GET RICHIN YOUR NICHE!

TODAY’S TOPICS!

• How to define your niche market• How to get in the minds of your Ideal Clients• How to locate your Ideal Clients and Get your

Message in front of them

WHAT MOST AGENTS DO….

LET’S DEFINE WHO YOU REALLY WANT TO WORK WITH

WHO DO YOU REALLY WANT TO WORK WITH?

Male or Female or either

Age Range?

How much money do they make

What kind of job do they have? Employed or Entrepreneurs?

Married or Single?

Parents? Grandparents?

WHAT ARE THEIR COMMONALITIES?

What kind of music do they like?

Do they share common spiritual views?

Are they fast action takers?

Do they have a sense of humor?

What kind of food do they like?

What kind of activities do they participate in?

Do they value your time and appreciate who you are and what you do?

HOW CAN YOU HELP THEM?

What are their BIGGEST fears, problems and urgencies that

you could solve?

What are their deepest desires, aspirations that you could

help them with?

What SPECIFIC results do they want that they are NOT

getting?

DOES THIS SOUND LIKE ANYONE YOU KNOW?

5 VITAL QUESTIONS

1. Am I CRAZY passionate about what I do?

2. Does my IDEAL customer have strong emotional needs or urgent problems?

3. Are they motivated to find a solution and willing to pay for it?

4. Are they SIX STAR Clients? Ready, willing, able, know me, like me, trust me?

5. Can I get in front of them to show them how I can help them?

PICK A TARGET

First Time Home buyer

Short Sale Sellers

Move Up Buyer

Luxury Home Buyer

Vacation Home Buyer

Condo Buyer

Country Property

Investors

?????

BE SPECIFIC!

NEIGHBORHOOD FIRST TIME HOMEBUYERS

HOMES ON GOLF COURSE

LAKE FRONT HOMES SENIOR CITIZENS INVESTOR PROPERTIES

WHICH WOULD YOU PICK?

HERE ARE SOME EXAMPLESCountry Property & Estates Lincoln Calif Homes For Sale Hot Buys for a Hot Market

AND RECENTLY…HOMES WITH POOLS!

SUCCESS STORY!• Only had it set up for 1 week

• Got a call from an Agent an hour away saying that

she saw that I was a Country Property Specialist

and she had a client to refer.

• That Buyer Purchase ended up as a $16,000

Commission!

WHERE DO I GET THE LISTINGS?98% of the homes on my Country Property & Estate Page are NOT my listings!

HEADLINE IS THE KEY!

http://www.aminstitute.com/headline/

HEADLINE EXAMPLES

Price HeadlinesMake an Offer!More for Your Money!Great Investment!Honey Stop the Car! 75%

Amenities HeadlinesUpscale Resort LivingLove the Beach?Swimsuit not includedUnique Home Move in Ready 80%

Special Features HeadlinesNo Steps!Neutral Palette!PamperedOwn your Dream Home 25%

Low Price HeadlinesStop RentingSo Much for So LittleAlot of Home for a Low Price

AcreageGiving Away the Farm 25%Country Living at it's Best 20%Escape the City

Setting HeadlinesSecluded Mountain GetawayCalling all Snowbirds...Mountain Retreat!

Here’s the Bottom Line…

The HUGE mistakes I see in most agents is you are wasting a ton of money, time and effort trying to advertise everything so you don’t miss anything and ultimately you are missing EVERYTHING!

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