BAM! Social Business leverages location-based social media monitoring to drive customer satisfactionand safety. The Geofeedia platform serves multiple purposes for a digital marketing agency.

Geofeedia

TODAY’S CHALLENGE:As the use of social media, smartphones and location

services continues to grow globally, consumers have turned

to sites such as Twitter, Instagram and Facebook to share

their opinions and communicate with the companies they

follow. From reviewing products to complaining about their

customer service experiences, consumers have found a

way to communicate with brands on a whole new level. It is

critical that these companies have the ability to search social

media posts and engage with customers at exactly the right

moment.

THE GEOFEEDIA SOLUTION:Geofeedia is a patented, cloud-based platform, which

provides the ability to search, monitor and analyze real-

time social media posts from any geographic location

globally, regardless of keyword usage. Phil Cobucci, Owner

and Chief Strategist at BAM!, a social business firm located

in Nashville, Tennessee, first discovered Geofeedia while

watching news coverage of the Asiana Airlines Flight 214

crash in the summer of 2013. During its newscast, CNN

reported on the importance of Geofeedia in retrieving

social media intelligence from the scene at San Francisco

International Airport. Cobucci immediately understood

how his clients could use this tool to quickly engage with

customers to address any issues in real time. Now BAM!

uses Geofeedia to monitor social conversations from within

a number of properties owned by a leader in the retail real

estate market.

“I believe in the software and I love it. I can’t imagine

not using it for what we do.”

- Phil Cobucci, Owner & Chief Strategist - BAM!

BAM! also uses Geofeedia to monitor social content coming

from competitors’ locations, predominately nearby shopping

centers. By monitoring these competitive locations, BAM! is

able to gain valuable intel on current promotions, customer

satisfaction, events and more.

While their main objective is supporting clients’ social media

strategies, Geofeedia has proven valuable in identifying

possible security issues within shopping centers as well by

uncovering threatening or unusual social media posts. Given

the variety of uses for the platform, Cobucci believes it’s

only a matter of time before his team is using Geofeedia to

help other clients achieve their unique goals.

Geofeedia Case Study: BAM! Social Business

CASE STUDY

If a consumer complains via social media about a recent

purchase at the client’s shopping center, the BAM! team

can directly respond to the customer and address the issue

within moments of the post. Due to Geofeedia’s hyper-

local search capabilities, the BAM! team can even monitor

specific stores to see how consumers are reacting to certain

promotions or special events.

BAM! Social Business

PROVIDING MANY BENEFITS: Geofeedia’s platform enables BAM! to quickly identify

consumer engagement opportunities and to gather

feedback about everything from store merchandise to the

overall shopping experience. This information benefits both

retailers and customers.

Hyper-local search means BAM! can draw a virtual lens around theexact boundaries of their clients’ properties.

About Geofeedia

Geofeedia provides social media search and discovery by location. Our patented technology searches Twitter, Facebook, Instagram, YouTube, Flickr, Picasa, and Viddy data by location to provide users with real-time insights from anywhere in the world.

To sign up for a free demo, visit:geofeedia.com/demo

Geofeedia Case Study: BAM! Social Business

About BAM! Social Business

Born in the digital age, BAM! has reinvented the digital marketing strategy for businesses across many industries. BAM! specializes in digital marketing but also has a deep love for revolutionizing the way that businesses think about traditional marketing initiatives.

To learn more, visit:bamsocialbusiness.com

To receive a quick demonstration and discuss how Geofeedia can help you achieve your goals, please contact us at:

sales@geofeedia.com @geofeedia geofeedia.com/demo

Geofeedia

CASE STUDYBAM! Social Business