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Digital Marketing helps in Increasing the Visibility of the Brand

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ContentMarketing

SEO

Website

SEM SMOYou tube

Marketing

Email Marketing

SMM

BrandingDisplay Banner

Ads

AffiliateMarketing

Digital Marketing Platforms


Search engine optimization : Is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.

What is SEO ( Search Engine Optimization) ?

Search Engine Optimization



Search engine optimization : Is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.

What is SEO ( Search Engine Optimization) ?

Search engine Optimization helps an Organization to increase visibility of the website or Search Result in all the Search Engines like (Google, Bing, Yahoo, Alexa etc)

Why is SEO Needed ?

SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.

What are SEO Keywords?

A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.

Importance of Keywords ?



What is a Paid Result in SEO ?Paid result is always referred to Paying the Search Engine a suggest amount on daily, Weekly or Monthly bases or it could also be a Budget Oriented for Daily, Weekly or Monthly bases. These paid Campaigns leads the website to be listed on the first page of the search engine.

Paid Result is also Referred to SEM i.e Search Engine Marketing

What is a Organic or Natural search result in SEO ?Organic result or Natural search result is always referred to have free result which means the search engine is able to recognize the relevant content with the help of keywords that has-been listed on the website’s content which allows the search engine to rank the website accordingly.


What is SEO (Search engine optimization) and How it will help in my business?

Search engine optimization or SEO refers to the process of improving the position that your website appears at in the "organic" search results returned by sites such as Google.

As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business.


Example

Let’s use one example here: “If YOU ARE a dentist with an office in Whitefield, and you are looking for new patients, you want your site to come up first in the search results. So you as a dentist would benefit from a well-optimized website and probably need the services of a good SEO expert to help you out. After all, you’re a dentist – not an Internet Marketing expert. It’s usually best to hire experts to complete the job.


And that’s where Internet Marketing comes into play. Google’s main job in life is to provide the very best matching websites and mobile sites to its users. An SEO expert’s job is to make your website pages look like the very best information that Google is able to find.

Many website designers make beautiful websites – but do not have a clue about SEO. It’s not good enough to have a beautiful website if nobody can find it! In fact, good SEO is MORE important than a pretty website. If you are not found, it’s like you don’t exist. Your competition gets the business, even if you are a better business person than they are.

The thing is, unless you are on the FIRST PAGE of the search results when people search for “Whitefield Dentist”, then its unlikely the potential client would find you – ever. And the higher you show up in the search results on that first page, the more likely they are to notice you. So it’s vitally important that you are high on the first page of the search results, or some competitor who is there will get all of your business.

Example


Steps Towards SEOSelect

KeywordBaseline Ranking

Optimize all

rankings

Submit to search

engines

Wait for Indexing

Compare ranking

Identifying High and Low ranking

Optimize on Low ranking

Submit to search

Engines

Wait for Indexing

Compare Ranking

Optimize on Low

Ranking

SEO


Steps Towards SEO

Select Keyword keyword is very important to drive the traffic to the website

Baseline Ranking

Baseline Keyword Ranking helps to make changes to your site and watch it move up in search results and track your rank position.

Optimize all

rankingsChecking on all the Keyword rankings and Optimizing the same

Submit to search

engines

Submitting on search engines like “Google, YouTube, Alexa, Yahoo, Bing.”


Steps Towards SEO

Compare ranking Comparing Page rake with other competitors on daily bases

Identifying High and Low ranking

Identifying High and low competitive Ranking Keywords

Optimize on Low ranking

Identifying and Optimizing Low competitive Ranking Keywords

Wait for Indexing Waiting for Google to Go through the Page and index it accordingly


SEO Ranking Factors With On-Page Optimization

SEO

On-Page OptimizationContent (Quality, fresh,

keywords)

HTML (Titles, Descriptions, Use of headers)

Architecture (Crawl, Speed, URLS)

Violations (Hidden, Content, Keyword stuffing)


On-Page Optimization

16.66%

16.66%

16.66%

16.66%

16.66%

16.66%

Having the URLs arranged in a proper structure

Having the Right Content posted for each page

User friendly Content with Right set of Keywords

Right Size of pictures to be used

Right Font size to be used

It has to be Mobile friendly


SEO Ranking Factors With On-Page Optimization

SEO

Off-Page Optimization Links (Quality)

Social (Shares, Reputation)

Trust (Authority, History)

Personal (Location, Trust, History)


Types of Off-Page Optimization

20%

10%

16%

3%3%

15%

2%2%

15%

3%5%

2% 3% 1%

Contribution Social Book marking

Local listing

Classifieds

PPT Slide submission

PPT video submission

Articles

Directory submission

Forum posting

Guest Blog’s

PDF or Documentsubmission


Analyzing Out comes On Web Page

Web

Pag

e A

naly

zing

Web Page Analyzing

New Sessions Rates(%) Page sessions

Average Session duration

No. Session per User New users Hits

Country

Exit rates(%)

Page views

Bounce Rate


SMM (Social Media Marketing)

Article authoring, optimization and submission

We help your business navigate the intricacies of social media to develop an informed approach best suited to meet your business objectives.

Social media marketing strategic planning

Social media network profile setup, configuration and optimization

Corporate blog setup, integration into existing web site and training Micro-blogging setup and training Video optimization and submission


Social Media Services

Facebook Fan Page marketing Band Promotion or Company Pinterest Marketing LinkedIn marketing services YouTube, Video Marketing Services Twitter Marketing Local Business Marketing Blog Marketing Google Plus, Google+ Business Page Marketing


If you have a website on the internet, and you are looking to expand your presence in the search engines, you will want to consider using an Internet Marketing strategy.Internet Marketing and SEO strategies are the only form of marketing that puts your business, product or service in front of your targeted market and prospective customers who are actively seeking exactly what your company offers. Brand Awareness and increase visibility is important as 8 out of 10 people using the internet to find a product or service eventually does business online.

Studies had shown that “Search engines like Google and Yahoo are now influencing up to 88% of business purchase decisions. Further, over 80% of internet users are typing search phrases into search engines, and they will either find you, or your competitor.”

Get your Website working for you and get back your ROI. Your website and Web Marketing applying SEO Optimization strategies works for you 24/7 365 days a years vs traditional ads on the Radio, Newspaper, Tv and Billboards are time sensitive.Businesses are switching from printed media to e-media advertising, it has been noted in that all businesses will be leaving print media and switching directly to Web marketing and SEO strategies.

Why we need Digital Marketing for our website?


Introduction On EJoy

Greetings Get your customized Websites and Digital Marketing done at affordable price through certified Experts from EJoy.

As per today's technology having a website is very important for an Organization to reach the target Market Group's. Digital Marketing plays a vital role to put your website on the top which gives you a top class Brand Visibility and stability in today's Market. EJoy helps an organization through Digital Marketing in following ways:

1.Brand Visibility and Stability2.Easy and Quick methods of Analyzing the Market3.Easy and Quick methods of Analyzing compositors4.Quick way to increase Lead's5.Quick and Easy way to target desired Market group6. Makes it easy to understand, analyze the Consumer behavior.7. Easy to get good reviews through different social networking sites.8. Gives high Preference to Organic Search rather than Paid Search


Roles and responsibilities 1. SEO (Search Engine Optimization)2. Linkbuilding3. SMM(Social Media Marketing)4. SEM(Search Engine Marketing)5. YouTube Marketing6. App Development7. Website Analysis (Analyzing our clients website and sharing the reports of their website traffic on weekly basis) 8. Based on the reports EJoy will provide Market Strategies as per the rules of Search Engine Algorithms (Google,Yahoo,Bing etc) which is beneficial to our client's website and increase the Web Traffic.For more details contact us. Thank you for your time.

Roles and Responsibilities Carried Out by EJoy


Thank you
