getting your content onto smartphones
DESCRIPTION
Yapp Mobile provides content owners with a platform that allows them to easily extend their content to support smartphones. Users have access to the best available local places/deals and can even get turn-by-turn driving/walking directions to the front door.TRANSCRIPT
Backgroundg• The Problem for Users
d M l Pl tf• madeMocal Platform• Cross promoting local services
Th M k t• The Market
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The Problem for Users
Today, customer’s need to turn to multiple Apps for local information maps and directionslocal information, maps and directions.
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Using Yapp’s Platform - Provide customers with access to the best local content from a single servicethe best local content from a single service.
Find a PropertyD i
Local BusinessYellow Pages
Domain.com.au
Find a JobCars Guide
Local Deals Cudo
example
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User’s don’t only find what they are looking for, they get turn by turn directions to the front doorthey get turn-by-turn directions to the front door.
findThe ultimate location guide
seeWhat other’s took years to find
sharewith those closest to you
goNavigate to your destination
example
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madeMocal Platform
Allowing partner’s to introduce location aware services across all supported mobile phonesservices across all supported mobile phones
planned
Via a Mobile Site or as an Applicationplanned
Location Platform
Channel Channel Dynamically Add New Channels
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Places saved to Favourites instantly accessible on mobileon mobile
example:Take a place’s details with you...
example:
Favourites> Save locations from the website> Instant access to saved locations on the> Instant access to saved locations on the mobile:
o Click to callo See on Mapo See on Mapo Get turn‐by‐turn directions to their front door
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Application positioning
The application that users turn to for everything local…The application that users turn to for everything local…
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The Market
By presenting relevant local promotions to customers hi f ifi d d isearching for specific goods and services
example:
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Local search will become increasingly important in driving mobile paymentsdriving mobile payments...
G t R h f t bil tGenerator Research forecast mobile payments would hit
US$633 billi i 2014US$633 billion in 2014, up from US$68 billion in 2009
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