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GET ItalyMatteo Del Corno President and CEO

“How to be successfulin the ITalian market”

Matteo del CornoPresident and CEO

www.getitaly.net ©getITaly 20010

Like any other country - to ensure appropriate penetration - major investments are usually required:

www.getitaly.net

The Italian Market Opportunity

Country & Channel managementSales and Pre Sales professionalsChannel developmentManagement and trainingBureaucracy and strict labour lawsLocation and Premises

Italy represents a major growth opportunity for EVERY technology company

©getITaly 20010

Our offer: YOUR person in Italy!

You’ll be 100% present in the Italian market with a fully-dedicated in-country manager:

REPORTING into you like any other employee of your company

PUSHING exclusively for your SALES

exclusively and totally dedicated to YOUR products

building-up YOUR revenues only.

The money you invested in the country is ALL invested in pure revenues, and you have the TOTAL control on it.

• … NOT a distributor, but a “virtual-real” branch!• … avoiding ALL the connected problems and issues

The ITalian Market Opportunity

Our primary prospect profilesTechnology companies that recognize market potential in the

territory, therefore need to ramp up sales quickly with an experienced and local sales team

Companies with a limited presence in Italy (either direct, distributed or represented), wishing to further expand or strengthen their presence, brand perception and sales capabilities in the territory

Companies wishing to introduce new products, services, technologies, without having to build up an infrastructure to support this

Companies wishing to outsource non-core competencies (such as training, implementation and support)



What we namely do: professional business outsourcingA complete, professional and experienced team to ensure your presence in Italy

Business development, planning, sales, marketing and customer supportWe create/complement/improve what you have, or we can do it all

A professional services model, that lets youTotally control your costInvest at your own paceFocus on your core competenciesCope with heavy bureaucracy and strong employment lawsOffload what you don't want to invest in

getITaly allows you toEase your first steps in ItalyGrow and develop your local businessSustain and support your existing italian customer base



getITaly is a business partnership services company that facilitates your entry in the ITalian market,

simplifying and speeding-up the entire start-up process

Extensive experience in services outsourcing in ItalyTrack record in services, sales and marketing of high-tech (CheckPoint, IBM,

Motorola, Optenet, Oracle, Sun Microsystems, Wyse, ...)Seasoned core team experienced in supporting international high-tech

organizationsLarge team of experienced business professionals and technical resources like

Sales and marketing executives, with profound local market knowledgeHigh-level program managers to cover

Project managementPre sales engineeringPlanning and implementation

Based in Northern Italy, a few km from Malpensa Airport, the main hub to and from Italy




Operational advantages: numbers, numbers!Example: an IT software co. with av. revenues in Italy of 500.000 Euro

Traditional distribution model

COSTS

Sales/distribution (= 40% on the price list) 200.000 €

NO dedicated local people

Annual marketing support 50.000 €for basic services like

• Vendor pricelist published in the distributor website

• Newsletter to WARs• Training room (but fee-based courses)

getITaly innovative solution(Outsourced sales approach)

COSTS

Managed/distribution (= 25% on the price list) 125.000€

Dedicated person/acting Country Manager45.000€ +10% commissions

Uncountable plus & benefits includingDirect prospecting and development of partners/clientsForecast/pipeline management, control and reporting Direct delivery of sales & technical training courses“Real” presence & facility (dedicated office location, telephone line, business card, demo management,...)Local marketing communication and brand perception generated by a direct presence as a perfect flywheel effect

Bottom line: a 9-24 month Sales Rep project is significantly more effective, faster, and less expensive than opening up your local sub!

getITaly's added value

One stop-shopping model. Wide-range offering that complement whatever structure you have - or want to have - in place

Single interface for ALL servicesSelected range of clients

We breakdown cultural barriersEuropean heritageAmerican business methodsInternational mindsetMulti-lingual, multi-cultural, multy-technology



Which Problems Do We Solve?




www.getitaly.net

Client portfolio

©getITaly 20010

WYSE Technology LtdWyse Technology is the global leader in thin computing and client virtualization.

getITaly:outsourced the entire country business and operations, the country manager function and technical managergrew the operations from 800k to over 2M in two years, closing one of the company's largest accounts (Generali Assicurazioni) selected, identified and opened the second local distributor & certified 15 VARsaccounting of very large end users, closed one of the company's largest accounts (Generali Assicurazioni) creation of trusted partnership with Software Vendor such as VMware e Citrix Implementation of local sales and technical training at our local premises demo room and units management Implemented marketing and communications activities to support brand perception and sales efforts.

Case Studies: Wyse Technologies Ttd.


iPass LtdiPass is a long-time leader in providing mobility services.

getITaly:- Outsourced the entire country business and operations, the country manager function- Managed the strategic business relationship with Sparkle (Telecom Italia) - Organised and set up their participation at SMAU 2009 - Accounting of very large end users - Demo units & room management - Implementation of local sales and technical training at our local premises- Implemented marketing and communications activities to support brand perception and sales efforts.

Case Studies: iPass Ltd.


Jetro Platforms Ltd.

Jetro Platforms Ltd. is an enterprise software developer specializing in best of breed server-based computing solutions for application management

getITaly:outsourced the entire country business and operations, the country manager function selected, identified and opened the local distributor & certified VARs and SI accounting of very large end users and SME Implementation of local sales training at our local premises demo room and units management Implemented marketing and communications activities to support brand perception and sales efforts

Case Studies: Jetro Platforms Ltd.


VaronisLTDVaronis does data governance solutions giving organizations total visibility and control over their data

getITaly:outsourced the entire country business and operations, the country manager function selected, identified and opened certified VARs and SI accounting of very large end users Implementation of local sales and technical training at our local premises demo room and units management Implemented marketing and communications activities to support brand perception and sales efforts.

Case Studies: Varonis Ltd.


InContinuum

InContinuum is an innovative provider of cloud computing software that controls and automates your virtualized managed services and associated SLAs

getITaly:outsourced the entire country business and operations, the country manager function selected, identified and opened the local distributor & certified VARs and SI accounting of very large end users and Service Providers creation of trusted partnership with Software Vendor such as VMware e Citrix Implementation of local sales and technical training at our local premises demo room and units management Implemented marketing and communications activities to support brand perception and sales efforts.

Case Studies: InContinuum Ltd.


Crescendo Networks

Crescendo Networks is the recognized performance leader in accelerating and optimizing application delivery for Web properties and private/public cloud

getITaly:outsourced the entire country business and operations, the country manager function selected, identified and certified VARsaccounting of end users, web application providers and Service Providers creation of trusted partnership with Hardware Vendor such as Imperva and Riverbed Implementation of local sales and technical training at our local premises demo room and units management Implemented marketing and communications activities to support brand perception and sales efforts.

Case Studies: Crescendo Ltd.


getITaly's benefits: avoid ALL bureaucratic costs and complexity!

NO trade-unions, insurance or unemployment benefit costs

NO legal costs or hidden charges

A “NO-budgetary-surprise”, negotiated and contractually stipulated fee

Assistance - or full management - of all aspects related to local

authorizations and legal requirements, for and on behalf of our clients



getITaly’s benefits: sales management services

20 partners at your disposal with an extensive experience, and more than 60 years of sales management positions in premier companies like Oracle, Sun Microsystems, Netscape, CheckPoint, Compaq, SAS, HP, Dell, Wyse

More than 10 high-tech multinational brands, already successfully operating in Italy, like Optenet, Wyse Technology, iPass

Introduction to the first 1000 Italian companies

Direct meetings with the best distributors, retailers, Italian system integrators and top customers

Outlined databases of all the Italian companies and customers for massive DM campaigns



… as well as to the entire Italian channels world!


www.getitaly.net

DistributorsItWay

MagirusReady

Dot ForceSthroldBludis

EsprinetIngram Micro

Exclusive NetworkEDS Lan

Tech DataTecnocael

IntegratorsIBMHPAccentureReplySeven OneBusiness eGFILutechElmecOpera 21FilippettiTelecom & Capital

©getITaly 20010

getITaly’s benefits: staffing & services


www.getitaly.net

In case you need specific operational support, our shared or dedicated resources can be engaged to

handle secretarial activitiesmanage generic sales operationspre-post sales actionsmarketing

Flexibility over timeto adjust the number of resources engaged, to allow consistent growth of the operations

Continuityshould any of the appointed resources decides to leave, an immediate replacement is guaranteed

©getITaly 20010

getITaly’s benefits:location & premises

You can use getITaly’s office locations or rent/lease your own premises

At our site, you can choose from basic shared-desk facilities to fullydedicated office space



getITaly’s benefits:additional services

You can pick and choose additionaloptional services:

toll free numberTelemarketingdirect marketingpartner marketingCRM…



Management Team


www.getitaly.net

Matteo del Corno, CEO

Co founder of getITaly, Matteo has a long career in sales in the high technology industry, spent primarily in Italy working for IT multinationals, among which Compaq and Sun Microsystems. In the last ten years, he’s been serving as Country Manager in Italy for different start-up companies such as Access Graphics, Netscape Communication and Check Point Software Technologies.

Mariacarla Millone, VP Operations

MariaCarla is in charge of the planning and coordination of all the operational aspects activities of getITaly, including finance and administration.Her carrer started at Gruppo Millone, and progressed serving as Operations Director in the high technology field for companies such as Sun Microsystems, Oracle Corporation, Compaq and HP.

©getITaly 20010

Management Team


www.getitaly.net

Mauro Cicognini, CTO

Mauro is responsible for the management of all the technical aspects, i.e. products selections activities and technical people coordination. Almost 15 years of experience in Information Technology and Telecommunications.Significant expertise in project management ,complex sales and operationsRecognized as a high achiever in business development.Member of the Board for Clusit - the Italian Association for Information Security. Computer and Information security expert with focus on Identity and Access Management. Active on business consulting, business development, sales and marketingStrong expertise on Italian ICT law and international standardsEducation:Massachusetts Institute of Technology - Sloan School of Management

Politecnico di MilanoHe has been the CTO for local and International companies such as

Honeywell and Bull.

©getITaly 20010

GET ItalyMatteo Del Corno President and CEO

getITaly srlHeadquarters

Via Papa Giovanni XXIII, 421020 Brebbia (VA)

Italy

Ph. +39.0332 1851 340

Fax +9.0332-1851316

[email protected]

CEO and Chief Strategist

Matteo del Cornoph +39 340 3939908

[email protected]

You can also find our group onLinkedin by typing “GetITaly”Under the “Search groups” box

www.getitaly.net©getITaly 20010

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