get ready to deliver windows desktops and apps like a cloud provider with project avalon

SYN107 – Get Ready for Desktops and Apps as a Service Preparing for Avalon

Kevin Strohmeyer @kstroh Director, Product Marketing – Desktop and Apps Group

17 October 2012

Joe Vaccaro @joevaccaro Director, Product Management – Desktop and Apps Group

© 2012 Citrix | #CitrixSynergy

Tweet about this session with #SYN107 #CitrixSynergy

2


• Why would I want to be a cloud operator?

• How does this change the way I operate today?

• How does IT services change?

• What does this do for my business?

• What can I do to prepare?

Agenda

3


Why would I want to be a Cloud Operator?


IT in a free-market economy

5

Reason #1 - The Datacenter is Evolving

Today

Future

Tradi&onal Virtual Cloud Tradi&onal Virtual Cloud


Reason #2 – Scale = Increased Challenges

7

“Every day through 2011, AWS

added the same amount of server

processing capacity, on average,

that it took to run the Amazon

online retailing operation in 2000,

when it was a $2.76bn company.”

Prickett-Morgan. “AWS Cloud Double Fluffs in 2011.”

The Register, 6 Jan 2012.


4 Key Words Separation Automation Orchestration Self-Service

8


How does this apply to Desktops and Apps?

9


Points of management

10 Physical PC Virtual Cloud

Physical Infrastructure

Objects

Virtual Infrastructure Mgmt.

VM VM App File VM

Virtual Desktop/App Mgmt.

Services

Virtual Infrastructure Mgmt.

VM VM App File VM

Virtual Desktop/App Mgmt.

Services Management

Services

Desktop = device

Corporate PC

Image & deploy

Limited access

Fixed costs

Desktop = service

Any type of device

Self-‐service experience

Dynamic access

Usage-‐based costs

Desktop and App Transformation

Device Centric People Centric


What are the concepts of Desktops and Apps as a Service?

Avalon Service Delivery Platform Delivering Apps, Desktops, and Data as a Service

Cloud Infrastructure

Desktop/App Delivery

Orchestration Engine

Self Service Workflows to design and create services and advertise offerings to tenants to consume as plans

Orchestrate and automate the service creation, configuration, and maintenance

Deliver services across any FlexCast model and product

Consume infrastructure service offerings from private/public cloud as well as traditional virtual resources

CloudPortal Partner Self-Service Consoles

FlexCast Orchestration Technology

XenDesktop, XenApp, VIAB

CloudStack, AWS, Microsoft, traditional hypervisors

Flexible Models

Image Management

Citrix Infrastructure

Physical Infrastructure Helpdesk

Tenant

Client Device

Service Provider and/or Central IT

Tenant & Department Service Provider and/or Central IT

Tenant Service Provider

DaaS

DIaaS

IaaS

User Identity


Automa/on Delega/on User Account Management

Single, self-‐service interface for provisioning apps, desktops and services from the cloud

Exchange, SharePoint, OCS/Lync,

Dynamics CRM

Business Produc/vity Applica/ons

XenApp XenDesktop

RDS

Windows Applica/ons

AD Sync Hyper-‐V

IIS SQL Server

Infrastructure

AppSense RES

Sepago Backup Agent

SDK APIs

Self-Service with CloudPortal

FlexCast Orchestration: Goals

16

Simplify configuration (automate ref arch, discover info, intuitive task-based interface) Support cloud-scale administration (low admin:user ratios, multiple product instances)

Enable multi-tenancy (manage tenants, isolation requirements)

Reduce cost of managing Cloud hosted apps and desktops

FlexCast Orchestration

•  Multi-Tenant Isolation •  Tenant to farm affinity •  User to app subscription

•  Cloud Scale Administration •  Multi-Farm management for apps and

desktops

•  Application and Lifecycle Mgmt •  Workload versioning •  Phased rollout of images

•  Simplified Administration •  Service Provider customized app and

desktop publishing


Administration – The Legacy Way

18

Windows Servers

XenApp/XenDesktop

StoreFront/Web Interface


Windows Servers

Orchestra&on Engine

Conn

ector A

gents Config

Database

Access Control

Mul&-‐tenancy

Administration – With Orchestration

App Studio (HTML5)

XenApp/XenDesktop

StoreFront/Web Interface

CloudPlatform is the Platform for (not just) IaaS

Open Source Xen Hypervisor

Amazon Proprietary Orchestra&on SoZware

EC2 API

Amazon eCommerce Pla\orm

Networking Storage Servers

XenServer

CloudStack Orchestra&on SoZware

CloudPortal

Cloud APIs

ESX Hyper-‐V KVM OVM

INFRA-‐ STRUCTURE

DEV & TEST

DISASTER RECOVERY

BYO PLATFORM

APPS & DESKTOPS

YOUR SERVICE

MOBILE APPS

NetScaler

NetScaler


How does this change the way I operate today?

© 2012 Citrix | Confidential – Do Not Distribute

Any Cloud

XD .next

XA .next

XD .next

CloudPla\orm

Cloud-‐style Service Orchestra&on

XenDesktop XenApp |NEXT XD

v5+

XD v5+

XA v6+

Compute Storage Network Compute

Service Lifecycle for the Cloud Era Building clouds & delivering services requires new roles.

• Symbiotic lifecycle

• Continuous feedback loops enable:

○  Confidence in IT investments

○  Measures success and opportunities

○  Empower users (subscribers) to choose

the tools they need to be productive

Service Designer

Infrastructure Provider

Tenant

Service Operator

Browse

Subscribe Use

Service Lifecycle for the Cloud Era People are no longer users, they they have choices. It’s a self-service world.

Focus on: •  Your users become subscribers •  You “compete” for their business •  You provide customer care to

optimize satisfaction and repeat business

Avalon Delivers:

•  Enterprise App Store with CloudGateway

•  Universal Access with Receiver

Service Designer


Tenant

Service Operator

Browse

Subscribe Use

Service Lifecycle for the Cloud Era Architects are designers. Defining services for desktops and apps.

Focus on: •  Architects don’t roll out projects, they

design services

•  Focus less on “how” and more on “what”

•  Focus on subscriber value Avalon Delivers: •  Enhanced Studio workflows in

Excalibur •  Integrated configuration of profiles

and StoreFront services

Service Designer


Tenant

Service Operator

Browse

Subscribe Use

Service Lifecycle for the Cloud Era Building Infrastructure and providing choice of where to run the service

Focus on: •  Infrastructure operations

•  Performance

•  Utilization

•  Service Level Agreements

Avalon Delivers:

•  Consume infrastructure offerings through CloudPlatform, AWS, Microsoft

Service Designer


Tenant

Service Operator

Browse

Subscribe Use

Service Lifecycle for the Cloud Era Tenants know their users best. Provide capabilities to subscribe to any service.

Focus on: • Understanding business requirements

• Balancing business and user requirements

• Direct consumers of the Service Designers

Avalon Delivers: • Self-service provisioning through

CloudPortal

• Automated orchestration of Flexcast

Service Designer


Tenant

Service Operator

Browse

Subscribe Use

Service Lifecycle for the Cloud Era Operate an “Always On” service.

Focus on: •  Customer care •  Service Health •  Capacity Planning •  Chargeback

Avalon Delivers: • Director – Advanced Analytics w/ HDX Edgesight

• Billing/Chargeback through CloudPortal

Service Designer


Tenant

Service Operator

Browse

Subscribe Use


What can I do to prepare?


Subscriptions, Profile Management and Redirection

Folder Redirection and ShareFile

App Virtualization, Hosting, Personal vDisk isolation and configuration management

Single Image Management Local or Central Execution

Virtual Infrastructure / Cloud

admin user

Client hardware

On-demand assembly

and delivery

Preferences

Apps

Desktop OS

Data


What can I do today?

31

1.  Start with a desktop or app virtualization project

2.  Use FlexCast to deliver the right user experience

3.  Migrate to XenApp 6.5 and XenDesktop 5.6

4.  Deploy the Excalibur Tech Preview


Before you leave… • Conference surveys are available online at www.citrixsynergy.com starting Thursday, 18 October ○  Provide your feedback and pick up a complimentary gift at the registration desk

• Download presentations starting Monday, 29 October, from your My Organiser tool located in your My Account

32

get ready to deliver windows desktops and apps like a cloud provider with project avalon

Technology

virtual desktopapp

virtual infrastructure

infrastructure

windows servers

cloud operator

storefrontweb

service operator

service designer