getting enterprise ready: choosing, managing and deploying apps
DESCRIPTION
How do you figure out which mobile apps are right for your company? And once you decide on the right apps to build or to make available to your users, how do you communicate your choices, deploy, and manage the apps? Jim Haviland, Voxmobile's Chief Marketing Officer, will discuss apps: they may all have the same icon size and shape but inside can be The Good, The Bad or the Ugly. You probably don’t want to wait until you have an event to figure out what aspects are a threat to the organization. Join us for a discussion of what makes an App good for business, Bad for business, or downright dangerous. - How Apps can be dangerous or annoying - App Stores and Access - Mobile Application Management Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps: - Real examples of app deployment in businesses - Keeping things current for your employees without a heavy hand - Demonstration of a real enterprise app catalog and how it works Another informative and interactive webinar from Apperian! For more information on Apperian and our products, visit www.apperian.com, or call us at (800) 862-0511.TRANSCRIPT
The information and images contained in this document are of a proprietary and confidential nature. The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than client evaluation without the written permission of Apperian, Inc. is strictly prohibited.
© Apperian, Inc. 2010. All Rights Reserved.!
The information and images contained in this document are of a proprietary and confidential nature. The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than client evaluation without the written permission of Apperian, Inc. is strictly prohibited.
© Apperian, Inc. 2011. All Rights Reserved.!
Getting Enterprise Ready: Choosing, Managing and Deploying Apps Cimarron Buser ! ! ! ! ! !Jim Haviland!VP, Product Marketing! ! ! ! ! !Chief Marketing Officer!Apperian, Inc. ! ! ! ! ! ! !Vox Mobile!
[email protected] ! ! ! ! !!
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Today’s Webinar
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Twitter: #ApperianVoxMobile
Direct Messages: “Chat Box” in Webinar Session
Q&A At the End of the Presentation
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What Makes an App Good For Business?
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Jim Haviland
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Vox Mobile CMO & Managing Partner of VoxStrat
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4 Intersecting Trends
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Application Strategy Matrix
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How do we manage Apps?
How do we decide to build or buy?
How do we manage App development?
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Apps: Consumer vs Business
Consumer All about the user interface Connected to personal accounts Connected to social networks
Business Connect to Enterprise accounts Secure connections Data Security/Back-up Store and Forward Compliant Architecture Supported Long-term Analytics Auditable/Reporting
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Enterprise App Concerns
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What Apps do we want?
What Apps do we want to avoid?
How do we know which ones are important?
How do we distribute what we like?
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Enterprise Ready for Apps
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Managed Service
Application Strategy
App Selection
App Security
App Deployment
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Cimarron Buser
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Apperian Vice President, Product Marketing
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About Apperian
Privately held, backed by top-tier venture firms
Company to Watch
Experienced Executive Team Rapidly Expanding Customer Base
Award winning product
2011 Product Finalist
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Deploying and Managing Enterprise Apps
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Deciding what goes mobile
Real examples of app deployments
The business to employee challenge
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Deciding what goes mobile
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Sales Growth Service Delivery Productivity
What Enterprise B2E Apps are being built Today?
Combination of “Horizontal” and “Vertical” Apps
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Configurators Sales Wizards
Product Demos Pricing Tools
Order Placement CRM
Sales Call Management Sales Growth
What Enterprise B2E Apps are being built Today?
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Corporate Directory Process Digitization
Measurement & Reporting Engineering & Testing Tools
Training Delivery Knowledge Management
Productivity
What Enterprise B2E Apps are being built Today?
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Business to Business Apps Service at the Point of Contact
API/SDKs/Web Services Self Service CRM
Service Delivery
What Enterprise B2E Apps are being built Today?
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Examples of app deployment
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Increase internal adoption of key sales apps
Dramatically improved adoption of key internal apps
Increase ROI by getting apps in use
Reduces time to close sale from days to minutes
Use App Catalog as key sales tool
Fortune 100 Technology Company
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Game-changing retail app deployed worldwide
Increase revenue by 300% at counters
Roll out thousands of iPads wordwide
Deliver a solution with zero local IT touch
Save over $2 million per year in direct IT costs
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The business-to-employee challenge
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The Business to Employee Challenge
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• Consumerization of IT • Single personal/work device • Increased mobility
Why can’t you make business apps like this?
Users IT
• Need a solution now! • Mobilize workforce with
minimum support cost • Need ability to create “secure
apps” and get reporting
How do I deploy and
manage Apps?
Dev
• Need starter apps • Lack in-house iOS and
Android experience • Mobile SDKs not built
for enterprise
Where do I start?
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Public “App Stores” vs Private “App Catalogs”
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Consumer app focus Apps and updates are optional iTunes or Gmail account based
iTunes App Store / Android Market
vs. “App Catalog” approach Enterprise “in-house” app focus Apps and updates may be required Corporate directory authenticated
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Mobile Application Management Approach
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Beta testing & rollouts
Feedback to developers from users
Enterprise extensions
Create
Developers
Configuration
App provisioning & decommissioning
User management
Help desk integration
Deploy
IT Staff
Management dashboards
App Catalog for users
Reporting & Tracking
Application ratings
Manage
IT & Business Staff
Application Lifecycle
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Demo!
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Thank you!
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