TAMPA – ST. PETERSBURG, FL DMA

The Tampa-St. Petersburg Designated

Market Area hosts a population of

4,526,463 over 11 counties in the state of

Florida. White Non-Hispanics make up the

majority of the total population (68%),

however this segment has remained

relatively unchanged from 2000 to 2014.

Hispanics witnessed a growth rate of 127%

during the same period and account for 18%

of the total population.

Hispanics in the DMA are highly acculturated

as 75% rank in the HA1, HA2 and HA3

Hispanicity™ categories. In total, three-

quarters of the Hispanic population within

the DMA is of Mexican, Puerto Rican or

Cuban descent. Large Mexican communities

can be found throughout Hillsborough,

Pinellas, Polk and Manatee County largely

due to employment opportunities in

construction, agriculture, manufacturing and

transportation.

Residents of the Tampa area stand to gain a

lot if the United States’ relations with Cuba

continue to ease up. Hillsborough County’s

Schultz Ferry Park has been selected as the

future location of a ferry terminal since it has

the least environmental impacts of all the

sites considered for its development.

Residents of the Tampa/Hillsborough County

area have struggled with a public

transportation system that has failed to meet

the transportation needs of a rapidly growing

population, and ferries represent a potential

increase in revenue from tourism, less

congested roads and reliable mobility.

Members of the Hillsborough Commission

plan to offer ferry service from Schultz Ferry

Park by 2018.

Three of 2015’s Fortune 500 companies are

based in the Tampa Bay market ― they are

Tech Data, Jabil and Wellcare Health Plans.

In addition, the “Tampa Bay Times” is

Florida’s largest newspaper ― it reaches 1.4

million adults every week!

Population 2014 Ranking 2014 Population

Total 15 4,526,463

Hispanic 20 806,573

White non-Hispanic 13 3,019,473

Black non-Hispanic 21 481,689

Asian non-Hispanic 23 123,349

1990 2000 2014 2019

Hispanic Population 175,778 355,783 806,573 984,680

White Non-Hispanic 2,658,132 2,878,552 3,019,473 3,049,188

Black Non-Hispanic 271,638 345,386 481,689 522,223

Asian Non-Hispanic 27,822 56,611 123,349 153,266

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

Po

pu

lati

on

0%

50%

100%

150%

HispanicPopulation

White Non-Hispanic

Black Non-Hispanic

Asian Non-Hispanic

Annualized % Chg '00 v '14

TAMPA – ST. PETERSBURG, FL DMA

HISPANICITY

HA1: Americanizado

English dominant (nearly no Spanish)

Born in US; 3rd+ generation

Few Hispanic cultural practices

HA2: Nueva Latina

English preferred (some Spanish)

Born in U.S.; 2nd generation

Some Hispanic cultural practices; often “retro-acculturate”

HA3: Bi-cultural

Bi-Lingual (equal or nearly)

Immigrant as child or young adult

Many Hispanic cultural practices

HA4: Hispano

Spanish preferred (some English)

Immigrant as adult, in U.S. 10+ years

Pre-dominant Hispanic cultural practices

HA5: Latinoamericana

Spanish dominant (nearly no English)

Recent immigrant as adult (less than 10 years ago)

Primarily Hispanic cultural practices

Identify with home country more so than U.S.

18%

68%

11%

3%

Hispanic White non-Hispanic

Black non-Hispanic Asian non-Hispanic

The Hispanic population grew by 127% between

2000 and 2014. Hispanics now account for 18% of

the DMA’s total population.

HA1, 16%

HA2, 33%

HA3, 26%

HA4, 14%

HA5, 11%

HISPANICITYTM

34%

31%

11%

6%

10%

7%

Mexican

Puerto Rican

Cuban

Central American

South American

Other Hispanic

Nearly 50% of Hispanics in the

DMA are English dominant,

while 26% are bilingual.

TAMPA – ST. PETERSBURG, FL DMA

P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com

Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2014

The Designated Market Area (DMA) boundaries are defined by Nielsen.

Large Mexican communities can be found throughout the

DMA in Hillsborough, Pinellas, Polk and Manatee

counties.

TAMPA – ST. PETERSBURG, FL DMA

This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS) and the American

Marketscape DataStream™ Series 2014 and Consumer Spending Dynamix™ Series 2014.

For a FREE test drive of GIS, point your browser to: http://gis.geoscape.com/testdrive/

Copyright 2015 © All rights reserved. Reproduction rights are granted provided the material is reproduced in its

entirety and sourced to Geoscape and the American Marketscape DataStream, Series 2014.

P. 888.211.9353 | E. geoscape@geoscape.com | URL. www.geoscape.com

Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2014

The Designated Market Area (DMA) boundaries are defined by Nielsen.

This map indicates the variation in Socio-

Economic Status for households in the

Tampa-St. Petersburg DMA by ZIP code.