getting the job online
DESCRIPTION
What is a personal brand? We recognize brand names everyday, but how can we get others to recognize us, and how do we use the internet to help?TRANSCRIPT
GETTING THE JOB – ONLINE.JACKIE VETRANO
WEB AND SOCIAL MEDIA COORDINATOR
@JACKIEVETRANO
*not an expert
PERSONAL BRANDING
STEP ONE
WHAT IS A BRAND?
“a category of products that are all made by a particular company and all have a particular name”
“a particular kid or type of something”
“a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal”
WHAT IS A BRAND?
“a category of products that are all made by a particular company and all have a particular name”
“a particular kid or type of something”
“a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal”
• product• logos• colors• tagline• attitude
• customer service
• website• customer experience• president of the company• advertisements
WHERE IS YOUR BRAND?
everywhere.
MAKING IT PERSONAL
what are five words that describe me professionally?
hard workinginnovativeexperiencedflexiblehelpfulhonestdrivenresponsiblesocialdedicatedintelligentpatientreliable
friendlyachieverenergeticorganizedambitiousbolddiligentsuccessfulstrongattentivegenerousoptimisticloyal
carefulfairpunctualteam playerleadervisionarycreativeimaginativethoughtful
MAKE IT PRETTY
STEP TWO
THE RIGHT STUFF
understanding your audience to create what’s important
• tagline
• logo and colors
• personal statement
• portfolio
• field experience
• elevator pitch
PACKAGING
understanding the audience is key
where do you show off your new brand?
• resume• online portfolio• pens• business cards• gift bags• kittens• QR codes
• cover letters• bracelets• paperweights• bonsai plants• glitter cannons
FIND YOUR PLACE
STEP THREE
SOCIAL MEDIA
Facebook – status updates, photos, videos, “friends”
Twitter – microblogging, photos, links, “followers”
Instagram – photos, videos, “followers”
Pinterest – photos, links, categorized pinboards, “followers”
Google+ – status updates, photos, videos, links, “circles”
LinkedIn – networking, links, articles, “connections”
LINKEDIN TIPS AND TRICKS
1. your headshot is not:
blurry, crowded, warped, partying, a selfie
2. include buzzwords from your field
highly searchable
3. fill in each section thoroughly
work experience, languages, honors, description
4. find worthwhile connections
use a proper greeting
5. be active
post articles, questions, updates
CONSISTENCY
choose your social media channels wisely
who are you trying to talk to?
consistency in:
• profile picture
• name
• URLs
• tone/attitude
• experiences and work history
CLEAN YOURSELF UP
investigate the unknown: search yourself on Google
hometown, current location, school
begin to clean up your social media profiles
privacy settings
implement your new brand!
TELL THE WORLD
STEP FOUR
WHERE DOES IT GO?
no one will find your social media profiles unless you tell them they exist – show it off!
list profile URLs on your resume
top with contact information
bottom as a footer
separate “social” section
connect profiles to each other
MAINTAIN IT
STEP FIVE
