get to know your daily meal (aiesec indonesia - nfs 2014)
DESCRIPTION
A deeper understanding of AIESEC's program; value proposition, key message, etc. Get to know Marketers' Daily Meal. A session of Program Marketing in National Functional Summit 2014, AIESEC in Indonesia.TRANSCRIPT
![Page 1: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/1.jpg)
Get to know
Your Daily Meal
Afifa Urfani
July 2014
![Page 2: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/2.jpg)
Objective Delegates will understand the depth understanding of IXP, GCDP, GIP,
and leadership development within them with the consideration of the
relevancy of local area or Indonesia.
![Page 3: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/3.jpg)
What’s this? Tell me anything about this meal!
![Page 4: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/4.jpg)
One word for this….
![Page 5: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/5.jpg)
![Page 6: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/6.jpg)
Don’t blame anyone if… – No strict timeline
– Ineffective channel
– Not attracting the right people/market
– Wrong key message
– Lack of synergy
![Page 7: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/7.jpg)
Organization
Individual Market
Right product is the
intersection of the 3 values
![Page 8: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/8.jpg)
![Page 9: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/9.jpg)
Experience
Experiential Learning
Social Impact
International Friend
Network
Support System
Cultural Immersion
![Page 10: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/10.jpg)
Market (Society) Value
• Bring awareness to society related to the issue
• Direct sustainable impact given to the society related to the issue
Organizational
(TN/Project) Value
• Giving diversity point of view in the project (the project will have more than 1 perspective and problem solving)
• Having more HR o support the activity to contribute on society
Individual (EP) Value
• Representing Indonesia abroad
• specific practical XP based on each issue
• Giving direct impact to society in diverse culture
• Better management skill through on field experience
• Better knowledge and skill about team management
![Page 11: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/11.jpg)
Focus Issues Issue Value Basic JD Countries
Literacy • Practical education
experience
• Teach people in diverse
culture
- Give basic education to
underprivileged children
Czech republic, India,
Italy, Russia, Taiwan,
Slovakia, Vietnam
Cultural understanding
• Showcasing our own
culture
• Adapting with local
culture
• Broaden our mindset
about world culture
- Presenting Indonesian
culture
- Involving in local culture
activities
Russia, Taiwan
Human rights • Raise awareness
regarding equality among
others
- Educating and
motivating
underprivileged people
Malaysia
Health & Lifestyle • Practical learning circle
• Human interaction
- Giving presentation
about specific issues
- Interact with respective
subjects
Malaysia
![Page 12: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/12.jpg)
Issues Business Development
• Entrepreneurship
• Organizational Development
• Microfinance
• Social Business
Career Development
• Career planning
• Soft skills
• Leadership
Cultural Understanding
• Cross-cultural dialogues
• Protect and showcase local traditions
Environment
• Climate change
• Flora and fauna protection
• Waste management
• Energy
• Pollution
Governance
• Corruption
• Legalities
• Democracy
• Transparency
Security & Resolution
• Human trafficking
• Road safety
• Natural disaster
• Violence prevention
![Page 13: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/13.jpg)
Health & Lifestyle
• Alcohol and drug abuses
• Food and nutrition
• Sexually transmitted diseases
• Diseases
• Sanitation and hygiene
• Sport and recreation activities
Population Dynamics
• Ageing population
• Migration
• Population growth
• Urbanization
Literacy
• Financial literacy
• Language literacy
• Technological literacy
• Other subjects literacy
Human rights
• Children rights
• Right of people with disabilities
• Woman rights
• Gender rights
• Tribes and minorities rights
Poverty Education
• Family planning
• Resources scarcity
• Food security
• Urban planning
![Page 14: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/14.jpg)
Let’s Discuss! • Key message:
an opportunity for young people to develop entrepreneurial and
responsible leadership qualities and skills.
• Purpose:
• Relevancy:
• Value proposition:
![Page 15: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/15.jpg)
![Page 16: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/16.jpg)
GIP Values
Organisational Value
Market Value
Individual Value
A young person witnesses
and contributes to responsible
and entrepreneurial
leadership overcoming the
environment
Entrepreneurs can sell their
products in international
markets, survive, and support
Indonesia’s economy
A young member learns
sales and delivery, and
learns how to contribute to
society through market
solutions
![Page 17: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/17.jpg)
Market Value • Indonesia needs good in education
system and need leader who have idea for better education system
• English is the 2nd language in Indonesia, but less youth can speak English
• Indonesia is one of the bottom 10 Countries with poor education system (NSA test 2013)
Org Value
• to get direct tutor to educate English for children
• To get tutor to give awareness for cross-culture understanding
Personal Value • To increase ability / skills in
public speaking / Communication through teaching
• multicultural experience and empowering people to speak English and world's language
GIP Values for oGIP Teaching
![Page 18: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/18.jpg)
Value for oGIP Marketing
Market Value • Indonesia needs leader who can
make Indonesian better economic & business to be ready for free trade era
• Indonesia needs leader who have experience in market research to develop Indonesia’s market
Org Value • Knowing market condition
through market research and doing marketing is essential to success of business
• By having marketing will guide to make strategic business decisions, covering customer needs, and help to discover new idea for products or services
Personal Value • to get to know more about
company’s industry
• to get more analitical thinking about different market
• Experience professional and working culture in market research natures
• help a country to grow in its market research
![Page 19: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/19.jpg)
Market Value • Indonesian IT market is forcast to
be one of the outperforming markets globally on the back of strong economic growth – Indonesia IT Report Q1 2014
• IT Indonesia forcast to increase economic growth of Indonesia
Org Value • IT has become a vital and
integral part of every business plan.
• To improve the way to design and manage customer relationship
Personal Value • to increase specific
knowledge
• to get more knowledge from international companies perspective
• Experience professional and working in different culture
• help a country to grow in its market research
GIP Values for oGIP IT
![Page 20: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/20.jpg)
Let’s Discuss! • Key message:
– A Global Internship Program (GIP) experience is an opportunity for a
young person to develop entrepreneurial and responsible leadership by
living a cross-cultural professional development experience.
• Purpose:
• Relevancy:
• Value proposition:
![Page 21: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/21.jpg)
![Page 22: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/22.jpg)
IXP
![Page 23: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/23.jpg)
Value Proposition TMP
• A practical team experience
• Practical hard and soft skills
development
• Access to a global network
• An entrepreneurial and
responsible attitude towards
being a better leader
TLP
• A practical team leader or
executive leadership body
experience
• Personal and professional
development
• Practical hard and soft skills
development
• Activities which develop an
entrepreneurial and responsible
attitude towards being a better
leader
![Page 24: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/24.jpg)
TMP-TLP Principles
![Page 25: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/25.jpg)
Let’s Discuss! • Key message:
• Purpose:
• Relevancy:
• Value proposition:
![Page 26: Get to Know Your Daily Meal (AIESEC Indonesia - NFS 2014)](https://reader036.vdocuments.site/reader036/viewer/2022081519/5592c53b1a28abec0f8b475a/html5/thumbnails/26.jpg)