Gestalt Shapes and the Golden Ratio

Size Hierarchy :

visual size determines importance.

Size Hierarchy :

color changes the hierarchy.

Size Hierarchy :

visual size determines importance.

Proximity :

forms that are close are perceived as one.

Proximity :

forms that are close are perceived as one.

Figure/ Ground :

content should stand out from the background.

Figure/ Ground :

content should stand out from the background.

Common Fate :

the eye will create a pattern if shapes are similar.

Common Fate :

the eye will create a pattern if shapes are similar.

Closure :

the eye will finish the shape.

Closure :

the eye will finish the shape.

Use Logical Organization :

location

alphabetical order

chronological

hierarchy (size, distance, length)

Drawing a Golden Rectangle :

draw a square.

Drawing a Golden Rectangle :

divide the square in half.

Drawing a Golden Rectangle :

draw a line from the top center to the bottom right

Drawing a Golden Rectangle :

copy the diagonal and draw a line the same length along the bottom, starting at the center.

Drawing a Golden Rectangle :

draw a line parallel to the vertical sides of the square at the end of the new line.

Drawing a Golden Rectangle :

connect the top line.

Drawing a Golden Rectangle :

rotate the entire shape to create a vertical canvas.

Drawing a Golden Rectangle :

add guides to provide more focal points.

Drawing a Golden Rectangle :

add guides to provide more focal points.

Design Project Notebook Cover

1. select one of the configurations of the golden rectangle to use as a grid

2. design a notebook or portfolio cover for this class

3. include relevant information using a visual hierarchy{your name, class name and number, my name, meeting times, place}

4. add gestalt icons to direct the eye and create a focal point

Design Project Notebook Cover

1. select one of the configurations of the golden rectangle to use as a grid

2. design a notebook or portfolio cover for this class

3. include relevant information using a visual hierarchy{your name, class name and number, my name, meeting times, place}

4. add gestalt icons to direct the eye and create a focal point