get the most from your exhibiting stand - microsoft · how to get the most from your exhibiting...
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![Page 1: Get the most from your exhibiting stand - Microsoft · HOW TO GET THE MOST FROM YOUR EXHIBITING STAND • Plan ahead: make sure all of your staff are aware of the timings and their](https://reader033.vdocuments.site/reader033/viewer/2022050611/5fb1fccac1c0d65c57064968/html5/thumbnails/1.jpg)
HOWTOGETTHEMOSTFROMYOUREXHIBITINGSTAND
• Planahead:makesureallofyourstaffareawareofthetimingsandtheirresponsibilitiesfortheday.
• Entertainment.Itcouldbeacompetition,asimulatororevenacelebrity!Entertainingyourvisitorsisasure-firewayofgaininginitialattention.
• Coffee/refreshments.Itmaysoundobviousbutitdoeswork;sweets,chocolatesandothertreatsareagreatwaytoencouragepeopletoyourstand.
• Engaging,welltrainedstaffwhoseethevalueintheeventandareknowledgeable-therightbodylanguage(nocrossedarmsormobilephonesout!)andasmilecanmakeallthedifference–followedupwithagoodqualityconversationwillleavealastingimpression.
• Approachpassers-bywithanopenquestionsuchas‘Hi,whatbringsyoutotheshowtoday?’toinitiateaconversationinalaidbackway.
• Videos–incaseyourstandstaffareotherwiseengaged,avideoisagoodwaytogetattentionandprovideinformationonyourcompany–includeacalltoactionsuchas‘leaveyourbusinesscardtoreceiveafreeXYZ
• Usesocialmedia-visitorscanengagebefore,duringandaftertheevent.
• Promoteyourselvesintherunuptotheeventsotheaudienceknowwhoyouareandwhytheyshouldspeaktoyouwhiletheyarethere.
• Giveaways–dosomethingdifferenttowhatpeopleexpect–somethingpeoplewillremember.
• Usetablets.Peoplearemorelikelytointeractwithyouthanifyouhaveformalpaperforms.
• Followupwithinafewdaysandtailor/personalisethecontact.
Exhibitionsareabiginvestment,butdonerighttheycandeliverhugerewards.