get savvy with linkedin for keene sentinel 7-16-2015
TRANSCRIPT
Six Reasons I use LinkedIn
1. Develop a professional brand and identity
2. Expand your network – keep in contact as people change companies
3. Interact with other professionals
4. Use a business intelligence tool
5. Obtain targeted news delivered daily by LinkedIn
6. Stay on top of industry trends by following and participating in groups
Creating a LinkedIn profile is an excellent way to establish and own your professional identity online. LinkedIn profiles typically appear among the top search results when people search by name.
Your Profile, Your Brand
Include –Summary–Experience–Education–Awards–Skills–Recommendations–Endorsements–PROFESSIONAL HEADSHOT
Creating a Savvy Profile
LinkedIn Activities
Activities include status updates, new connections, recommendations, answers, comments and articles liked or shared.
On LinkedIn, the basic type of connection is a contact you know personally and who you trust on a professional level.
You create connections by sending and accepting invitations.
Once you've "connected" to them on LinkedIn, you can communicate with them directly and see their entire profile. You also have an extended network of connections made up of people who your connections know.
What is a Connection?
The LinkedIn User Agreement states that they have the right to restrict, suspend, or close your account if warranted. The most common reason for a restriction is sending too many invitations to people you don't know.• A restriction is automatically triggered if too many invitations
are:– Declined with the I don't know response.– Flagged as Spam.
Fair Warning
Tips to prevent restrictions:• Invite only people that you personally know.• Invite only those you'd recommend to others.• Personalize your invitation message. Explain how you know
them or why you want to connect.• Add a current, professional, head-shot photo to your profile
so people recognize you.• Use an InMail or Introduction if you don't know someone's
email address.
Making Safe Connections
For a business, it's the opportunity to:• Tell your company's story• Highlight your products and services• Engage with followers• Share career opportunities• Drive word of mouth at scale
LinkedIn Company Pages
For millions of professionals, a Company Page is a place to:• Explore companies of interest• Get the latest company updates and industry news• Research products & services• Learn about job opportunities
LinkedIn Company Pages
Using LinkedIn Groups is a great way for organizations to keep in touch with their members about current events and to discuss issues of common interest.
LinkedIn Groups
Here are a few types of groups that are currently on LinkedIn:– Corporate – College alumni – Nonprofit – Trade organizations – Conferences – Industry-specific
LinkedIn Types of Groups
LinkedIn Build your Network
Posting updates and sharing within Groups builds out your LinkedIn Network
• Remember: the written word is forever. • Don’t be too spammy – Social networks are all about the
conversation. Engage with people, add value, listen, share ideas, like other peoples comments, and present your marketing – don’t just present your marketing.
• Don’t be confrontational. Try to resolve problems the same way you would if you were face to face with the person… on stage… in front of thousands… and as if it’s being recorded.
• Use the same decorum that you would use in any public event you attend when representing our brand.
• Support each other’s comments where you agree and share.
LinkedIn Protecting your brand
Measure success - Measure quarterly for growth:• The number of people in network• Website referral traffic from LinkedIn• Measure new names to Salesforce with LinkedIn key
code.• Measure sales leads and closed sales.
LinkedIn ROI
Lisa LandrySavvy Workshop, LLC
www.savvyworkshop.com@savvyworkshop
[email protected]://www.facebook.com/savvyworkshop
https://www.linkedin.com/company/savvy-workshopwww.linkedin.com/in/llandry
Thank You!