getting real: using social media to humanize your brand
DESCRIPTION
Grow Socially's Online Marketing Specialist Graham Spector delivered the presentation "Getting Real: Using Social Media to Humanize Your Brand" at the 2012 Graph Expo conference in Chicago. Graham highlighted a number of ways that companies can effectively do this, including: - Online Videos - Sharing Photos to Let People Go Behind the Scenes - Using Social Networks to Engage Others - Expressing the Company's Thoughts and Personality through a Blog - And more! Visit http://GrowSocially.com for more information on how you can succeed with social media.TRANSCRIPT
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Presented by Graham SpectorOnline Marketing Analyst, Grow Socially
Getting Real:Using Social Mediato Humanize Your Brand
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Intro: Graham Spector
• Grow Socially– Online Marketing/Social
Media– Plan, Manage, Execute and
Measure– Booth 1072
• interlinkONE– Enterprise Marketing
Management Software– Plan, build, manage,
execute and measure all marketing activities
– Booth 1071
I work for this guy!
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Keep Your Phone On!
• Feel free to Tweet, Post, Update, Email, take notes, photos, and more!
@GrahamSpector#GraphExpo
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
We’ve All Heard It
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Why Do We Need to Do This?
People use social media to research and make big decisions. What does the web say about your brand?
• Do they only see pictures of your equipment?
• Or do they see the people that will actually listen to them, serve them, and deliver them results?
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Let’s Look at Four Ways to Humanize Your Brand
• How You View Social Media• Your Profiles• Videos• Blog Posts• Engagement on Social Profiles• Pictures
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
First Step: How You View Social Media
• To Build Your Community
• To Engage in Online Conversations
• To Grow Your Network
• To Promote Services
• To Develop Customer Relationships
• To Provide Customer Service
• To Position Yourself as a Thought Leader
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Your Profiles: No One Wants to See the “Egg”
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Videos: Rescigno’s Marketing Connections
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
• Allows you to educate and share your news in a human tone
• Positions you as a Thought-Leader
• Improves SEO
• Give Expertise that Leads to Sales
• Keeps Your Company onSomeone’s Mind
• Provides your Sales Reps with leadsand tools to close the deal!
Blogging: Humanize & Share Relevant Content
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Blogging Inspiration: CustomXM
• Avoids corporate-speak
• Discusses relevant, hot topics
• Includes pictures, videos, and text
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Using Social Networks to Engage
Mix of Promos and Conversation
“Contests” that Create Engagement
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Share Photos to “Go Behind the Scenes”
Instagram: Makes All Your Pictures Better
Use Pinterest to “Pin” Event/Project/People Photos
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Wrap-Up: Benefits of Humanizing Our Brand
• Even in a B-to-B environment, people are still buying from people – social media allows us to make that a reality.
• Today, customer retention and loyalty is more important than ever. By humanizing our brand, we develop deeper relationships with customers.
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Resource for You
• Free White Paper on Inbound Marketing! http://InboundMarketingWhitePaper.com
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Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012
Have More Questions?
• Visit http://GrowSocially.com!