emails are too many?• Can you post to social media daily?• What about direct mail?

Slide 27Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Get to Know Your Free Agents

Start with the top 10 outside voices Give them credit Share their posts Meet with them Keep them engaged

Slide 28Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Social Media = more than facebook

Slide 29Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

3 ways to use Instagram for P2P

1. Create a hashtag for your peer to peer event.                 - Include hashtag in email communications with participants.                  - Encourage participants/teams to take photos and use hashtag during event.              

                 

2. Get your message out via 3 platforms with Instagram App. (Create a unique message for your twitter and facebook post)  3. Hold a photo contest and have participants use a hashtag to enter 

Slide 30Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Hands on – Communications Calendar

Slide 31Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Do or Do not. There is no Try” - Yoda

Slide 32Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

Evaluate This Session!Enter for a chance to win an NTEN engraved mini iPad! 

Or, search by session title at www.nten.org/ntc/eval

Appendix / Additional Resources

Slide 34Getting Your Peer-to-Peer Fundraisers to Actually Fundraise

• http://www.npengage.com/event-fundraising/p2p-benchmark/ • http://www.nonprofitmarketingblog.com/site/message_isnt_working_heres_a_three_point_diagnosis• http://www.nonprofitmarketingblog.com/site/how_to_research_your_audience_if_you_have_no_budget_for_consultants• http://allthingsd.com/20130210/study-online-media-pays-off-for-consumers-more-than-offline/?mkt_tok=3RkMMJWWfF9wsRoluKnMde%2FhmjTEU5z17OkqX6%2BwlMI%2F0ER3fOvrPUfGjI4CTsVjPK%2BNFAAgAZVnyRQFHemSZYE%3D

• http://www.connectednonprofit.com/endurance-fundraising-in-140-characters-or-less

• Social Media• http://andrewmacarthy.com/how-to-re-purpose-content-for-maximum-social-media-impact-infographic/• https://www.blackbaud.com/social-influencer#infographic  • http://www.npengage.com/event-fundraising/the-real-roi-fundraising-with-social-media/• http://www.pcmag.com/article2/0,2817,2415497,00.asp • http://blog.fundly.com/2013/02/26/i-have-like-and-share-buttons-im-social-right-wrong/ • http://www.npengage.com/fundraising-integrated-marketing/raise-money-with-social-media-start-with-social-data• http://bigthoughts4u.blogspot.com/2013/03/bigs-blog-trend-no-4-social-media.html

• Email• http://www.vocus.com/blog/10-email-features-you-should-be-ab-testing/• http://www.npengage.com/video/the-science-email/

• Multi-channel Communications• http://www.z2systems.com/neoncrm/blog/creating-multi-channel-fundraising-campaign?goback=%2Egde_1053_member_216802632 • http://www.nten.org/events/webinar/2013/02/26/word-of-mouth-movements-how-to-integrate-online-media-with-offline-engagement