getting a blog up and running
TRANSCRIPT
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Getting a Blog Up and RunningHow to Start, Maintain, and Succeed in the Blogosphere
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Corrin FosterDirector,
Marketing & Branding
Greenleaf Book Group
IBPA Publishing University
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“Who learns most from a good book is the author.”
– José Bergamin, Spanish writer and playwright
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AGENDA.....................................................................................1. Start
• Why blog?• Options
2. Maintain• Editorial Calendars
3. Succeed• Community• Monetization
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IBPA Publishing University
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WHY BLOG?.....................................................................................•Create a hub for your online presence•Take control of your online presence•Establish yourself as an expert•Connect with an audience•Drive traffic to a business or product•Build a community•Because it’s a blast
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OPTIONS.....................................................................................
Hosted Self-HostedRenting Buying
Templated Customizable
Branded URL Custom URL
TOS No TOS
No/Low Cost Domain/Hosting
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WORDPRESS OPTIONS.....................................................................................
Hosted by WP Self-Hosted
Templated Customizable
Branded URL Custom URL
TOS No TOS
Paid Support Community Support
Limited Monetization
Monetization
Ecommerce Ecommerce
Free to $299/yr $100/yr
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Domain.....................................................................................•When purchasing a domain consider:
• Memorability• Ease of use• Style• Branding• Ready, Set, GO!
• Buy immediately• Buy from same place as hosting (no
transfer)
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Hosting.....................................................................................
Bluehost GoDaddy HostGator WP EngineCost $3.95/mo $3.49/mo $3.96/mo $29/mo
Bandwidth Unlimited Unlimited Unlimited 25,000 visitors/mo
Storage 100 GB 100 GB Unlimited 10 GB
Support 24/7 24/7 24/7 24/7
Domains Unlimited 1 1 1
Other Rec by WP No contract Premier hosting
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IBPA Publishing University
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Editorial Calendars.....................................................................................•Sets expectations
• Consistency of topic• Consistency of posting
•Strategically schedule content•Drives promotional calendar•Encourages partnerships•Makes monetization easier
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1 BOOK = 1 YEAR OF CONTENT
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RECYCLE.........................................................................................1. Editorial Calendar2. Promote3. Update
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REPURPOSE.........................................................................................1. Excerpts2. Articles3. Presentations4. Webinars
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REFORMATQUOTES, ARTICLES, STATISTICS
CHECKLISTS, BEHIND THE SCENES
GRAPHICS, PHOTOGRAPHS, MAPS
CASE STUDIES, ANECDOTES
QUESTIONS, TAKEAWAYS
INTERVIEWS WITH EXPERTS
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OUT OF IDEAS?.........................................................................................1. Newsjacking2. Response Pieces3. 101 Level SEO4. Content Scraping5. Most Shared6. Search Topics7. Eavesdrop8. Email9. Reviews10. Guides & Tutorials11. Infographics
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IBPA Publishing University
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COMMUNITY.........................................................................................•Reciprocate•Be Proactive•Offer Value
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MONETIZATION.........................................................................................•Banner Ads•Affiliate Links•Courses•Webinars•Speaking•Consulting•Book Sales
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THE FLOW.........................................................................................
• Fans• Followers• Interviews• Reviews• Speaking• Guest
Blogging
• Twitter• Facebook• YouTube• SlideShare• LinkedIn• Instagram• SnapChat
• Hub • Social Shares• Blog Posts• Guest Blog
Posts• Curated
Content• Speaker
Press Kit• Whitepapers• Book
Excerpts• Short Videos
• Monthly Newsletter
• Exclusive Content
• Downloads• Webinars
• Book• Consulting• Speaking• Subscription• Forums• Learning
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IBPA Publishing University
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RANDOM TIPS......................................................................................... •Baby steps•Easy on the SEO•Quality over quantity•Make it easy•Integrate social sharing•Name your photos•Give attribution•Open links in new tab•Use your own photos / Creative Commons / Unsplash•Brush up on FTC Disclosure•You do you
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Ideas thrive
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PHOTO CREDITS......................................................................................... Slide 5 Copyright 123RF Stock PhotoSlide 11 photo by Eric Michael licensed by unsplash.comSlide 18 photo by Pineapples licensed by unsplash.comSlide X photo by Andrew Ridley licensed by unsplash.com