Getting Graphic: Incorporating

Graphic Novels Into an Open

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Jeremy Short

Adam Croom

Educational ComicsEducational Comics

What is a graphic novel?

Graphic Novels Now MoviesGraphic Novels

Now Movies

Harvard Business

Case Example

• Visual Learning Style Common to Business Majors (Hallock, Satava, & LeSage, 2003)

• Allows for left and right brain engagement

• Social Orientation of GNs

• Short Attention Spans of Many Business Students

• Allow for storytelling and application

• Potentially less expensive

• Potentially less boring

• Potentially improved instructor evaluations

‘Y’ Use Graphic

Novels?

Short, J.C., Randolph-Seng, B., & McKenny, A.F. (2013). Graphic presentation: An empirical examination of the

graphic novel approach to communicate business. Business Communication Quarterly, 76: 273-303.

• Study 1 explores the potential of graphic novels to affect learning outcomes and finds that the graphic novel was related to high levels of learning experiences.

• Study 2 compares the impact of graphic novels with that of traditional textbooks and finds that verbatim recognition was superior with graphic novel texts.

Brief History

Online Classroom

• Distance students

• Taught by GA

• Traditional textbook

• Quizzes

• Large survey class

• Taught by GA

• Afternoon, evening,

and weekends

Introduction to Management (MGT 2013)

YouTube Link

Website Criteria

“Easy”

• Easy to Build

• Easy to Expand

• Easy to Edit

• Easy to Enroll • Easy to Consume

Anecdotal Insights

• Creating good content is contagious

• Meet professors where they are with

technology.

• Be for credit. Be “open.” Be both.

Questions?

Contact: a.croom@ou.edu | @acroom