geopolitica della narrazione: l’uso dello storytelling nelle psychological operations tesi di...
TRANSCRIPT
GEOPOLITICA DELLA NARRAZIONE:L’USO DELLO STORYTELLING NELLE PSYCHOLOGICAL
OPERATIONS
Tesi di laurea diELENA PECORA
Relatore: Chiar.mo Prof. Andrea Fontana Anno Accademico:2009/2010Correlatore: Chiar.mo Prof Giampaolo Azzoni
PSYOPS AND
STORYTELLING
Where is the link?
PSYOPS & STORYTELLING
Storytelling & PsyOps have the same aim: to persuade a particular targetThey have the same sociolocal and psychological basisOratory is the same far originYou can have a right PsyOps campaign only using a welldone plot
PSYOPS & STORYTELLING
PSYOPS
Planned operations to convey selected information and
indicators to foreign audiences to influence their emotions, motives,
objective reasoning, and ultimately the behavior of organizations, groups, and individuals. The purpose of
psychological operations is to induce or reinforce foreign
attitudes and behavior favorable to the originator's objectives.
STORYTELLING
A particular narrative technique that through the rhetorical speech, want to persuade a particular
target to change their opinion, way of life or ideas.
The audience have been influenced by the plot and the hero in which
they have been embodied.
PERSUASION
PERSUASION Both Psyops and storytelling’s aimPsyOps uses storytelling to PERSUADE target Storytelling uses PsyOps to PERSUADE audiencePsyOps and Storytelling use each other to PERSUADE a choosen group
TARGET
MoresUsesHopesWorryedKnowledgeTraditions
PsyOps or Storytelling could be welldone only if you really know the target you want to influence the mood.A psychological operators or a storyteller have to know a lot of thing about the audience to do the right plot to influence them.So they hawe to know:
WAR’S PLOT:PSYOPS AS A MILITARY
TECHNIQUE
PSYOPS A MILITARY TECHNIQUE
PsyOps, as a particular subject, was born in US, during the Cold War particullary
PsyOps are preciouses in all theatre of war
Psyops are very important before the war to motivate , during the war to encourage, after the war to reconstruct
WAR’S PLOT US Intelligence, with PsyOps
department studyed different plot to tell during the war.
Different plot come from the different theatre of war the psychological operators and the storyteller have to persuade:
PSYCHOLOGICAL STRATEGIC ACTIVITIESPSYCHOLOGICAL CONSOLIDATION ACTIVITIESBATTLEFIELD PSYCHOLOGICAL ACTIVITIES PACE SUPPORT PSYCHOLOGICAL ACTIVITIES
WAR’S PLOT
White
Grey
Black
PROPAGANDA
Used to spread PsyOps and welldone war
plots
According to provenance, it could
be:
STORYTELLING & PSYOPS:THE SAME
THEORICAL BASIS
THEORICAL BASISSOCIOLOGY
Catastrophic theoryes about media and advertisingLanguage: a sociological theory
individuals uses language to comunicate each others and they build plot to understand the word, to narrate their vision, to recaunt themself, and to influence each other
PSYCHOLOGYA lot of studyes about crowd’s psycology, about the different mood between individuals and bunchThe persuasive comunication: tell to prevail upon someone to do something use storytelling to do PsyOps
STORYTELLING & PSYOPS:HISTORICAL BASIS
HISTORICAL BASISGreek philosopher such as :
o Sofistio Platoneo Aristotele
The latin latterature’s father: CiceroneThe 20° century dictators:
o Mussolinio Hitlero Stalin
The 21° century most famous terrorist: Bin Laden
ORATORYIs the far storytelling and PsyOps basis
A lot of historical characters used PsyOps and storytelling’s techniques
IS ECONOMICAL CRISIS A PSYCHOLOGICAL
OPERATION?
CRISIS & PSYOPS
Is there a link between the real
and strong 2008/2009
economical crisis and the PsyOps?
Mass media used catastrophic plot to describe a situation
Self-fulfilling prophecy
PSYOPS & STORYTELLING
PSYOPS & STORYTELLING
There is a very strong link between storytelling and PsyOps.They have the same aim so thay use each other to arrive to targetOnly through the right plot you can do the right PsyOps campaignOnly through the right PsyOps campaign you can tell the right plot
You can have the happy ending only if
you tell the right plot!
MOST IMPORTANT REFERENCES
Mini, F., La guerra dopo la guerra, soldati, burocrati e mercenari nell’epoca della pace virtuale, Einaudi, Torino, 2003Rotkopf, D.K., Superclass, Mondadori, Milano, 2008Zezima, M., Le sette menzogne capitali,impero, guerra e propaganda, Gaffi Editore, Roma, 2006www. ccdu. orgwww.cesdis.itwww. cimicgroup. orgwww. difesa.itwww. military. com