getting the most out of linkscape
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I describe how you can make the most of your SEOmoz PRO subscription and the tools we offer powered by Linkscape.TRANSCRIPT
Getting the Most out of Linkscape
Nick GernerSenior Engineer
SEOmoz
Linkscape ROI
Signals FAQ Scenarios Resources
Signals
Expert Opinion:Relative Importance of Algo Components in Google
Signals
“Given the user's query, over 200 signals...are applied to return the most relevant results to the user.”– Maile Ohye, Google Big Wig http://googlewebmastercentral.blogspot.com/2008/10/good-times-with-inbound-links.html
Linkscape Exposes over 50 Signals Frequent User Feedback:
“****ing Awesome!” “I don't have time to figure this **** out!”
Signals
Metrics, Metrics, Metrics
Linking Root Domains
Ranks our Top 500 lists Simple Hard to game Measures
Reach (how broadly are you engaging) Authority (how many different orgs like you)
Metrics, Metrics, Metrics
Total In-Links
Familiar Comparable across services Measures broad popularity of the page
Includes nofollows! Weak/powerful pages are counted equally
Consider relative to other pages
Good!
Metrics, Metrics, Metrics
mozRank
Links from powerful domains add more Measures authority not just broad reach or
popularity Good:
If link counts are good, an excellent measure more predictive of rankings than link counts
Bad: Easy to game Naïve spamming gets high mozRank
FAQ: Linkscape Counts are Low
The Whole WebSearch Index
Linkscape Index
“Center” of the Web
FAQ: Linkscape Counts are Low
Any Index of the Web is a large sample of what's out there
A good sample represents Linkscape is a large sample of the web
representative of search indexes Compare measurements from within the same
sample
Good!
FAQ: Interpreting Changes
FAQ: Interpreting Changes
Factors of Change: Link Counts, mozRank, etc. all change index-to-
index Pages and Links have a natural life-cycle Your SEO efforts
Increase in mozRank due to...? Look at relative changes (you vs. competitors)
June: 12k links vs 20k links = 60% July 12k links vs 18k links = 67% Closing Gap!
FAQ: Passing 0 mozRank
Links pass 0 mozRank Why?
Nofollow links are tagged in LS reports Weak page/link (low mozRank, many on page)
Still good for SEO? Still followed weak link good for broad reach (linking
root domains) Nofollowed link... much, much less so
FAQ: What's Good mozTrust?
“Trustworthy”Grants
mozTrust
“Popular”Grants
mozRank
.edu researchOn Y!Combinator
.govhomepages
Unknown.edu Prof's crappy
homepage
ObscureRegulatory OrgInternal Page
Digg
Y! Combinator
Spam Link Farm
You Want to be HeremR = mT
Scenario: Find Broken Pages
Many Pages Legacy Info Architecture Many Iterations Tons of Broken Links Need Priority List of 404s and 302s
Scenario: Find Broken Pages
Richard Baxter http://seogadget.co.uk/ http://www.seomoz.org/blog/seomoz-tools-top-pages-
on-domain-kick-ass
Scenario: Find Broken Pageswww.seomoz.org/labs/toppages
Scenario: Quickly Visualize Gaps
High-level Audit of Site Competitive Gap Analysis Intuitive Visuals for Clients Immediate Action Items
Scenario: Quickly Visualize Gapswww.seomoz.org/labs/lsvisualize
Scenario: Competitive Links
Industry Leader'sLinks
Another Competitor's
Links
YourLinks
You Want to Get These
Valuable: Your Competitors Have Them
Attainable: Many of your Competitors Have them
Scenario: Competitive Links
Thomas Schmitz http://www.portentinteractive.com/ http://www.seomoz.org/blog/using-seomoz-linkscape-
to-troll-for-terrific-link-prospects
Scenario: Competitive Linkswww.seomoz.org/labs/link-intersect
Resources: SEOmoz Q+A
http://www.seomoz.org/qa/discuss/17454/what-sites-are-good-for-me
http://www.seomoz.org/qa/discuss/17491/root-domain-vs-subdonain-in-linkscape
http://www.seomoz.org/qa/discuss/13542/breakdown-of-linkscape-metrics
http://www.seomoz.org/qa/discuss/10427/linkscape-passing-0
http://www.seomoz.org/qa/discuss/13731/interpreting-linkscape-data
http://www.seomoz.org/qa/discuss/11561/most-valuable-page-in-a-domain-linkscape-tool
http://www.seomoz.org/qa/discuss/11646/interpret-modifications-since-linkscape-update
http://www.seomoz.org/qa/discuss/15839/using-linkscape-to-evaluate-a-page-for-a-link
Resources: Posts
http://www.seomoz.org/blog/seomoz-tools-top-pages-on-domain-kick-ass
http://www.seomoz.org/blog/using-seomoz-linkscape-to-troll-for-terrific-link-prospects
http://www.seomoz.org/blog/whiteboard-friday-dude-your-links-kinda-suck
http://www.seomoz.org/blog/linkscape-education-series-learn-the-ins-amp-outs-of-how-linkscape-works
http://www.seomoz.org/blog/10-ways-ive-been-using-linkscape-to-help-our-seo-projects
http://www.seomoz.org/blog/how-to-use-comparative-knowledge-of-links-mozrank
Resources: More Posts
http://www.seomoz.org/blog/announcing-seomozs-index-of-the-web-and-the-launch-of-our-linkscape-tool
http://www.seomoz.org/blog/linkscape-update-2-now-live
http://www.seomoz.org/blog/linkscape-index-update-with-focus-on-quality
http://www.seomoz.org/blog/all-linkbait-is-not-created-equal-what-linkscape-reveals-about-popular-content
http://www.seomoz.org/blog/backlink-anchor-text-analysis-powered-by-linkscape
http://www.seomoz.org/blog/top-pages-on-a-domain-linkscape-index-update
http://www.seomoz.org/blog/linkscape-index-update-doubles-size
http://www.seomoz.org/blog/announcing-seomozs-100-free-linkscape-api-the-500-most-linkedto-domainspages-on-the-web
http://www.seomoz.org/blog/lessons-learned-building-an-index-of-the-www
http://www.seomoz.org/blog/a-giant-leap-forward-for-link-intelligence-tools-data-