geographic services presents: 2014 spring conference call asce foundation membership social media...
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Geographic Services presents:
2014 Spring Conference Call ASCE
FOUNDATION
MEMBERSHIP
SOCIAL MEDIA
COMMUNITY ENGINEERING
CORPS
Geographic Services presents:
2014 Spring Conference Call ASCE
FOUNDATION
MEMBERSHIP
SOCIAL MEDIA
COMMUNITY ENGINEERING
CORPS
The Community Engineering Corps is an alliance of:
American Society of Civil Engineers (ASCE)
American Water Works Association (AWWA)
Engineers without Borders – USA (EWB-USA)
What Does CE Corps Do?
• CE Corps provides engineering services to underserved communities in the USA
• We do not • Fund projects• Construct projects• Work on non-engineering
projects
How Does CE Corps Work?
• We work with communities who have asked for our assistance
• We rely on volunteers from the three collaborating organizations to give their time and expertise
• Our work is based upon mobilizing chapters or sections of ASCE, AWWA or EWB-USA to work on projects
Project Process• A community completes an application for a new CE
Corps project
• The application is reviewed by CE Corps staff and/or volunteers for acceptance as a CE Corps project
• A Section applies to be matched with the community /project
• The community and Section agree on a scope of work and develop an engineering services agreement
Volunteer Opportunities• Sections can work on
individual projects • Project must be an official
project• Section has been approved to
work on the project
• Individuals can work in the quality management system
• Application Review Committee (ARC)
• Technical Review Committee (TRC)
Resources
• Please go to our temporary webpage at http://www.ewb-usa.org/what-we-do/cec
• Or to http://blogs.asce.org/new-community-engineering-corps-will-assist-underserved-communities-in-the-u-s/
• Contact CE Corps at [email protected]
Geographic Services presents:
2014 Spring Conference Call
MEMBERSHIP
SOCIAL MEDIA
COMMUNITY ENGINEERING
CORPS
ASCE FOUNDATION
Fundraising: The Basics Fundamental principle of fundraising:
People give to people!
Establish a sponsorship committee, and develop sponsorship opportunities
Assign dollar amounts to opportunities based on visibility and value to sponsor - not the cost of the event
Develop a prospect list, and identify the right person to make the ask
Thank your donors again—and again—and again!
Defining You Case For Support
Describe your cause or case Relate it to your community Demonstrate it as real
Convince the donor that the cause is worth supporting
Explain how the funds will be used
Create a sense of urgency
And always remember… thank your donors again – and again – and again!
How We Can Help
www.asce.org/foundation
Provide fundraising plan guidelines
Distribute best practices documents
Share fundraising and stewardship examples
Give feedback on your materials
Answer questions and act as a sounding board
Foundation Staff Christine Williams, CFRE
Executive Vice President (703)295-6346
Elizabeth Vander Leeuw Senior Manager, Annual Giving
(703)295-6461
Natalie Zundel Senior Manager, Major Gifts
(703)295-6347
www.asce.org/foundation
Geographic Services presents:
2014 Spring Conference Call ASCE
FOUNDATIONSOCIAL MEDIA
COMMUNITY ENGINEERING
CORPS
MEMBERSHIP
• Motivated to make a difference in
growing the profession
• A catalyst, creating & encouraging
strategic thinking of membership
growth
• At the epicenter of member
recruitment & retention activities
An ASCE Membership Champion…
Join the Team…www.asce.org/champions/enroll
Our Goal? • EVERY Membership Chair enrolls
as a Membership Champion
• At least ONE Membership Champion in each Section and Branch
• At least ONE Membership Champion in every local civil engineering firm
• At least ONE Membership Champion who will hand the Champions baton to the next volunteer
The Starting Lineup Begins With You…
The Scoreboard (membership metrics)
The HUDDLE (sharing best practices)
Mini-Camp (strategy & goal development)
Champions Center (online resources)
Pizza Party Reimbursement (financial assistance)
Champions Awards (Most Valuable Champion)
Marcia Boyd
We listen to your feedback
on the health of your
membership, then cook up
recommendations to help
you succeed
703-295-6152
Program Manager
Tools and Resources Include:
Getting Members:
2014 ASCE Member Referral Drive
Member-Get-A-Memberwww.asce.org/MGAM
2014 Member Referral Drive
• February 1 - August 1, 2014
• From a personal recruiting portal:
• Refer members
• Check out prizes
• Get recruitment tips
• Monitor your recruitment progress
• Keep an eye on the completion
www.asce.org/MGAM
• In addition to individual
prizes, FIVE CASH GRAND
PRIZES will be awarded in
August for:
• Top Recruiter
• Top Region
• Top Local Section/Branch
• Top Younger Member Group
• New Member Contact: Angelica [email protected]
Keeping Members:
Using the FTP Membership Data
Membership Listing AccessNeed access? No longer need it and wish to relinquish? Update your account status! Simply…
1) Go to http://www.asce.org/Champions/Online-FTP-Forms/
2) Select the option that pertains to what you’re looking for
3) Read and agree to the rules
4) Fill in the required information about yourself
5) Click “Submit”
6) Your request will be processed within 2 weeks
Get the type of access best suited to your needs…
FTP access•Access full membership listing anytime•Sort by columns based on your needs•All columns included
Targeted access•Specify information desired (e.g. new members in the past month)
•Listing delivered electronically on a pre-determined basis (usually monthly)
One-time Use•Information is only needed for a one-time occurrence (e.g. mailing)
•Can be targeted•Listing delivered via a secure link
Strategies Up Close
1. Champions Web Page
www.asce.org/Champions/Using-Membership-Data/
FTP Membership Data is a
detailed listing of all members in
your Section/Branch.
Ways to Engage Members Welcome new members
Celebrate and engage Life
Members
Engage Younger Members
Promote Section membership
Promote Institute membership
2. E-Workbook (RR1)
www.asce.org/Champions/Resources
3. FTP Handbook for Database Use
www.asce.org/Membership/Champions/Season-Stats/
24 Hr. Access to Three Sources
Recognizing Members:
The ASCE Fellows Program
Promoting ASCE Fellow Membership
Staff Contact: Rob Goldberg Phone: (800) 548-ASCE (2723) ext. 6289 or +1 (703) 295-6289 Fax: (703) 295-6335 E-mail: [email protected] Online: www.asce.org/fellows
What it means to be an ASCE Fellow
Why you should consider applying
How do you know if you qualify to apply
You are ready to apply – here’s how
Questions and Answers
In the Presentation
Geographic Services presents:
2014 Spring Conference Call ASCE
FOUNDATION
MEMBERSHIPCOMMUNITY
ENGINEERING CORPS
SOCIAL MEDIA
ASCE: A Socially Active Society
• ASCE social media channels are platforms used to promote civil engineering and the professional development of civil engineers.
• To maximize effectiveness, social media marketing efforts should be aligned with key business and organizational goals.
Tips & Tricks
• Social media users are barraged on a daily basis with information from friends, brands, and organizations. That’s why it’s so important to give followers content they love.
• Create a balance of promotional and value-based content.
Tips & Tricks
• Social media followers = potentially reached customers/members. Just because we post doesn’t mean they’ll see!– The more users engage, the more likely they are to
see a post– Content development cycle: listen & learn, engage
& converse, analyze & alter
How to Get Started
Check out ASCE’s social media site: www.asce.org/followasce.
Download the Social Media Playbook for tips on how your Section or Branch can leverage social media.
Fill out a social media request form or email [email protected] to start a conversation with ASCE’s social media team. We’ll be able to help determine if social media is the right communications tool for you!
Geographic Services presents:
2014 Spring Conference Call ASCE
FOUNDATION
MEMBERSHIP
SOCIAL MEDIA
COMMUNITY ENGINEERING
CORPS
GEOGRAPHIC SERVICES
Geographic Services presents:
2014 Spring Conference Call ASCE
FOUNDATION
MEMBERSHIP
SOCIAL MEDIA
COMMUNITY ENGINEERING
CORPS
THANK YOU FOR JOINING OUR
WEBINAR.