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Genuine German-grown hops. Quality from Europe. Guaranteed. Carlos Ruiz China Brew Beverage 2016 Shanghai

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Page 1: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Genuine German-grown hops.Quality from Europe.

Guaranteed.

Carlos Ruiz

China Brew Beverage 2016

Shanghai

Page 2: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Welcome

Page 3: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Hop Production in Germany

Page 4: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Jan.-Dec.2015 TotalinTons RawHopsin%Pellet90in

%

Pellet45in% Extractin%

Russia 2.991 0,1 44,7 43,5 11,7

USA 2.952 12,2 75,4 6,7 5,8

Japan 2.113 0,0 68,0 7,1 24,9

GreatBritain* 1.739 30,5 47,9 8,5 13,1

Vietnam 1.305 0,3 13,8 41,2 44,6

Brazil 1.267 0,0 18,8 78,9 2,3

France** 1.076 2,2 19,7 8,3 69,8

Poland** 1.060 2,8 22,2 28,4 46,6

China 1.038 0,0 90,2 8,9 0,9

Belgium 1.022 5,1 42,5 22,5 29,8

TotalØ 16.563

Export to the 10 Major Export Countries forGerman Hops (2015)

Source: Federal Statistical Bureau and internal calculations**Re-export of French and/or Polish hops included*Export for further processing is

included

Page 5: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

World Hop Acreage (in ha)

54.000

50.000

40.000

30.000

20.000

10.000

0

60.000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016*

Source: IHGC + internal estimations

Page 6: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Country/Year 2011 2012 2013 2014 2015 2016*

USA 12.054 12.923 14.254 15.893 18.307 20.685

Germany 18.228 17.124 16.849 17.308 17.847 18.598

CzechRepublic 4.632 4.366 4.319 4.460 4.617 4.650

China 4.458 3.950 3.000 2.600 2.300 2.300

Poland 1.568 1.400 1.360 1.404 1.424 1.450

Slovenia 1.379 1.160 1.170 1.296 1.403 1.450

England 1.114 1.051 982 927 920 950

Spain 533 525 483 520 534 540

SouthAfrica 456 492 492 420 420 420

Ukraine 646 465 469 369 369 370

Australia 454 452 449 408 488 500

NewZealand 350 365 378 370 388 400

France 490 439 428 449 440 470

Romania 256 245 250 250 250 250

Austria 239 246 247 247 249 250

Slovakia 221 203 193 138 137 150

Belgium 181 158 158 148 148 150

Russia 220 138 158 158 158 160

Serbia 67 67 67 79 79 80

TotalWorld 48.500 46.800 46.500 48.300 51.500 54.000

Development of Acreage in IHGC Countries 2011 – 2016

Source: IHGC + internal estimations,in red: European membersof the InternationalHop Growes Convention IHGC

Page 7: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

20.000

18.000

16.000

14.000

12.000

10.000

8.000

6.000

4.000

2.000

-

Hop Acreage in Germany (in ha)

Germany

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016*

Source: German Hop Grower‘s Association

Page 8: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Tettnang

Hop Production in Germany 2016

Germany 2016:

Acreage: 18.598 haNo. of hop growers: 1.157

Elbe-Saale

Acreage: 1.408 haNo. of hop growers: 31

Spalt

Acreage: 375 ha

No. of hop growers: 54

HallertauAcreage: 15.510 haNo. of hop growers: 931

Acreage: 1.281 haNo. of hop growers: 139

Source: German Hop Grower‘s Association

Page 9: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

HVG Today

HVG: We deliver the natural product hops from Germany.

Cooperative and EU recognized producers’ group.

In the Bavarian town of Wolnzach—at the heart of the Hallertau hop-growing region—iswhere HVG Hopfenverwertungsgenossenschaft e.G. has its head office. The marketingassociation was founded in 1953 in the Hallertau region, and the growers from the Tettnangand Elbe-Saale regions have been members since 2001. This led to the world’s largestconsolidation of hop growers within a cooperative. HVG pools the activities of the HopGrowers Associations of Hallertau e.V. (PGI Hallertau Hops), Elbe-Saale e.V. (PGI Elbe-SaaleHops), Tettnang e.V. (PGI Tettnang Hops), and the HVG Spalt (PDO Spalt Hops). They havejoined forces, representing hops from German growing regions, to establish an informationand sales promotion program for the European protected designations PDO and PGI. The goalis to provide information about the meaning of the Community regulations and the high valueof the EU-protected Community products. HVG guarantees the international brewing industrythe reliability of supply for German hops of the highest quality and diversity. The oldestmarketing cooperative for hop growing has become a global player within a few decades.Today, breweries from more than 100 countries on all continents purchase German hopsdirectly from the grower through HVG—with excellent natural quality and processing methodsas well as at fair conditions.

Page 10: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Hop Production in Germany

15.510 ha

1.281 ha

1.408 ha

Germany 2016:Acreage: 18.598 ha

No. Of hop growers: 1.157

375 ha

Page 11: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

ggA Hallertau gU Spalt

German Brewery

Brazilian Brewery

German hops - specialty for outstanding beerenjoyment. Proof of European quality policy

Asian Brewery

Page 12: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Traceability transparent production from cultivation to delivery

Agricultural products and foodstuffs from the European Union stand fortested quality. This is ensured by the strict requirements of the Europeanquality policy.

Many products that comply with the particularly high standards for

cultivation and production carry one of the three quality labels of theEuropean Union. Hops from Germany are one such product.

Quality assurance has a long tradition in Europe. Already in the 16th century, for

example, German hop growers wondered how they could protect their high-qualityproducts against false declarations of quality. The answer was the first German hopseal, which was introduced in the city of Spalt in the year 1538. Little by little,other important hop-growing regions also marked their products with a seal.Almost 500 years later, quality seals are still in high demand. Today, the EuropeanUnion quality labels provide more transparency.

Page 13: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Traceability inspires trust

The traceability of agricultural products and foodstuffs is at the core of Europeanquality assurance. It is ensured by the continuous documentation of all the stepsfrom cultivation to processing through to the delivery of goods. This transparencyinstills confidence in all those who buy this product for further processing orconsumption. Because it is possible to retrace when, where, and by whom thegoods were harvested, produced, processed, stored, transported, consumed, ordisposed of at any time.

Page 14: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

1. EU-regulations

• EU Council regulation on the Common Marketorganization for hopsDecree No. 1952/2005 of 23th November 2005

• EU Commission Regulation on the certification andimplement rules on the certification of hops and hopproductsDecree No. 1850/2006 of 14th Dezember 2006

Replaces theVO (EWG) Nr. 1784/77VO (EWG) Nr. 890/78

Certification of hops and hop products= Traceability

Page 15: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

First CertificationHOPFENRING

Accompanying „German Seal Hops“ – treatet –„German Hop Product“

Certification depot

Second CertificationTreatment depot cone hops Hop-refining facilityPellets, extract

Hop specialist/Hop Growers Association

Producer

Producer on farm

Certification System

Accompanying certificate „German Seal Hops“- untreated

Page 16: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Packaging of HopsHop weighing in the factory

Folie 16

Attachingseal label

Expiration of the certification – in practice

1. Hop grower

Page 17: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Hop weighing certificate:EDV Programme „CoHap“for recording of the weight data- Weighing certificate in DIN A4

formate- Dataprocessing to the HR viadiskette or emailor as-handwritten protocol ofweighing

On the weighing certificate all

packages of one lot are listedwith their bale number andweight

578762

Folie 17

Expiration of the certification – in practice

1. Hop grower

545679

Page 18: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Certification only by the local Hop specialist

Expiration of the certification – in practice

2. Hopfenring/First Certification LKP

takes the Hop Confirmation of origin from the grower reffered to Art.

3 Pass. 1 of VO No.1850/2006 (Producer Declaration) and theweighing certificate

Page 19: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Gives a Pesticide residue –

Sheet to the merchant for everypartie:

• Producer

• Hop garden

• Reference number

• Variety

•Merchant

• Information on pesticideresidue

• Signature of grower

1. Hop grower

Page 20: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

2. Hopfenring/LKP

• Final Designation of crop year and variety bya sticker referred to weighing label andcertification of the Hop origin

• Sample drawing by neutr. quality inspectionArt. 5 VO (EG) 1850/2006 appendix II A

Data onpackagesreff.Art. 17 VO(EG)1850/2006

Seal labels:

- Bale number: 545. 679- D.S.H.N.A. German seal hops untreated- barcode (storage in companies)

Sticker:- crop year 2004- LKP- production region & variety H.HM- code numer of the certification depot 10DE

Expiration of the certification – in practice

Page 21: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Independent quality assurance in thelaboratory

Next to requirements on quality referring to theHops delivery contract alsominimum requirements for

commercializationreff. VO (EG) No. 1850/2006 need

to be implemented.

2. Hopfenring/LKP

Expiration of the certification – in practice

Page 22: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Quality findings:

• Producer and purchaser

• Reference no.

• No. of bales

• Weight

• Variety

• Results of examination and finalresult

2. Hopfenring/LKP

Expiration of the certification – in practice

Page 23: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

2 Hopfenring/LKP

Expiration of the certification – in practice

Hop merchant receives hop weighing label and accompanying certificate

578762

10DE04545679

10DE04545679

Certificate reff. Art. 16 para. 2VO (EG) 1850/2006

Page 24: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

After an successful first certification the natural hops are delieverdin rectangular bales to the processing plants.

Expiration of the certification – in practice

3. Pellet-/ Extractplant – authorized supervision

Page 25: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Each bale is signed with a seallabel of the first certification stepand ist listed in anaccompagnying certificate.

3. Pellet-/Extractplant –authorized supervision

Expiration of the certification – in practice

Page 26: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Folie 26

The hop bales are opened and fed in for processing. In doing so the seallabels are broken.

Expiration of the certification – in practice

3. Pellet-/Extractplant – authorized supervision

Page 27: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Each lot ist given a certificate. This contains reff. Art. 16 para. 2 EUregulations (EG) No. 1850/2006 at least the following information:a. Description of goods,

b. Certification reference number,

c. Final weight and/or gross weight,

d. Place where the hops were grown,

e. Crop year,

f. Variety.

In addition the date of processing must be stated.

Expiration of the certification – in practice

3. Processing plant – authorized supervision

Page 28: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

The pellets are filled into single packets and packedin cardboard boxes.

Each packet contains reff. art. 17 EU regulations(EG) 1850/2006 at least the following information:a) Description of goods,

b) Variety

c) Certification reference number.

3. Pelletplant – authorizedsupervision

Expiration of the certification – in practice

Sealing

by sealing

official

Page 29: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Documents for breweriesLupulin enriched hop powder

Brewers have a right to get a pack

list and the original resp. A copy ofthe accompanying certificate whenbuying german seal hops.

Name = Variety=born = Crop year=Place = District=Country = Production region =birth weight =Net weight=Size = Palette =Parents =

Certification reference no.=

Nationality= production country=

Number of certificate =

Seal district =

Perle2009GeisenfeldHallertau2.000,00 kg1-4

2009000198

Deutsches Hopfen-erzeugnis32DE / 527719Gemeinde Train

Page 30: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

The Quality Chain for Hops in Germany

1.- Hop Production

2.- Hop Picking

3.- Hop Drying

4.- Hop Conditioning

5.- Hop Storage

6.- Hop Processing

7.- Product Storage

8.- Product Transport

Page 31: Genuine German-grown hops. Quality from Europe. Guaranteed. · World Hop Acreage (in ha) 54.000 50.000 40.000 30.000 20.000 10.000 0 60.000 2001 2002 2003 2004 2005 2006 2007 2008

Our Vision

“Make use of hops in its natural form!“