get the most out of seo: unleash the power of your organisation!
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Get the most out of SEO: Unleash the power of your organisation!TRANSCRIPT
Get the most out of SEO:
Unleash the power of your organisation!
Sander TamaëlaManager SEO
Sander Tamaëla
SEO through the years
1998
2011
Manipulate with:
• Technology
Nerds
Deceive with:
• Technology• Content• Money (link buying)
1998
2011
Cowboys: easy money
1998
2011
2003
2010
Tricks!?
…ending!
Panda?
SEO Rockstar…?
TechniekContentLinks
1 vs. N
Strategy!
Strategy?
Technology
Copy?
Share success!
ImplementationsSpeedGood solutionsThink alongAwareness
Content
Who?
Content manager..?
NO! Everybody!
But…?
If you don’t know what to write about:
• You don’t know your target group!• You don’t know your product/service!• Your not aware of market development!
“I don’t have time!”
LOL WUT!?
Say wut again!
Let’s copy or translate!
Content is more than just text!
Know the needs of customer
Esprit.nl: details!
Koffiediscounter.nl
Seiko Spring Drive
Noise?
Again: celebrate success!
Cool post on blogNice videoGood style of writingBeautiful infographicClear explanationRight mindset
Authority
Link building
Copy?
Specialist?
Awareness
Accomplished goals?
Take aways
