getlinkedinhelp.com presentation on how to socially sell your way to more closed deals on linkedin

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Live Presentation

@GetLinkedInHelp

Kristina Jaramillo Shares…..How to Socially Sell Your Way to More Closed Deals Using LinkedIn [email protected]

Linkedin.com/in/kristinajaramillo@GetLinkedInHelp [email protected]

Recognized by LinkedIn and Featured In Their Own Ebook….

Linkedin.com/in/kristinajaramillo@[email protected]

Linkedin.com/in/kristinajaramillo

Linkedin.com/in/kristinajaramillo@[email protected]


Nothing more than a cover letter and resume:


You can’t get much more bare bones than this business development manager…


Nothing more than a cover letter and resume:


You can’t get much more bare bones than this business development manager…


Your Profile Needs to: Demonstrate that you

understand your buyer’s specific business issues and it needs to clearly articulate how to solve them.

Help the business buyer think differently about how to solve their business problems.

Share insights not considered before.

Drive an unexpected urgency and uniqueness by identifying unconsidered needs and matching those needs to your unconsidered strengths.


Managed IT Service Provider Single Point of Contact Gains Sales Opportunity with a Large Real Estate Management Firm After Profile Makeover


To effectively socially sell your way to more closed deals on LinkedIn on a

regular, consistent basis, you have to go beyond

brand awareness.

Linkedin.com/in/kristinajaramillo@GetLinkedInHelp 17

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Top 4 Most Important Social Media Metrics That Sales and Marketing is Tracking: Number of Profile Views and Content Platform Views How Many People They’re Reaching with Their Content or Messages Number of Likes, Comments and Shares Number of Connections and Group Members

These metrics were picked over: Next step actions beyond the click, like, share etc. Marketing qualified sales opportunities Revenue


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The LinkedIn Marketing Results Sales and Marketing Are Getting – As Told in Our Recent SurveyGetting leads and opps but with the wrong peopleI have connections but no leads or oppsI am getting some leads but not many and not consistently. I am regularly generating leads and opportunities using LinkedIn

Look at the difference – sales and marketing must be engaging wrong!!!


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Forrester Reported That 99% of Leads Do Not Convert and a LinkedIn Says 87% of Leads Do Not Convert


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An Opportunity Most B2B Sales and Marketing Leaders Are Missing on LinkedIn: Keeping your Prospect's

Attention Throughout the Buyer's Journey


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LinkedIn Is Not About Brand Engagement

It’s About Buyer

Engagement


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More Marketing Qualified Leads for a Tech

Communications Firm Than All Other Initiatives

Combined!


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Hi, Sam.

How are you adding new capability to your ______________ [insert area of business your product addresses] at any time soon or in future? I work with organizations like _______ [prospect’s business] to make sure ________ [goal]. Would you like to quickly explore, via email, if a larger conversation makes sense? Please let me know what you decide.

Sales professionals using “fill-in-the-blank” messages are hoping that if they send it out to enough people, it will be relevant to someone and stick.


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“Hi [NAME] – so excited to connect!

I noticed you live in [location] – [add a comment/question about the weather there, or what that location is known for, or something about current events in that place, etc.]Also, I noticed you are in [type of job/industry they work in].

Curious what your biggest needs/challenges are right now professionally. If you have a minute, tell me more about what you’re up to so I can better understand how I can hopefully send some business your way at some point!

Very quickly about me: I help [my target audience] achieve [their goal] by providing [my product or service].

Excited to learn more about who you are, what you’re up to professionally and how I can help you out moving forward.

So, you want me to do your homework for you – and tell you how you can be relevant to me with messages like:


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With each new connection, determine if they are someone you’d like to speak with and tweak the LinkedIn message slightly:

“NAME, it is nice to be connected on LinkedIn.

Typically I like to have a brief call with my new connections so we can explore ways we might be able to work together now or in the future. Here is a link to my calendar: xxxxxxxx.

Please pick a time that is most convenient for you. I am looking forward to our call.”

Why should I take time out of my day for a phone call with you – just because you send messages like below when I haven’t seen your value yet?


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Strategy is the difference between a sales and marketing professional who is just getting awareness and one who is regularly driving demand and revenue opportunities…


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100+ webinar registrants plus several thousand dollars in new projects


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Additional content I’m sharing on LinkedIn….

Doubled our monthly project revenue


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Most Messages Are Ignored By B2B Buyers Because Sales & Marketing Is Pushing Out Messages Hoping That It Will Stick and That Buyers Will Connect with the Value Being Communicated


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Case Study on How a Video Production Firm Increased Their Customer Lifetime Value by Nurturing Prospects and Identifying an Unconsidered Need


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Here Are Some of the Companies Our Clients Are Building Relationships With

Because of Our Up-Front Value Lead Nurturing Strategy:


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LinkedIn Community Development – The Key to Most of Our Clients LinkedIn

Acquisition Strategy


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In Summary: To Go from Connection to Revenue, Business Leaders and Sales and Marketing Professional Need to Fix These Issues….


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Special Opportunity: See Me Afterward to Schedule a Free LinkedIn Strategy Session to Discuss

Your Profile and the Actions You Need to Take So You Can Get Results Like: