geraldine davis, sensis - national green brands forum, 17th june 2010, melbourne
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Geraldine Davis, Brand and CommunicTRANSCRIPT
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Geraldine Davys Group Manager, Brand and Marketing Communications
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Through the iconic White Pages® and Yellow Pages® directories, Sensis has been part of Australian communities for 130 years.
About Sensis.
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We believe how we do business is as important as what we do.
What does sustainability mean to Sensis?
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A proud history of sustainable practices.
1991 2010
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Why is sustainability integral to our
business?We’re committed to playing our part in combating climate change. And, we believe it makes good business sense and delivers long term value.
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Print Directories
For printed directories, the majority of the impacts (79%)
relate to the creation of the printed directories, with 78%
of those impacts relating to material and energy
associated with paper and cardboard.
Online Directories
For online directories, the majority of impacts (50%)
relate to Sensis employee impacts, 50% of those
relating to office energy use and further 20% to air
travel.
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There will always be people who say: you could be more – it’s not good enough.
You will be challenged.
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You cannot just jump on the ‘green’ bandwagon.
What we’ve learnt.
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We are still learning.
Continuing the journey.
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