getting to yes!: lessons learned for increasing the ... · 8/14/2002 · getting to yes!: lessons...
TRANSCRIPT
Page: 1
Opening
Getting to Yes!: Lessons Learned for Increasing the Effectiveness of
Commuter Benefit Programs
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Opening
Web Slide: http://www.nctr.usf.edu/clearinghouse/
[ Web Slide C ]
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Opening
Introductions
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Opening
[ Poll A ]
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Opening
[ Poll B ]
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Michael Grant revised
Strategies for Increasing the Effectiveness of Commuter Benefits
Programs Findings from TCRP H-25 Study
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Michael Grant revised
Presentation Overview
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Michael Grant revised
Project Objective
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Michael Grant revised
Detailed Objectives
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Michael Grant revised
Research Approach
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Michael Grant revised
Interview Approach
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Michael Grant revised
Selected Metro Areas
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Michael Grant revised
Overview of Metro Areas
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Michael Grant revised
Keep in Mind: Most Receptive Employers
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Michael Grant revised
Keep in Mind: Size of Employers is a Trade-off
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Michael Grant revised
Major Barriers
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Michael Grant revised
Major Barriers
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Michael Grant revised
Other Major Barriers
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Michael Grant revised
How is Success Defined
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Michael Grant revised
What Works: Push-Pull Approach
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Michael Grant revised
What Works: Marketing to Employers
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Michael Grant revised
What Works: Messages that Resonate with Employers
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Michael Grant revised
Actions to Overcome Barriers
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Michael Grant revised
When Marketing is Not Enough
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Michael Grant revised
For more information
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Tracy Simpson
Slide 1
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Tracy Simpson
Agenda
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Tracy Simpson
About Millennium Pharmaceuticals, Inc.
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Tracy Simpson
Core Values
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Tracy Simpson
Original Transportation Benefit
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Tracy Simpson
Current Transportation Benefit
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Tracy Simpson
Current Transportation Benefit (Cambridge, MA)
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Tracy Simpson
Current Transportation Benefit (Cambridge, MA)
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Tracy Simpson
Current Transportation Benefit (Cambridge, MA)
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Analysis of Program
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Conclusion
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Tracy Simpson
Ideas for Others
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Tracy Simpson
More Information
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Closing - Net Conference
Question & Answer Session
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Closing - Net Conference
Thanks to Today's Speakers and Sponsors
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Closing - Net Conference
Final Comments
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Closing - Net Conference
Getting to Yes!: Lessons Learned for Increasing the Effectiveness of
Commuter Benefit Programs