george inch 30 years transport & logistics senior management /director level sales, marketing,...

George Inch•30 years Transport & Logistics•Senior Management /Director level•Sales, Marketing, Operations

•BRS•Exel•Unipart•Tibbet & Britten•DHL

• Sitting Member of Transport Tribunal since 2002• Set up own Business Development Company 2009

•Developed Social Media Expertise

Business Development in the

Information AgeOnline Marketing For Transport

Business Development in the Information Age►Helping Logistics Companies Generate Leads & Sales LinkedIn Coach ►

Online Marketing ► ►

George’s Guide to Social Media



George’s Guide to Social Media



How on Earth will Social Media help me in my business?

Isn’t it just kids and pop stars sending inane messages?

How will it help me grow my Business?

How do you currently Market?

Ride the wave of business growthRide the wave of business growthOnline Marketing for Logistics

•Networking•Word of Mouth•Referrals



Social MediaDefinition:‘Social media refers to the means of interactions

among people(social) in which they create, share,

and exchange information and ideas

in virtual communities and networks

using the internet(media)’ Wikipedia



Social Media •Social media marketing is the process of gaining website traffic or attention through social media sites.(Word of Mouth)

• Social media marketing programs usually create content that attracts attention and encourages readers to share it with their social networks.(Networking)

•A corporate message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. (Referrals)



Social Media

•This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. (Referrals)

•Social media is a platform that is easily accessible to anyone with internet access. (Networking)

•Increased communication for organizations fosters brand awareness(Word of Mouth)

•social media is a relatively inexpensive platform for organizations to implement marketing campaigns(Networking)



Social Media Marketing


•Networking•Word of Mouth•Referrals



Online

Social Media Marketing


•Does not replace traditional Marketing

•The more you do it the bigger the results



Online

MORE OF THE SAME.........CONSISTENTLY

Social media why use it: It’ free (sort of)

You have a huge audience

A powerful communication tool

You can engage easily

A visible presence

Real time feedback



Social media can be used for: Brand awareness

Networking

Recruitment/Job Finding

Direct promotions

Customer service

Product / service feedback



What Social media cannot do!

Save bad products / business

Be an over night success

Market for free!



What Social media cannot do! AGAINIt cannot replace all the other elements of

the Marketing Mix



Overview of Platforms LinkedIn

Twitter

Facebook

Slideshare

YouTube



Twitter Social

One to many

Real time engagement

Communication

Awareness

Definition 'a short burst of inconsequential information,' Jack Dorsey-Twitter Founder

Ride the wave of business developmentOnline Marketing for Logistics


Information Age

Facebook

Social/Social

Consumer

Brand building

Target Ads



LinkedIn Business 2 Business

Peer to peer

Business owners

Corporate



LinkedInOn-line•Word of Mouth•Referral system•Inbound Lead Generation

Ride the wave of business growthBusiness Development

in the Information Age

Online Marketing For Transport

LinkedIn Overview Started 2002

Not until 2006 before it took off. Now growing fast

225 Million (UK 12 Million)50% are key decision makers or influencers

85% do not know how to use it!!!



LinkedIn Overview Business 2 Business

Online business networkA way to start a business relationship online

Take off-line

Develop relationship

Internet dating for business



Networking

LinkedIn Overview Huge sales database

Self Updating

Real time & relevant

Powerful Search Engine



The majority of “users” do not know how to use it

Correctly!!

In the Information Age

Data is easy to get!!

It’s how you use it that counts!!!!!



LinkedIn Why Bother?Cost effective

On-line introduction

No physical networking

Benign introductions

No Cold calling



No Cold Calling!!!!

LinkedIn – How does it work? Two main elementsPersonal profiles

The individual

Credibility, Expertise

Promotes yourself

Company pages The company/the business

Drives traffic to the individual

Drives traffic to the web site

People Buy from People!



LinkedIn – Profiles Your value

All about YOU

What value can you bring?(WIIFM)

People buy People

EvidenceSkills & expertise

Recommendations

Endorsements



Personal Referrals!

LinkedIn – Company pages New marketing power

Content is real time

Content can be generated by clients

Two way traffic unlike web

Dynamic by driving people to the page

Shows recommendations from clients

Real time, news and promotions

Reflected in Google



Networking + Word of Mouth + Referrals

LinkedIn – Company pages Real content!

All about the business

Works together very well with personal profile

A good company page must have a good

professional profiles to back it up

WebsiteWeb tends to be static

Interaction of the two is powerful

Makes the combination dynamic



Word of Mouth!

LinkedIn – Company pages Buyer powerBuyers are using LinkedIn more than sellers

Using it to find or justify the use of a supplier

Using it as a reference point

Finding real live recommendations



WarningIf your buyers and competitors are on it

and you are not you will be left behind

LinkedInThe Most PowerfulYet Under UtilisedMarketing Tool Today



For more information:

George Inch07798 500250



george inch 30 years transport & logistics senior management /director level sales, marketing,...

Documents

transport business development

referrals social media

transport online slide

social media sites

social media definition

form of marketing

traditional marketing

transport slide