Get Creative for

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Agenda

● Strategies for building your engagement plan

● Ideas & examples of creative giving day engagement

● Q & A

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Share: Go Mobile

● In 2018, the majority of nonprofit website traffic came from users on

mobile and tablet devices. Mobile accounted for 48% of all traffic,

tablets for 8%, and desktop users made up 44% of traffic

● 77% of donors who first donate from a mobile device make their

second donation from a mobile device

● 25% of online donations in 2018 were made via a mobile device

● In the last year, the percentage of smartphone owners making mobile

payments grew by 36%

● 51% of people who visit a nonprofit’s website do so on a mobile

device.

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Share: Email Marketing

● Email is still a great way to share information with your supporters

directly and immediately

● The majority of emails are opened on mobile devices

● Personalized emails increase click through rates by an average of

14%

○ Develop an email timeline leading up to #weGiveCatholic and

schedule in advance

○ Email provides a chance to include multiple calls to action

○ Always link to your #weGiveCatholic campaign page

○ Include ways to get involved

○ Use shareable graphics4

Share: Social Media

● 55% of people who engage with nonprofits on social media end up taking some sort

of action. Always include a clear CTA

● 29% of online donors say that social media is the communication tool that most

inspires them to give.

○ Create consistent shareable content (C.O.P.E.)

○ Include photos for increased engagement

○ Add the #weGiveCatholic logo to all of your promotional materials leading up to

the day

○ Swap out your social media banners with #weGiveCatholic graphics from the

toolkit

○ Use Hashtags to be a part of the conversation

○ Include the hashtag #weGiveCatholic to be featured on the #weGiveCatholic

tagboard 5

Share: Community Engagement

● Engage employers to be sponsors

○ Secure a match

○ Partner with them to host an event at their site

○ Leverage their network / reach

● Host an event

● Leverage Peer to Peer Fundraisers

● Table / participate at event already going on

● Put up the yard signs CCF has available (for free!)

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Creative Profile Examples from 2018

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Creative Storytelling

● Live your mission on #weGiveCatholic

○ Go live and share an

up close and personal

view of your cause

○ Host a volunteer

event so that your

supporters can give back or see the

great work you’re doing in action

during the big day

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Creative Storytelling

● Create a 24 Hour “Story Arc” that your supporters can follow throughout the day on Social Media

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Creative Storytelling

● Give supporters a reason to check back in and follow your progress during #weGiveCatholic

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Creative Storytelling

● Create a unique hashtag to promote your campaign for #weGiveCatholic that aligns with your goals

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Creative Challenges

● Plan a Social Media Challenge

leading up to the day to help

you engage supporters early

and capture more authentic

stories connected to your

cause

○ Use hashtags to collect

stories and ideas easily!12

Creative Challenges

● Use sponsorship dollars or other incentives to motivate giving for #weGiveCatholic!

○ Number of donors

○ Number of dollars

○ Time period

○ New donors

○ Social Engagement

■ Leverage the “I Gave” graphic

■ Include a CTA to share why they gave13

Creative Partnerships

● Local Businesses can help you

leverage their customer base

○ Promotions

○ Publicity

○ Social Media Boosting

○ Sponsor Match

○ Employee Match

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Creative Promotions

● Utilize Donation Receipts

○ Discounts at local bars

or restaurants

○ Access to the kickoff or

closing event

○ Provide incentive for

giving throughout your

community15

Creative Crowdfunding

● Recruit your P2P fundraisers

and motivate them to be more

successful and raise more for

your cause

○ Find incentives for your

top fundraisers

○ Spark friendly competition

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Creative Community

● Host an event!

○ Kickoff party

○ Success celebration

○ Partner with events

already happening

● Lawn signs & Posters

● Physical Promotions

● Yearly Collectibles17

Creative Videos

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Creative Videos

What’s awesome about this video?

● Clear goal● Clear call to action● Clear impact● Repeats key information (Date & URL)● Low cost, high impact

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Making it Happen

● Think about your goals

○ What will help you achieve them more

effectively?

● Think about your donors

○ What will interest and excite them?

● Think about your capacity

○ What will bring you the best return on

investment?20

Timing is Everything

● Start Now!

● Build up your assets and ambassadors so you’ll have

a deep resource of shareable content as you get

closer to the giving day

● Give your supporters the opportunity to engage

○ Always including calls to action!

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Questions?