get china ready with alibaba(4) (1)(1) - summary version · source: ~alibaba *ministry of culture...
TRANSCRIPT
May 2020
Get “China-Ready” withAlibaba
Presentation SummaryJune 2020
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This is a summary version of the presentation by Alibaba Group at the “China-Ready” webinar organized by Singapore Tourism Board.
The full presentation is available to industry audience upon request.
Please contact
Ms Angela Wang at [email protected]
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CONTENT
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Travel Trend Responding to Covid-19
Snapshot of Tourism Industry Products and Solutions
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01 .
Travel TrendResponding to Covid-19
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Source: ~Alibaba *Ministry of Culture and Tourism of PRC
Confidence regains more rapidly than expected.
Spending recovered even faster by 69%and 45% in May and April. *
In reality, travel in May saw 47%recovery vs last year, up from 39% in April.
Back in March, only 23%of consumers planned to travel within 3 month after lock-down.
Chinese Consumers are Eager to Travel
32%
28%
19%
12%
8%
Will not be traveling immediately
Undecided
Going ahead with original travel plans
Reducing travel plans
Increasing travel plans
Post-pandemic desire to travel
25%
31%
17%
6%
1%
20%
Within 1-month post …
Within 2-3 months post-…
Within 4-6 months post-…
Within 7-12 months post …
At least 1 year post-…
Undecided
Expected timeframe for first post-pandemic travel
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97%
2.6%
2019 ChinaTotal Trips (Million)
Domestic Travel Outbound Travel
Chinese Consumers are Eager to Travel
Overseas Destinations Become More Popular In General, Except SEA
But South East Asia has become less attractive. It used to be number 1.
35% of users say they will prefer overseas destination post recovery, while actual 2019 total outboundtravel contribution is only 2.6%.
Source: China Tourism Academy, Fliggy User Survey
52% 35%
13%
Post-pandemic travel destination preference
Domestic destinations Overseas destinations
Undecided
Overseas travel destination preference
L-R: Japan, Europe, Southeast Asia, America, Thailand, South Korea, Hong Kong Macau Taiwan, ANZ (Australia, New Zealand)
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MeiCai mini program*One Week800K New Users*
Milk Tea mini program*One Day1.1 Million Cups*
Expect seeing a lot more
Going digital is no longer a choice, but a must.
The demand for digital solutions expands beyond payment now to include discovery, purchase and service.
*Source: Alipay mini program
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Social Distancing is Engrained In Travel Choices
Shopping is no longer the most preferred activity during travel.
Self-guided and self-drive tours are preferred.
Outdoor attractions are most preferred, physical shopping falls to the bottom. Food and family trips are of high interest.
Source: Mckinsey
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02 .
Snapshot of Tourism Industry Products and Solutions by Alibaba
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AI Touchpoint
Go Digital with AlibabaPost Covid-19: Going digital is the most important strategy to get “China Ready”
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ATTRACTION
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HOTEL
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TOURISM
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√ (Phase 1)
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F&B
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RETAIL
Next-gen ID
IOT + SAAS
Alibaba HotelSolutions
Passion Made Possible Program
Omni-ChanneleCommerce Suite
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Contact us
Key Contacts:Ant GroupAngela Wang – Email: [email protected] Lin - Email: [email protected] Hao – Email: [email protected]
Key Contacts:Alibaba GroupClaudine Ang – Email: [email protected] Yang – Email: [email protected]
Key Contacts:Alipay: Angela Wang – Email: [email protected]
Alibaba Cloud: Claudine Ang– Email: [email protected]
To make it easy to do business anywhere.