get social with community events
DESCRIPTION
If your nonprofit sponsors events in your community, this webinar is for you! Learn how you can use social content to get the most out of your community's events: including generating buzz about the event and how to leverage offline events onlineTRANSCRIPT
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Part One: Meet Social Media
Engage:SD Sponsor
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Part One: Meet Social Media
Brought to you by...
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Part Seven: Get Social with Community Events…
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Part Seven: Get Social with Community Events
Why social media with events?
Marketing Networking
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Part Seven: Get Social with Community Events
Why social media with events?
Marketing Networking
Awareness
Buzz
Engagement
Connections
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Part Seven: Get Social with Community Events
An Interview with……
Katie PinkeWishek, ND
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Part Seven: Get Social with Community Events
Takeaways from our Interview with Katie Pinke
• Start small
• Find your main channels & develop content
• Have a plan, but don’t be afraid to experiment
• Be social and have fun
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Part Seven: Get Social with Community Events
Things to consider when planning your next event
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Part Seven: Get Social with Community Events
Find Your Audience
If I was looking for others interested in sauerkraut, where would I look?
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Part Seven: Get Social with Community Events
Use Your Listening Tools
>> Google Alerts>> Twitter Search>> RSS Feed Reader>> Social Mention
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Part Seven: Get Social with Community Events
Leverage your existing network
Begin by focusing on the people you connect with through existing networks.
Made to Stick: http://heathbrothers.com/
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Part Seven: Get Social with Community Events
Use event tools
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Part Seven: Get Social with Community Events
Make it easy for your fans
The Alzheimer’s Association created a social networking toolkit
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Part Seven: Get Social with Community Events
Create a social media help desk
Create a place where people can go during the event to post to social media sites, and receive help if they need it!
Photo: andyp uk, flickr
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Part Seven: Get Social with Community Events
Announce how people can connect
Make sure attendees know that you’re connecting event participants via social media
Photo: Robert.Nilsson, Flickr
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Part Seven: Get Social with Community Events
Sharing is Marketing & Networking
Photo: Rutger de Moddertukker, Flickr
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Part Seven: Get Social with Community Events
Tools to share
> Flickr> YouTube> Facebook> Twitter> Animoto> UStream
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Part Seven: Get Social with Community Events
An Interview with……
Carl FahrenwaldSuperintendent, Rutland School
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Part Seven: Get Social with Community Events
Rutland’s USTREAM account
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Part Seven: Get Social with Community Events
Next Webinar is our LAST!……
Getting Things Done:How Social Media Can HelpTuesday, December 21st—11:00 am
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Part Seven: Get Social with Community Events
Get Connected
web: www.engagesd.orgrurallearningcenter.org
facebook: www.facebook.com/engagesd
delicious: http://delicious.com/RuralLearningCenter
twitter: @RuralLearning
resource guide: http://engagesd.wikispaces.com/
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Part One: Meet Social Media
Thanks for joining us!
Contact Lindsey:Lindsey KarlsonLindsey.Karlson@RuralLearningCenter.org605-772-5153www.engagesd.org
Contact Mike:Mike KnutsonMike.Knutson@RuralLearningCenter.org605-772-5153www.engagesd.org