gestalt, design & technology of the touch ebook
DESCRIPTION
What is an ebook? An interaction point of view. The evolution of the interaction mode of the book at the dawn of the first successful ebook, how to understand it and how to design for it. Lecture made at the University of PisaTRANSCRIPT
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Gestalt, Interaction & Tech of the touch ebookThe strange case of Dr. Ebook and Mr. Device
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What is a book?
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“
- Random House Dictionary / Dictionary.com
1. a written or printed work of fiction or nonfiction, usually on sheets of paper fastened or bound together within covers.2. a number of sheets of blank or ruled paper bound together for writing, recording business transactions, etc.3. a division of a literary work, especially one of the larger divisions.
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“
- Random House Dictionary / Dictionary.com
1. a written or printed work of fiction or nonfiction, usually on sheets of paper fastened or bound together within covers.2. a number of sheets of blank or ruled paper bound together for writing, recording business transactions, etc.3. a division of a literary work, especially one of the larger divisions.
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“
- Random House Dictionary / Dictionary.com
1. a written or printed work of fiction or nonfiction, usually on sheets of paper fastened or bound together within covers.2. a number of sheets of blank or ruled paper bound together for writing, recording business transactions, etc.3. a division of a literary work, especially one of the larger divisions.
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“
- Random House Dictionary / Dictionary.com
1. a written or printed work of fiction or nonfiction, usually on sheets of paper fastened or bound together within covers.2. a number of sheets of blank or ruled paper bound together for writing, recording business transactions, etc.3. a division of a literary work, especially one of the larger divisions.
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fuzzyfuzzyfuzzy
fuzzyfuzzy
The definition of book is already quite fuzzy
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Photobook
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Gamebook
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Popup books
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“
- Confucio
You cannot open a book without learning something.
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What is a book, really?
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An interaction view:
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We are conditioned by portion sizes: by default, we try to finish our food portion.Rolls B.J., Morris E.L., Roe L.S. (2002) “Portion size of food affects energy intake in normal-weight and overweight men and women”
1
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Closure: the mind’s tendency to see completeness of forms from an incomplete stimuli.Wertheimer M., Rock I., Palmer S. (early 20th century)Gestalt Psychology
2
Scott McCloud, Understanding Comics
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21 + Let’s think for a while of the book as a cognitive object perceived as a single item that satisfies a promise through reading.
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Ok, but… what about content?
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a
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Storytelling
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...or just a guide.
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Two basic narration interaction modes:
Attitude +
Knowledge
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Sequential
experiential / educative
PASSIVE
“Tell me something”
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Associative
inquisitive / creative
ACTIVE
“Let me choose”
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The new coming of the ebook
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Why didn’t ebooks really work before
Kindle?
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Hitchhiker’s Guideto the Galaxy
“A screen, about three inches by four, lit up […] a large red button at the bottom of the screen and words began to undulate across it. At the same time, the book began to speak”
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Star Trek’sPADD
“Consisting of a large touchscreen display and minimalistic manual interface or control panel (generally only one or two buttons), the typical PADD is used for a variety of functions.”
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“
- Groucho Marx
I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.
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book =
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content +
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physical support!
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ebook‣screen resolution
‣reflection & illumination
‣weight
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Kindle’s interaction paradigmis simple
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previous page next page
open/close
read
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(additional complexity)
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turn page
open/close
read
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...or is it?
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Don’t forget: habit shapes behaviours
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The reading paradigm
(“western languages”)left-right
top-bottom
gestalt
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The touch age
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Touch devices introduced a new
interaction paradigm
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Skeuomorphism
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Let’s look around...
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BBC
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The Economist
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Financial Times
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The New Yorker
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Time
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Interview
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Type Specimen
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book/turn + web/scroll
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don’t forget closure!
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The book that isn’t a book
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FlipboardSocial Magazine
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ZiteSocial Magazine
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PulseSocial Magazine
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Formats
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mobi azw‣ PalmDOC
‣ “HTML”
‣ Amazon DRM
2000 2007
‣ PalmDOC
‣ “HTML”
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2.0 3.0‣ HTML5
‣ CSS3
‣ May optionally support scripting
2007 2011?
‣ XHTML1.1
‣ CSS2
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“This specification does not mandate specific rendering behavior” (2.0)
“Reading Systems with a CSS Viewport should support all CSS constructs
included” (3.0)
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5.0 Candidate‣ Video
‣ Audio
‣ Animations
‣ Visual effects
‣ Semantics
4.01
1999
‣ The web as we know it.
2012 2022
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“User agents are expected to support CSS” (5)
“The term expected in this section has the same conformance implications as the RFC2119-
defined term must” (5)
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Yes or No isn’t enough!
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Baker
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Francesc TrovarSpain
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Davide TarasconiItaly
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Benjamin LawHong Kong
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Timbuktu TeamItaly
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Florian FrankeGermany
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‣WebKit engine
‣html5 (multimedia)
‣minimal admin debris
‣opensource (commercial use)
‣book:// identifier protocol
‣Hpub simple packaging
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WebKit
‣ Everything you can do on the web.
‣ Safari, Chrome, Android, iOS, Blackberry, WebOS.
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HTML5 &Hpub
‣ Nothing new, nothing different, no new knowledge.
‣ Just ZIP it.
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No admin debris
‣ Minimal UI.
‣ Everything is book.
‣ Everything is in control of the author.
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book://‣ Identify book.
‣ Locate & download.
‣ Update.
‣ Link between books.
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book://example.org/path/book/page.html#paragraph
BOOKPUBLISHERPROTOCOL PAGE PARAGRAPH
URI = Uniform Resource Identifier
Web-compatible “ISBN”
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How to use Baker
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1 2 3Design Package Publish
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1 2 3Design Package Publish
‣ Think
‣ Write
‣ Design
ACTIONS
‣ Paper
‣ Photoshop
‣ HTML editor
TOOLS
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1 2 3Design Package Publish
‣ Read Hpub format
‣ Organize files
ACTIONS
‣ ZipTOOLS
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1 2 3Design Package Publish
‣ Register
‣ Submit
‣ Wait
ACTIONS
‣ Mac
‣ Xcode
TOOLS
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“
- Pascal Klein
Typography is the art of creating and setting type with the purpose of honoring the text it sets.
Thanks to Matteo Balocco
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The overall user experience
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read
Most ebook devices
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read annotate
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buy read annotate
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find buy read annotate
Kindle + StoreiBook + Store
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find buy read annotate
discuss quote
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find buy read annotate
discuss quote
lendborrow
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find buy read annotate
discuss quote
lendborrow
PRIVATE
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find buy read annotate
discuss quote
lendborrow
SOCIAL
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find buy read annotate
discuss quote
lendborrow
Each one is a potential service / app
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Your own idea
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Minimum Viable Product
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TEST TEST TEST
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Teamwork.
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2 × 2 suggestions
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1. don’t assume an interaction paradigm2. gestalt (closure) is critical
for Designers
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1. don’t forget the whole user experience2. the book experience is social - in its own way
for Publishers for Authors
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“
- Bruno Munari
Complicare è facile,semplificare è difficile.Per complicare basta aggiungere,tutti sono capaci di complicare.Pochi sono capaci di semplificare.
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Davide ‘Folletto‘ Casaliintenseminimalism.com@[email protected]
Laurea Magistrale in Informatica UmanisticaUniversità di Pisa, 20 may 2011infouma.di.unipi.it