getaway slides
TRANSCRIPT
Getaway
Market Survey
• Top leisure travel activities are visiting relatives, shopping, visiting friends, fine dining and beaches.
• 2.1 billion domestic trips in 2013 and is projected to reach 2.2 billion in 2018.
• Millennial spending on travel is up (20% more in 2014).
Change in behavior
3
18%
31%27%
24%
think social networks made travel planning easieruse social channels for travel planningtravel reviews are the best source of informationbook via online travel agencies
Market Size & Players
• 41% share of online channels in travel bookings.
• Expedia (40%), Priceline, Orbitz Worldwide and Travelocity, control about 95% of the U.S. OTA.
• 7.6$ billion market size in 2014. • Car sharing apps: Uber, Lyft. • Community-based lodging platform: Airbnb.
Booking channels
SWOT Analysis
Questionnaire Results
Personas
• Hanna Chan, a 22 yo student, living in San Jose, CA.
• Enjoys traveling to city getaways for hiking/ sight seeing.
• Hanna uses her own experience for her next local getaway and recommendations from friends.
Personas
• Motivation: seeing millennials starting new startups in biotech.
• Preferences: exploring new places, hiking. • Frustrations: Choosing a new place and
hotel booking. • How can we help: offer new destinations
and simple booking platform.
Audio ClipInterview with Megan, 24 yo
Solution
References• https://www.ustravel.org/news/press-
kit/travel-facts-and-statistics
• http://www.eturbonews.com/53328/research-domestic-tourism-significantly-dominates-us-tourism-mar
• http://www.census.gov/compendia/statab/2012/tables/12s1240.pdf
• http://www.forbes.com/sites/greatspeculations/2014/04/08/competitive-landscape-of-the-u-s-online-travel-market-is-transforming/
References• http://www.nsightfortravel.com/2015/02/04/
top-trends-in-leisure-travel/
• https://www.quirks.com/articles/2014/20141001.aspx?searchID=1357547958&sort=4&msg=3
• http://www.tripadvisor.com/PressCenter-c7-Survey_Insights.html#tech
• http://files.shareholder.com/downloads/AMDA-MMXS5/0x0x827039/370849E8-1114-474D-963D-74CE277CA3B6/TRIP_1Q15_Investor_Presentation_v3.pdf