getting other people to care - social media breakfast ct
DESCRIPTION
Scott Henderson, managing director of CauseShift, presented at the Social Media Breakfast Connecticut December meeting at Quinnipiac University. He focused on how organizations and people can use social media to engage others in causes they care about.TRANSCRIPT
Getting Other People to Care
Social Media Breakfast CTDecember 3, 2010
#1 Thing You Need to Learn:
Not everyone cares, but someone does and knows others who do, too
So why me?
It is wonderful to create.Akira Kurosawa
Take Away #1Everything is changing
Shaving with a face full of novocaine
Take Away #2Emotion trumps logic
(r)evolutionary
Compassion: suffering together
Evokes a specific action
What if you could know about all the worldʼs suffering?
Focus on specific actions
Take Away #3Powerful stories are the answer.
Everyone is overwhelmed with brands, messages, and options.
(You will see more than 4,000 ads today.)
Story anchors facts.
Story evokes emotions.
Story inspires action.
Take Away #4Show me what you did with the last $100 to get the next $100
http://www.cygresearch.com/burksblog/
Take Away #5Give others the tools to tell their story about you
Brands need to become platforms on which creative people can build.
- Scott Belsky
People give to people
Five Take Aways1. Everything is changing2. Emotion trumps logic3. Powerful stories4. The last $1005. Others tell your story
Examples
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Role!
Store Data?!
Undertake Analyses!
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Federation!
• Creator and manager of data ecosystem"
• Identifies and makes data available for all to utilize"
• Sets guidelines, standards for data capture, storage, and retrieval"
• No"
• Yes, through collaboration with analysts and data visualizers"
• Trade Associations"• HHS Community
Health Data Initiative"
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Questions?
Scott HendersonTwitter: @scottyhendoEmail: [email protected]: rallythecause.comCompany: causeshift.com