getting buy in: maximizing your crm when the players are always changing
TRANSCRIPT
Getting Buy In: Maximizing your CRM when the players
are always changing
Dannette Gomez Beane, Director, Office of Recruitment and Diversity InitiativesJanice Austin, Director, Graduate Admissions and Academic Progress
Virginia Tech Graduate School
Agenda
• Who is in the room?• VT Graduate School instance• Challenges• Success• Lessons Learned• Best Practices
1. How many CRM users are on your campus?
2. How many communication plans do you have in your instance?
3. How many Record Access Accounts do you have?
Activity
Graduate School• Blacksburg, Virginia
• 7 campuses
• ~10,000 applications submitted
• ~3,000 admitted
• ~7,000 Graduate and Professional enrolled
Hobsons® Connect at Virginia Tech20
12M
BA
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Indi
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230 total Users• 4 Administrators• 84 Record Access Accounts (students, staff, faculty)• 59 Communication Plans• 28 Departments with no users, communication plans
Challenge #1: Onboarding
Administrators
AdoptersWannabees
Naysayers
Challenge #2: Turnover
Imagine having 230 players and they are always changing
Buy - in
Training
Utilization• Department Coordinators
• Department Chairs/Program Directors• Student Helpers• Administrators
Challenge #3: Branding
Imagine your unit and the university go through branding changes during implementation.
Challenge #4: SIS Integration
Departmental users wanted Banner data in CRM but…
• Internal IT support roadblock = time delays• Campus data stewards were resources but we are one of many on their task list• Obtaining necessary permissions to pull data into CRM (took 3 months)• Several conference calls between us, campus data stewards & Hobsons• Programming time + setting up secure file transfers + testing = 9 months
Takeaway: users were frustrated by lack of progress resulting in loss of buy-in
Success #1: Department Videos
Success #2: Model Departments
Proven success
20% increase in enrollment
Success #3: Leveraging the College of Engineering & Enrollment Management
Lessons Learned
1. Offer less large group trainings and more one-on-one consultations
2. Have at least three administrators at all times
3. Be creative to keep users excited
4. Hire and/or build capacity within your institution to manage the system
Best Practices
How do you keep your users engaged?
Questions?