Green Win LtdGetting Ready for the Green Deal

Rob Veck & Peter Richardson

Winchester Action on Climate Change (Registered Charity 1126993)

(c) Rob Veck 2011

Goal 

◦ To agree a framework for Communities to successfully operate in the Green Deal

   DECC / Government Vision for communities. GreenWin Vision for communities. Seeding Community Enterprises

◦ Access to funds ◦ Grants◦ Scalability.

Making a living◦ Value proposition for GD business roles, CIC’s, Social Enterprises.

Training. Avoid re-inventing the wheel.

Agenda

(c) Rob Veck 2011

A Community Catalyst for the Green Deal◦ Social Enterprise ◦ Contributes profits into community

Aims to:-◦ Providing Skills, New Jobs & Opportunities for local people & businesses.◦ Assist Community Groups & householders to reduce GHG emissions of their

residencies & community properties.◦ Make it Happen - Facilitate connectivity between

Demand from communities and householders Supply from Green Deal Players, Local Businesses, Local Authorities

◦ Forming relationships with local businesses and trades.

Centre of Excellence for the Green Deal.◦ Support, Work With & Integrate:-

Local Businesses Community Groups and Priority Areas. Winchester City and Hampshire County Councils Householders

What is Green Win Ltd ?

(c) Rob Veck 2011

Support Community Groups to Upgrade Community Asset

Promote offer to local householders Raising Capital: Shareholding in asset upgrade.

◦ Share of FIT / RHI based on level of investment.◦ Offset own carbon emissions where similar upgrade not

possible on own house.◦ Promotes support from community members.

Offer similar upgrade to householders at a discount◦ Economies of scale result in reduce cost of materials and

installer overheads.◦ Reduces costs to householder AND community asset

upgrade.

GreenWin Value Proposition To communities

(c) Rob Veck 2011

Provide “Economies of Scale” Linkages to potentially large community customer base.

Reduced Marketing costs.◦ Raise awareness, interest & desire to act amongst local communities and

householders◦ Lead Generation by GreenWin & Community Action Group.◦ Back-office Lead management by GreenWin.◦ Reference Management by GreenWin for future campaigns.

Support for Green Deal.

But Nothing is Free◦ Finders Fee for each lead.◦ Commission fee for actual installation.◦ Pays for GreenWin Hub.◦ Residue back to community.

GreenWin Value Proposition To Businesses

(c) Rob Veck 2011

GreenWin Ltd

Community Groups

Local Authorities

Green Deal Assessors

Green Deal Installers

Green Deal Providers

Back Office

Value Add Services

House holders

WHAT: The Business Model

(c) Rob Veck 2011

GreenWin Principles◦ Local◦ Trusted◦ Focus on “the right thing” rather than profit◦ Grounded in delivery of energy efficiency work & building green skills in the local

community.

Proactively “recruit” a community groups to upgrade a community asset.◦ Empower key leaders & influencers by presenting benefits, implementation options

and community involvement.◦ Make it easy for communities to act (e.g. by deploying best practice from Local

United)◦ Provide financial options, ROI.◦ Establish a Community Action Group.

Point of contacts for◦ Green Deal players to enable assessment, quotations.◦ Value Add services from GreenWin & Local Businesses

Interlock with Local Authorities◦ Focus on LA Housing Stock & deprived areas.

WHAT: The Business Model – GreenWin Role

(c) Rob Veck 2011

Centre of Excellence for the Green Deal◦ Independent & Trustworthy Advice and support for

Local Businesses, Householders, communities etc.◦ Provide a “Which Local” equivalent for Green Deal

Players and Value add Businesses.◦ Support provision of new jobs by ultimately provide

certified training.

Delivery of Services◦ GreenWin Contractors delivering Value Add Services◦ 3rd Party Companies delivering specialist services

Back office Support to ParticipantsReduce overhead of leads management, billing

WHAT: The Business Model – GreenWin Role

(c) Rob Veck 2011

GreenWin Value Add◦ Whole House Assessment (GDA)◦ Whole House Design◦ Project Management◦ Loft Clearing◦ Simple Insulation eg pipes, water tanks◦ Config Smart Meters◦ Switching Energy Suppliers

Specialist Services◦ PV◦ Cavity Wall Insulation◦ Solar Hot Water◦ Solid Wall Insulation◦ Double Glazing◦ Renewable Heating◦

WHAT: The Business Services

(c) Rob Veck 2011

Step 1 – Engage the Community◦ Raise awareness, interest and desire to act◦ Community Asset & Whole House Assessment

Step 2 – Detailed Plan

Step 3 – Implementation Plan for 1st stage

How: The Business Model – 3 Steps

(c) Rob Veck 2011

Outcome:◦ Asset Upgrade Defined.◦ Agreement with Community

Leaders.◦ Campaign implemented.◦ Number of leads captured.

HOW: Step 1.1 – Generating Awareness

(c) Rob Veck 2011

HOW: Step 1.2 – Whole House Assessment

HOW: Step 1.2 – Whole House Assessment

Outcome:

Established Baseline plan for household. Identify possible better ROI /CO2 savings. Householder decides on Action to proceed

with. Ideally include linkage to community upgrade

plan. RESULT: Stage 1 Action Plan.

(c) Rob Veck 2011

HOW: Step 2 – Detailed Plan

HOW: Step 2 – Detailed Plan

Outcome:◦ Funding Identified

Support from GDA or GreenWin. Customer chooses using list of GDP’s or others.

◦ Simple upgrade: Installer may provide logistics etc

◦ Complex upgrade Householder may require a project manager / GDA.

◦ Implementation plan defined

(c) Rob Veck 2011

HOW: Step 3 – Implementation

Outco

HOW: Step 3 – Implementation

Green Deal Advisor Role◦ If Complex, may project manage the

implementation. Outcome:

◦ Measures installed.◦ Householder provides feedback to Greenwin.◦ GreenWin may inspect results of measures.

(c) Rob Veck 2011

Bootstrapping The Hub – Seeding the Startup

A “GreenWin” Hub needs to establish:-◦ Network of Green Deal Players.◦ Linkages to Value Add Businesses.◦ Equipment.◦ Back office.◦ Marketing & initial running costs.◦ Needs to cover delay until Green Deal fully functioning in 2012.

Possible Sources of Seeding Money:-◦ Enterprise Investment Scheme

Requires External investment from interested parties.◦ LEADER funding

Considered to be high risk and advised to scale down pilot.◦ Others

(c) Rob Veck 2011

GreenWin Revenue Stream

Value Add services◦ Cover loft clearance, energy switch, smart meter

monitor installation etc.◦ Direct GreenWin subcontractors.

Specialist Services◦ Finders Fees for each generated lead.◦ Commission Fee from each GDI’s implementation.◦ Commission Fee from GDP loan.◦ Commission Fee from GDA.◦ Possible GreenWin employee is a GDA.

(c) Rob Veck 2011

Other Points

Training Avoid re-inventing the wheel:

◦ Work via Local United ?

(c) Rob Veck 2011

Lock down funding model. Understand revenue stream

◦ Is there a living for GDA’s & GreenWin ? i.e. Commission from GD players ?

◦ Needs a “Sales Rally” to promote Green Deal Value Proposition to businesses.

Who best to interlock with ?

Next Steps

Property Assessment – ECO Plan & Payback Period◦ Green Deal Assessor (GDA)

Up-skilled Domestic Energy Advisor Quantifies Savings on possible changes. ECO Plan must meet “Golden Rule”

Loan Finance attached to the Property◦ Green Deal Provider (GDP)

Linked to Energy Companies Checks ECO Plan meets “Golden Rule”

ECO Plan Implementation◦ Green Deal Installer (GDI)

What is the Green Deal ?

(c) Rob Veck 2011