getting more out of indian oil & gas retail

Getting more out of Indian oil & gas Retail sector

Presented ByDhanish Ahsen KPVaisakh KVSebin K JosephMBA (Oil & Gas Management)University Of Petroleum & Energy Studies

Contents

• Need for change• Gen Next Customers• New Vistas• Value addition points


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Need For Change

• Deregulation of pricing• Emergence of alternate fuels• Outdated refineries• Inefficient supply chain management• Emergence of New age Customers


3

Deregulation

AdministeredPricing Mechanism

Market Driven Pricing


4

Alternate Fuels


5

Gen Next Customers

• Tailored and personalized products, services & experiences are now expected

• Customer touch points to be well maintained• Faster transaction• ‘Trust seeker’-Quality & Quantity assurance


6

Customer Evolution

Fragmented• Customers want tailored and

personalized products, services and experiences.

Inter Connected• Customers expect a brand

experience across multiple channels and touch points.

Well Informed• Customers are more

knowledgeable than ever before and are comfortable integrating technology into their lives.

Time-starved• Customers want a convenient

experience, accessibility and transparency needed to make informed decisions .

Conscious• Customers are concerned about

value and about their health and the environment.


7

New vistas


• Smart Phone based virtual valet linked to NFC• Social Media Marketing to identify and target potential

customers• Incorporating integrated telematics systems• Back Office Integration• Prepaid cards that allows customer to lock the fuel rates

8

Social Media


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Integrated telematics systems10

Near Field Communication


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Back Office Integration

• Stock reconciliationDownsize spend time counting and accurately checking both ‘wet’ and ‘dry’ stock and inventory

• Data uploadReplenishing the stock at RO and thereby increasing supply chain efficiently instead of waiting for each retailer to call and make order

• Point Of SalesAccurate findings to the point of sale at retail outlet, illuminating the correct site for specific items


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Value +

• Replenishment system linked to stock monitoring at RO• Product filling by bulk meters and automated processTerminal

• Comprehensive sealing mechanism• Vehicle monitoring and tracking system (telematics)Transportation

• Automated system for tank gauging and wet-stock reconciliation

• Exception reports for online monitoring of stocks• Remote diagnostics

Retail Outlet

• Electronic calibration and tracking of metering assembly of dispensing unitCustomer


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References

• Accenture. (n.d.). Fuels retail. • BPCL. (n.d.). Retrieved 02 05, 2014, from www.bharatpetroleum.in.• IBEF. (n.d.). Oil & Gas Market & Opportunities. • IOCL. (n.d.). Retrieved 02 06, 2014, from www.iocl.com• Kieran Clarke, D. G. (2010). India's downstream petroleum sector. IEA.

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Thank You