get started with marketing on pinterest workshop
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Post on 29-Aug-2014
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Powerpoint presentation to small businesses in Jonesboro, AR with fundamentals of starting on Pinterest presented by the Arkansas State University Small Business and Technology Development Center.TRANSCRIPT
Pinterest POWER for
Your Business
Why Pinterest Can be a Game Changer
A VERY SPECIAL THANK YOU TO: Mr. Rayhan Abdulmughnee, Small Business Consultant Small Business Centr in Vancouver, Canada for sharing his wisdom, expertise and his powerpoint!
Small Business Centr Pinterest Board; http://pinterest.com/sbcentr/
Connect: Small Business Centr http://www.smallbusinesscentr.com/Our LinkedIn Group Small Business Accelerator: http://www.linkedin.com/groups?gid=4577943&trk=myg_ugrp_ovr
Special THANK YOU!
So… What is PINTEREST? PINTEREST Stats YOU Need to Know Why PINTEREST can be a GAME Changer for
Your Small Business Tips to make PINTEREST WORK How PINTEREST is used by your
COMPETITION Tips and TOOLS to make Pinning BETTER
Pinterest AGENGA
It is a visual photo (and video) sharing social media network… THINK FLICKR but a lot MORE!
PINTERST IS TO IMAGES What Twitter is to TEXT
SO…WHAT IS PINTEREST?
Pinterest says: Pinterest is a Virtual Pinboard (think
Refrigerator magnets)
It let’s you organize and share all the BEAUTIFUL things you find on the Web. PEOPLE USE pinboards to plan their weddings, decorate their homes, organize favorite recopies, share DIY ideas AND “Pithy Quotes”
So Exactly WHAT is PINTEREST?
PINTEREST “Just the Facts Ma'am”
Pinterest 2012 Stats and Figures…Plus How to Leverage PinterestWe love to Pin Interesting information at the ASU SBTDC Boards
Newest Toy on the market Great Potential for promotion and marketing
No brainer for businesses with visually appealing product or service
Can be VERY good for other B2Cs Actually can work for B2Bs more to come GREAT SEO Lack of Competition so Early Adapters get
more Traction
Why Small Businesses Should Take a Look
Martha Stewart Case Study:May 3, 2012 Aug 9, 2012
Facebook Followers 384,000 421,000Twitter Followers 2,506,961 2,577,710PINTEREST Followers 37,708
83,101
That’s a 120% Follower GROWTH in 3 monthsAND…PINTEREST drove more traffic than
either her Facebook or Twitter combined.
And?......
So Can it work?
Impressive Pinterest Stats:
From SocialTimes Who’s Using…and Pinterest
Sign up is EASY NOW
Business Name No current Business Accounts must use
personal Use business name in First and Last Name
Fields Use Business Name as Username
Add Description of business in ABOUT section THINK Keywords to help people find page also
good SEO Provide Links to Website, FB and Twitter
Tip 2 Complete the PROFILE
500 characters
Write a short description about your company
Include your address and phone number
Plan…. Ahead of time Quality Images Creative Names for Boards with Keywords
Pin VARIETY of Different Content Mix of Business and Personal Don’t OVER Promote
Tip 3 – CREATE A BOARD
Types of Boards
Philanthropy Board Marketing Campaign
Board Video Board Customer Success Board Product/service Board Behind the Scenes Board Brand Lifestyle Board
Contest Boards Employee Board Mission Board User-Generated Board Blog Board Testimonials Board Inspirational Quotes Events Board
Repin other folks pins and boards Cross link to your Existing Social Accounts Use Facebook to Build Following
Get Pinterest Tab for your Facebook Fan Page (Woobox) http://www.woobox.com/pinterest
Post Pinterest Links as Updates on your Page Promote Specific Boards on Page (think board
campaign)
Tip 4 Build Relationships and Followers
Don’t forget to include links to every PIN To your website To other landing pages where images are stored Post a video link should be to your YouTube
Channel
Tip 5 LINK EVERY PIN
Pinstamatic http://pinstamatic.com/ Shareasimage http://shareasimage.com/#
home Pinerly Campaigns http://
www.pinerly.com/landing
Tip 6 Tools to Make Pinning Easier
http://storify.com/asbtdc_asu/small-business-tools-for-pinterest-marketing
Pin - Image or video you post to your board
Boards - Collection of your Pins - Allows you to Organize your Interest
Repin - Reposting an image - You can ADD your own message
Like - Similar to Facebook Like - Does NOT show up as a pin on your boards - Allows you to remember particular items
PINTEREST LINGO
Bonus: Promote your Business and Board with Contests
Run Contests https://pinterest.com/about/terms/
Tips for Contests:At Command Partners
Contest Information
Part I Tips to Leverage Pinterest Part II
Pinterest Basics for Small Business Part III
Tools Every Small Business Needs
Articles from the Astate Small Business Blog http://www.asbtdc-asu.com
More Reading
E-mail [email protected] Facebook http://www.facebook.com/asu.sbtdc Facebook
http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc Google Plus
https://plus.google.com/u/0/116773498364928584762/posts
PINTEREST! http://pinterest.com/astatesbdc/ Oh… or call me (870) 972-3517
Connect with Us
Thanks Again -- ASBTDC Online:
Facebook:http://www.facebook.com/ASU.SBTDC
Twitter:http://twitter.com/asbtdc_asu
Blog:http://www.asbtdc-asu.com/
Connect with Herb on LinkedIn:http://www.linkedin.com/in/asusbtdc
Thanks For Coming!