get covered america - texas
DESCRIPTION
Presentation by Mario Castillo, Regional Organizing Lead in the Houston-Gulf Coast region for Enroll America, at the Sept. 30, 2013 83rd Texas Post-Legislative Conference hosted by One Voice Texas, United Way of Greater Houston and the Harris County Healthcare Alliance.TRANSCRIPT
Get Covered America - Texas
Mario Castillo, MPHRegional Organizing Lead- Houston/Gulf Coast
9/30/13
Agenda
I. Who we are II. Operation designIII. LocaleIV. IntelligenceV. Outreach approach
Who we are
What is the Get Covered America Campaign?
GCA is a special project of Enroll America, a nonpartisan nonprofit. We are dedicated to
maximizing the number of uninsured Americans who enroll in health coverage made available by the Affordable Care Act.
Education & Outreach is a big focus
6
51%
Lack of awareness provides opportunity for education with effective messaging
Source: Kaiser Health Tracking Poll: September 2013
Of Americans say they don’t have enough information about the law to understand how it will impact their families
Consumers want to know their options
7Source: Enroll America, November 2012
69%16%
12%
Operation Design
Get Covered America Campaign Structure
Get Covered America
Campaign
Data and
Analytics
Field Outreac
h
Message
Digital
Grassroots Structure
Volunteers
Team Members
Team Leaders
Staff
Organizer roles• Hold 1:1 meetings with stakeholders, etc. • Collaborate with elected officials, non-profits, and community organizations•Organize presentations and training sessions• Train volunteers and fellows for consumer outreach•Manage events and presentations organized by fellows and volunteers
Volunteer/Fellow roles Data entry Run canvasses Run phone banks Staffing events Recruitment Organize house parties
Locale
We are where the uninsured are
14
Uninsured by State
<230K 230K - 600K
600K - 1.1M
1.1M+
Number of Uninsured
CA
TX
FLNY
ILGA
NCOHPANJ
MIAZ
VA
Rest of the U.S.
67% of uninsured live in 13 states
Source: Census Bureau, Current Population Survey, March 2011 and 2012
Uninsured in Texas
15
Age:Gender:
Ethnicity:Income(as % of Federal Poverty Level):
Male54%
Female
46%
<13853%
%
139-40039%
19-25
18%
%
<1814%
%
26-34
18%
%
35-54
37%
55-64
13%
400+8%
White45%Latino
32%
Af-Am15%
Other
8%
Source: Enroll America, 2013
Houston break down
• Zip codes: Boundaries are drawn along zip code lines
• Target density: Each turf is equally weighted by consumer targets
Intelligence
Data Data Data: Building our list
BASEFILE
FIELD COLLECTED DATA
www.GetCoveredData.com
PARTNER ORGANIZATION
DATA
Data Data Data: Targeting
GCD Tour – Data Entry
Available Tools:• Enter data
collected in the field using• Quick Mark• Script View• Grid View• Form View
Outreach approach
Comprehensive Outreach approach Community partnerships
◦ Existing community organizations Grassroots campaigns
◦ Consumer outreach with enrollment component Phone banks Block walking Tabling Faith-based outreach Presentations to groups and organizations
Making connections Collaborative outreach with educators and
navigators Use of Harris Health Alliance’s master
calendar to notify consumers Directing navigators to identified areas of
need
Challenges Building volunteer base
◦ Recruiting team leaders Lack of community based staging locations Rogue organizations
Thank you!
www.getcoveredamerica.org