get a 75% increase in ctr using a dynamic countdown timer in adwords
DESCRIPTION
I show you how I boosted my click through rates in Google by 75% using the countdown timer and ad parameters, a little known but awesome feature built into adwords.TRANSCRIPT
![Page 1: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/1.jpg)
How I Achieved a 75% Boost in CTR (Click Through Rate) In Adwords - Using A Little Known Feature…
By: David Melamed
![Page 2: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/2.jpg)
We’ve All Seen The Crazy Ebay Ads Gone Wild...
![Page 3: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/3.jpg)
Those are Dynamic Keyword Insertion ads…
I Didn’t Use Those...
![Page 4: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/4.jpg)
I Built a Countdown Timer in My PPC Ads...
![Page 5: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/5.jpg)
Every Hour This Ad Changes How Much Time is Left...
![Page 6: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/6.jpg)
It Boosted My CTR by 75%...
![Page 7: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/7.jpg)
I Used Dynamic Ad Parameters and the Ad Parameterizer Adwords Script.
Sounds Fancy, I know...
![Page 8: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/8.jpg)
Adwords Scripts Let You Use JavaScript To Programmatically Change Your Adwords Account.
![Page 9: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/9.jpg)
Don’t Worry, I Don’t Know How To Write Code Either…
Google Actually Wrote The Code For Me...
![Page 10: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/10.jpg)
All I had To Do Was Copy & Paste Some Code….
![Page 11: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/11.jpg)
...and Write an Ad with Parameters in It...
![Page 12: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/12.jpg)
You can pretty much modify your ad with any parameters...
1. Items Left in Stock2. Sale Price3. Weather Outside4. Anything You can Think Of
![Page 13: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/13.jpg)
If You Are Running a Conference, You Can Run an Ad Like This…
![Page 14: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/14.jpg)
If You Sell Ice Cream You Can Run an Ad Like This…
![Page 15: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/15.jpg)
If You Sell Concert Tickets, You Can Run an Ad Like This …
![Page 16: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/16.jpg)
All These Ads Can Be Updated Dynamically From a Spreadsheet or API …
![Page 17: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/17.jpg)
Here is Where You’ll Find Googles Prewritten Script For Ad Parameters …
https://developers.google.com/adwords/scripts/docs/solutions/parameterizer
![Page 18: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/18.jpg)
You Can Also Modify Your Bids Based on Factors Like The Weather Outside …
![Page 19: Get a 75% Increase in CTR Using a Dynamic Countdown Timer in Adwords](https://reader033.vdocuments.site/reader033/viewer/2022060122/559531581a28ab24458b4670/html5/thumbnails/19.jpg)
You Can Even Make Sure Your Landing Pages Don’t Go Down …