getting beyond the one-word answers from a potentially vulnerable audience
TRANSCRIPT
1
Getting beyond the one-word answers from a potentially vulnerable audience mruk presentation SRA Annual Conference 2014 Rachel Cope and Sania Haq
2 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Contents
Why research young people
Safeguarding
Inclusivity
Key learnings
Helpful resources
3 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Why research young people
Understand the next generation
Behaviours change rapidly
Social media enthusiasts
Influence adult behaviour
4 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Case study Young people and public transport
Project objectives
Our client a transport executive wanted to encourage the use of public transport among young people
First time this audience had been consulted
Wanted to understand
Current behaviours
Emerging needs
Motivations and barriers
What we did
Multi-phased programme of qualitative research
Audience young people (aged 14 to 16)
30 participants
Phase 1 4 real-time online focus groups
Phase 2 Additional on-going feedback via our online portal e-luminate
5 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Safeguarding and Inclusivity
Ethical Considerations
6 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we safeguarded participants
Informed
consent
Aliases
Secure sitemdashresearch only
No right or wrong answers
Onlinemdashsafety of home environment
In street door-to-door recruitment via parental permission
Aims and tasks explained
Anonymity
No mental or physical harm
Adhering to guidelines to minimise potential risks to young participants
Actions Risks
7 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we made the research accessible
Hard to reach
Facilitating honest and open dialogue
Actions Risks
Online platform (e-luminate)
Computers tablets and smartphones
Specialist recruiters
Unfamiliar
Inconvenient
Ensuring we found the right people and motivated them to participate
8 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (1)
Underestimating young peoplersquos
views
Listening not just asking
Open minds
Open techniques
Ensuring research tasks were relevant to get the best out of young people
Developmental social and
comprehension challenges
(Tinson 2009)
Learning from best practices
Actions Risks
9 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (2)
Thinking itrsquos easymdashitrsquos not
Actions
Risks
Data triangulation Structured text-based group discussions
(make use of their social capital)
One-on-one discussions with researchers
Documenting their own experiences in a diary format
Illustrating images
Posting pictures and videos
10 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Key learnings
Be on your toes
Trust the audience
Gain trust
Empower
Trade-offs
11 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Find out morehellip
SRA Ethical Guidelines (httpthe-sraorguk)
MRS Code of Conduct (wwwmrsorguk)
MRS Codeline (wwwmrsorguk)
Ethical Research Involving Children (ERIC) (httpchildethicscom)
NSPCC Conducting safe and ethical research with children (wwwnspccorguk)
ESOMAR Codes and Guidelines ndash Interviewing Children and Young People 1999 (wwwesomarorg)
12
infomrukcouk wwwmrukcouk
Rachel Cope Research Director rcopemrukcouk 020 7627 7771
Sania Haq Senior Research Consultant shaqmrukcouk 020 7627 7722
Thank you
2 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Contents
Why research young people
Safeguarding
Inclusivity
Key learnings
Helpful resources
3 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Why research young people
Understand the next generation
Behaviours change rapidly
Social media enthusiasts
Influence adult behaviour
4 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Case study Young people and public transport
Project objectives
Our client a transport executive wanted to encourage the use of public transport among young people
First time this audience had been consulted
Wanted to understand
Current behaviours
Emerging needs
Motivations and barriers
What we did
Multi-phased programme of qualitative research
Audience young people (aged 14 to 16)
30 participants
Phase 1 4 real-time online focus groups
Phase 2 Additional on-going feedback via our online portal e-luminate
5 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Safeguarding and Inclusivity
Ethical Considerations
6 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we safeguarded participants
Informed
consent
Aliases
Secure sitemdashresearch only
No right or wrong answers
Onlinemdashsafety of home environment
In street door-to-door recruitment via parental permission
Aims and tasks explained
Anonymity
No mental or physical harm
Adhering to guidelines to minimise potential risks to young participants
Actions Risks
7 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we made the research accessible
Hard to reach
Facilitating honest and open dialogue
Actions Risks
Online platform (e-luminate)
Computers tablets and smartphones
Specialist recruiters
Unfamiliar
Inconvenient
Ensuring we found the right people and motivated them to participate
8 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (1)
Underestimating young peoplersquos
views
Listening not just asking
Open minds
Open techniques
Ensuring research tasks were relevant to get the best out of young people
Developmental social and
comprehension challenges
(Tinson 2009)
Learning from best practices
Actions Risks
9 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (2)
Thinking itrsquos easymdashitrsquos not
Actions
Risks
Data triangulation Structured text-based group discussions
(make use of their social capital)
One-on-one discussions with researchers
Documenting their own experiences in a diary format
Illustrating images
Posting pictures and videos
10 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Key learnings
Be on your toes
Trust the audience
Gain trust
Empower
Trade-offs
11 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Find out morehellip
SRA Ethical Guidelines (httpthe-sraorguk)
MRS Code of Conduct (wwwmrsorguk)
MRS Codeline (wwwmrsorguk)
Ethical Research Involving Children (ERIC) (httpchildethicscom)
NSPCC Conducting safe and ethical research with children (wwwnspccorguk)
ESOMAR Codes and Guidelines ndash Interviewing Children and Young People 1999 (wwwesomarorg)
12
infomrukcouk wwwmrukcouk
Rachel Cope Research Director rcopemrukcouk 020 7627 7771
Sania Haq Senior Research Consultant shaqmrukcouk 020 7627 7722
Thank you
3 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Why research young people
Understand the next generation
Behaviours change rapidly
Social media enthusiasts
Influence adult behaviour
4 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Case study Young people and public transport
Project objectives
Our client a transport executive wanted to encourage the use of public transport among young people
First time this audience had been consulted
Wanted to understand
Current behaviours
Emerging needs
Motivations and barriers
What we did
Multi-phased programme of qualitative research
Audience young people (aged 14 to 16)
30 participants
Phase 1 4 real-time online focus groups
Phase 2 Additional on-going feedback via our online portal e-luminate
5 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Safeguarding and Inclusivity
Ethical Considerations
6 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we safeguarded participants
Informed
consent
Aliases
Secure sitemdashresearch only
No right or wrong answers
Onlinemdashsafety of home environment
In street door-to-door recruitment via parental permission
Aims and tasks explained
Anonymity
No mental or physical harm
Adhering to guidelines to minimise potential risks to young participants
Actions Risks
7 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we made the research accessible
Hard to reach
Facilitating honest and open dialogue
Actions Risks
Online platform (e-luminate)
Computers tablets and smartphones
Specialist recruiters
Unfamiliar
Inconvenient
Ensuring we found the right people and motivated them to participate
8 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (1)
Underestimating young peoplersquos
views
Listening not just asking
Open minds
Open techniques
Ensuring research tasks were relevant to get the best out of young people
Developmental social and
comprehension challenges
(Tinson 2009)
Learning from best practices
Actions Risks
9 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (2)
Thinking itrsquos easymdashitrsquos not
Actions
Risks
Data triangulation Structured text-based group discussions
(make use of their social capital)
One-on-one discussions with researchers
Documenting their own experiences in a diary format
Illustrating images
Posting pictures and videos
10 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Key learnings
Be on your toes
Trust the audience
Gain trust
Empower
Trade-offs
11 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Find out morehellip
SRA Ethical Guidelines (httpthe-sraorguk)
MRS Code of Conduct (wwwmrsorguk)
MRS Codeline (wwwmrsorguk)
Ethical Research Involving Children (ERIC) (httpchildethicscom)
NSPCC Conducting safe and ethical research with children (wwwnspccorguk)
ESOMAR Codes and Guidelines ndash Interviewing Children and Young People 1999 (wwwesomarorg)
12
infomrukcouk wwwmrukcouk
Rachel Cope Research Director rcopemrukcouk 020 7627 7771
Sania Haq Senior Research Consultant shaqmrukcouk 020 7627 7722
Thank you
4 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Case study Young people and public transport
Project objectives
Our client a transport executive wanted to encourage the use of public transport among young people
First time this audience had been consulted
Wanted to understand
Current behaviours
Emerging needs
Motivations and barriers
What we did
Multi-phased programme of qualitative research
Audience young people (aged 14 to 16)
30 participants
Phase 1 4 real-time online focus groups
Phase 2 Additional on-going feedback via our online portal e-luminate
5 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Safeguarding and Inclusivity
Ethical Considerations
6 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we safeguarded participants
Informed
consent
Aliases
Secure sitemdashresearch only
No right or wrong answers
Onlinemdashsafety of home environment
In street door-to-door recruitment via parental permission
Aims and tasks explained
Anonymity
No mental or physical harm
Adhering to guidelines to minimise potential risks to young participants
Actions Risks
7 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we made the research accessible
Hard to reach
Facilitating honest and open dialogue
Actions Risks
Online platform (e-luminate)
Computers tablets and smartphones
Specialist recruiters
Unfamiliar
Inconvenient
Ensuring we found the right people and motivated them to participate
8 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (1)
Underestimating young peoplersquos
views
Listening not just asking
Open minds
Open techniques
Ensuring research tasks were relevant to get the best out of young people
Developmental social and
comprehension challenges
(Tinson 2009)
Learning from best practices
Actions Risks
9 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (2)
Thinking itrsquos easymdashitrsquos not
Actions
Risks
Data triangulation Structured text-based group discussions
(make use of their social capital)
One-on-one discussions with researchers
Documenting their own experiences in a diary format
Illustrating images
Posting pictures and videos
10 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Key learnings
Be on your toes
Trust the audience
Gain trust
Empower
Trade-offs
11 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Find out morehellip
SRA Ethical Guidelines (httpthe-sraorguk)
MRS Code of Conduct (wwwmrsorguk)
MRS Codeline (wwwmrsorguk)
Ethical Research Involving Children (ERIC) (httpchildethicscom)
NSPCC Conducting safe and ethical research with children (wwwnspccorguk)
ESOMAR Codes and Guidelines ndash Interviewing Children and Young People 1999 (wwwesomarorg)
12
infomrukcouk wwwmrukcouk
Rachel Cope Research Director rcopemrukcouk 020 7627 7771
Sania Haq Senior Research Consultant shaqmrukcouk 020 7627 7722
Thank you
5 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Safeguarding and Inclusivity
Ethical Considerations
6 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we safeguarded participants
Informed
consent
Aliases
Secure sitemdashresearch only
No right or wrong answers
Onlinemdashsafety of home environment
In street door-to-door recruitment via parental permission
Aims and tasks explained
Anonymity
No mental or physical harm
Adhering to guidelines to minimise potential risks to young participants
Actions Risks
7 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we made the research accessible
Hard to reach
Facilitating honest and open dialogue
Actions Risks
Online platform (e-luminate)
Computers tablets and smartphones
Specialist recruiters
Unfamiliar
Inconvenient
Ensuring we found the right people and motivated them to participate
8 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (1)
Underestimating young peoplersquos
views
Listening not just asking
Open minds
Open techniques
Ensuring research tasks were relevant to get the best out of young people
Developmental social and
comprehension challenges
(Tinson 2009)
Learning from best practices
Actions Risks
9 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (2)
Thinking itrsquos easymdashitrsquos not
Actions
Risks
Data triangulation Structured text-based group discussions
(make use of their social capital)
One-on-one discussions with researchers
Documenting their own experiences in a diary format
Illustrating images
Posting pictures and videos
10 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Key learnings
Be on your toes
Trust the audience
Gain trust
Empower
Trade-offs
11 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Find out morehellip
SRA Ethical Guidelines (httpthe-sraorguk)
MRS Code of Conduct (wwwmrsorguk)
MRS Codeline (wwwmrsorguk)
Ethical Research Involving Children (ERIC) (httpchildethicscom)
NSPCC Conducting safe and ethical research with children (wwwnspccorguk)
ESOMAR Codes and Guidelines ndash Interviewing Children and Young People 1999 (wwwesomarorg)
12
infomrukcouk wwwmrukcouk
Rachel Cope Research Director rcopemrukcouk 020 7627 7771
Sania Haq Senior Research Consultant shaqmrukcouk 020 7627 7722
Thank you
6 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we safeguarded participants
Informed
consent
Aliases
Secure sitemdashresearch only
No right or wrong answers
Onlinemdashsafety of home environment
In street door-to-door recruitment via parental permission
Aims and tasks explained
Anonymity
No mental or physical harm
Adhering to guidelines to minimise potential risks to young participants
Actions Risks
7 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we made the research accessible
Hard to reach
Facilitating honest and open dialogue
Actions Risks
Online platform (e-luminate)
Computers tablets and smartphones
Specialist recruiters
Unfamiliar
Inconvenient
Ensuring we found the right people and motivated them to participate
8 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (1)
Underestimating young peoplersquos
views
Listening not just asking
Open minds
Open techniques
Ensuring research tasks were relevant to get the best out of young people
Developmental social and
comprehension challenges
(Tinson 2009)
Learning from best practices
Actions Risks
9 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (2)
Thinking itrsquos easymdashitrsquos not
Actions
Risks
Data triangulation Structured text-based group discussions
(make use of their social capital)
One-on-one discussions with researchers
Documenting their own experiences in a diary format
Illustrating images
Posting pictures and videos
10 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Key learnings
Be on your toes
Trust the audience
Gain trust
Empower
Trade-offs
11 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Find out morehellip
SRA Ethical Guidelines (httpthe-sraorguk)
MRS Code of Conduct (wwwmrsorguk)
MRS Codeline (wwwmrsorguk)
Ethical Research Involving Children (ERIC) (httpchildethicscom)
NSPCC Conducting safe and ethical research with children (wwwnspccorguk)
ESOMAR Codes and Guidelines ndash Interviewing Children and Young People 1999 (wwwesomarorg)
12
infomrukcouk wwwmrukcouk
Rachel Cope Research Director rcopemrukcouk 020 7627 7771
Sania Haq Senior Research Consultant shaqmrukcouk 020 7627 7722
Thank you
7 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we made the research accessible
Hard to reach
Facilitating honest and open dialogue
Actions Risks
Online platform (e-luminate)
Computers tablets and smartphones
Specialist recruiters
Unfamiliar
Inconvenient
Ensuring we found the right people and motivated them to participate
8 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (1)
Underestimating young peoplersquos
views
Listening not just asking
Open minds
Open techniques
Ensuring research tasks were relevant to get the best out of young people
Developmental social and
comprehension challenges
(Tinson 2009)
Learning from best practices
Actions Risks
9 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (2)
Thinking itrsquos easymdashitrsquos not
Actions
Risks
Data triangulation Structured text-based group discussions
(make use of their social capital)
One-on-one discussions with researchers
Documenting their own experiences in a diary format
Illustrating images
Posting pictures and videos
10 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Key learnings
Be on your toes
Trust the audience
Gain trust
Empower
Trade-offs
11 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Find out morehellip
SRA Ethical Guidelines (httpthe-sraorguk)
MRS Code of Conduct (wwwmrsorguk)
MRS Codeline (wwwmrsorguk)
Ethical Research Involving Children (ERIC) (httpchildethicscom)
NSPCC Conducting safe and ethical research with children (wwwnspccorguk)
ESOMAR Codes and Guidelines ndash Interviewing Children and Young People 1999 (wwwesomarorg)
12
infomrukcouk wwwmrukcouk
Rachel Cope Research Director rcopemrukcouk 020 7627 7771
Sania Haq Senior Research Consultant shaqmrukcouk 020 7627 7722
Thank you
8 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (1)
Underestimating young peoplersquos
views
Listening not just asking
Open minds
Open techniques
Ensuring research tasks were relevant to get the best out of young people
Developmental social and
comprehension challenges
(Tinson 2009)
Learning from best practices
Actions Risks
9 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (2)
Thinking itrsquos easymdashitrsquos not
Actions
Risks
Data triangulation Structured text-based group discussions
(make use of their social capital)
One-on-one discussions with researchers
Documenting their own experiences in a diary format
Illustrating images
Posting pictures and videos
10 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Key learnings
Be on your toes
Trust the audience
Gain trust
Empower
Trade-offs
11 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Find out morehellip
SRA Ethical Guidelines (httpthe-sraorguk)
MRS Code of Conduct (wwwmrsorguk)
MRS Codeline (wwwmrsorguk)
Ethical Research Involving Children (ERIC) (httpchildethicscom)
NSPCC Conducting safe and ethical research with children (wwwnspccorguk)
ESOMAR Codes and Guidelines ndash Interviewing Children and Young People 1999 (wwwesomarorg)
12
infomrukcouk wwwmrukcouk
Rachel Cope Research Director rcopemrukcouk 020 7627 7771
Sania Haq Senior Research Consultant shaqmrukcouk 020 7627 7722
Thank you
9 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
How we ensured insights were relevant (2)
Thinking itrsquos easymdashitrsquos not
Actions
Risks
Data triangulation Structured text-based group discussions
(make use of their social capital)
One-on-one discussions with researchers
Documenting their own experiences in a diary format
Illustrating images
Posting pictures and videos
10 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Key learnings
Be on your toes
Trust the audience
Gain trust
Empower
Trade-offs
11 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Find out morehellip
SRA Ethical Guidelines (httpthe-sraorguk)
MRS Code of Conduct (wwwmrsorguk)
MRS Codeline (wwwmrsorguk)
Ethical Research Involving Children (ERIC) (httpchildethicscom)
NSPCC Conducting safe and ethical research with children (wwwnspccorguk)
ESOMAR Codes and Guidelines ndash Interviewing Children and Young People 1999 (wwwesomarorg)
12
infomrukcouk wwwmrukcouk
Rachel Cope Research Director rcopemrukcouk 020 7627 7771
Sania Haq Senior Research Consultant shaqmrukcouk 020 7627 7722
Thank you
10 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Key learnings
Be on your toes
Trust the audience
Gain trust
Empower
Trade-offs
11 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Find out morehellip
SRA Ethical Guidelines (httpthe-sraorguk)
MRS Code of Conduct (wwwmrsorguk)
MRS Codeline (wwwmrsorguk)
Ethical Research Involving Children (ERIC) (httpchildethicscom)
NSPCC Conducting safe and ethical research with children (wwwnspccorguk)
ESOMAR Codes and Guidelines ndash Interviewing Children and Young People 1999 (wwwesomarorg)
12
infomrukcouk wwwmrukcouk
Rachel Cope Research Director rcopemrukcouk 020 7627 7771
Sania Haq Senior Research Consultant shaqmrukcouk 020 7627 7722
Thank you
11 Getting beyond the one-word answers from a potentially vulnerable audience - mruk presentation SRA Annual Conference 2014 - Rachel Cope and Sania Haq
Find out morehellip
SRA Ethical Guidelines (httpthe-sraorguk)
MRS Code of Conduct (wwwmrsorguk)
MRS Codeline (wwwmrsorguk)
Ethical Research Involving Children (ERIC) (httpchildethicscom)
NSPCC Conducting safe and ethical research with children (wwwnspccorguk)
ESOMAR Codes and Guidelines ndash Interviewing Children and Young People 1999 (wwwesomarorg)
12
infomrukcouk wwwmrukcouk
Rachel Cope Research Director rcopemrukcouk 020 7627 7771
Sania Haq Senior Research Consultant shaqmrukcouk 020 7627 7722
Thank you
12
infomrukcouk wwwmrukcouk
Rachel Cope Research Director rcopemrukcouk 020 7627 7771
Sania Haq Senior Research Consultant shaqmrukcouk 020 7627 7722
Thank you