Getting the Most out of the

Genesis Theme Framework

February 20, 2011

East Bay WordPress Meetup

East Bay WP Website

Sponsored By

Meetup Perk: Playwire

Meetup Perk: WebPop

What is a Theme Framework?

A Theme framework is a Theme designed to be a flexible foundation for quicker WordPress development, usually serving as a robust Parent Theme for Child Themes. Some Theme frameworks can also make theme development more accessible, removing the need for programming or design knowledge with options pages.

http://codex.wordpress.org/Theme_Frameworks

What Is a Child Theme?

A WordPress child theme is a theme that inherits the functionality of another theme, called the parent theme, and allows you to modify, or add to, the functionality of that parent theme. […] That way, when the parent theme is updated, your modifications are preserved.

http://codex.wordpress.org/Child_Themes

The Genesis Theme Framework

Child Themes by StudioPress

Child Themes by Genesis Users

Why Genesis?• We trust the code of the people who build it

• It’s got a good licensing deal: you buy it once and get upgrades and support forever. Plus you can use it on as many sites as you want.

• There’s an SEO Data Transporter to migrate to/from other themes with SEO plugins

• Genesis is released under the GPL License

• Genesis makes it easier for your clients to customize their sites.

Oh, Yeah—And Matt Likes It

How Much Does Genesis Cost?

Individual Child Themes $24.95