genuine french pastry - business france · 2020. 5. 26. · r e t a i l r a n g e frozen assortment...

GENUINE FRENCH PASTRY

P R E S E N T A T I O N

Your French pastry partner

Geneston

Nantes

Paris

NantesMAG’M is a leading manufacturer of premium French

macarons and mini pastry products since 2005.

Blending tradition and innovation, MAG’M has built its reputation in local and export markets with a wide range

of tasty and authentic recipes, whether sweet or savoury.


A local maker open to the world

In 2019 :

130 Employees90 pastry chef & workers

Production capacity:

3000 m2

1 500 Tons/year

300 000 Macarons/day

Currently exportation to:

30 Countries

4 continents


A regular growth

80

780

1900

51005600 5700

8400

10500

11200

12000

11100

13400

1400013500

0

2000

4000

6000

8000

10000

12000

14000

16000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

K€

2005 to 2018 Turnover


3 main family products (frozen)

SWEET petits fours

-Mini Eclairs

-Mini Choux

-Mini Religieuses

-Bouchées

MACARONSOur STAR category !

-Small macarons

-Large macarons

-Macarons Shells

SAVOURY petits fours

-Mini cakes

-Mini éclairs

-Mini choux

-Mini religieuses


The expert of genuine French macaron

A traditional know-how !

The shells, the delicious fillings and the luscious jams of ourmacarons and choux pastries are entirely made by our skilled

pastry chefs:

• Home made Caramel,

• Home made Pralin,

• Home made jam,

• Home made filling with home made cream…


The choice of Taste

More naturalness in our products :


The choice of Quality

APET primary packaging

containing up to 80%recycled material.

IFS & BRC certifications,

Grade A+ in 2019

Certified printers:

FSC or PEFC

Approach based on the

principles of HACCP**HACCP : Hazard Analysis Critical Control Point


Your partner in Food distribution

WORLDWIDE

DISTRIBUTION

RETAIL

• Mass merchant channels

• Freezer Centers

• Hard Discount

• Convenience Stores

• Cash & Carry

• Specialist (Organic Food…)

INDUSTRIAL

CUSTOMERS

FOOD SERVICE

• FS OPERATORS

• HO.RE.CA

• Bakery & Coffee Shops

• Travel Retail

• Catering

• …

40%

60% 50% of the Revenue out of

France

Outsourcing

70% = PRIVATE LABEL

PRODUCTION

RETAIL / WHOLESALE

CONSUMER

MAG’M

Clean recipes & ingrédientsQuality Savoir-faire Authenticity

Product tendersCustom products

Retail Values

Value for moneyTaste & pleasure

Responsable purchase


The virtuous circle

KOSHER

HALAL

https://www.google.fr/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwixhbiutdzhAhURhRoKHc7GCUkQjRx6BAgBEAQ&url=/url?sa%3Di%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dimages%26cd%3D%26ved%3D%26url%3Dhttps://www.rspo.org/file/TM_Logo%20Usage%20%26%20Guidelines.pdf%26psig%3DAOvVaw0gEY_wpyL2TGt0NHKJXpyF%26ust%3D1555772219472780&psig=AOvVaw0gEY_wpyL2TGt0NHKJXpyF&ust=1555772219472780


They trust us…

…

E X P E R T I S E

Solution finder – Private Label or Branded

Food Service

• Different formats x12, x72...

• HORECA, Bakery shops, Catering, Mixed assortment for online shopping

Food Service solutions

• Mono or mix flavours trays x35

• Solutions for assisted sales

Chilled packs

• Window packs, …

• Standard x6, x12…

Large Frozen Retail packs

• Cash & Carry

• Large packs x24, x36…

Standard Frozen Retail packs

• Supermarchés, Hypermarchés…

• Grand x6, x12

Small packs

• Grab &Go

• Snacking, Convenience Stores, Air Catering

Target?

Sales area?

Brand ou Private Label ?

MACARONS

E X P E R T I S E

Macarons to share or for me alone ?

The French macaron, a must have pastry, for any occasion

A U T H E N T I C R A N G E

Classic Assortment = best seller !

Chocolate Vanilla Pistachio Coffee Lemon Raspberry

Item code : 00915

Weight : 12 gr

Packaging: Tray of 12 macarons

Packing: 8 trays of 12 pieces (96 macarons per case)

Storage conditions: ‐ 18°C (do not refreeze)

Shelf life (Frozen): 24 months from production date


Fruity Assortment

Coconut / Passion fruit Lemon Apricot Strawberry Raspberry Blackcurrant

Item code : 00917

Weight : 12 gr






Dessert Assortment

Salted caramel Chocolate & Mint Milk chocolate & Coco Raspberry-ChocolateSpeculoos

Item code : 00918

Weight : 12 gr





Chesnut

P R E M I U M R A N G E

All Chocolate Assortment

Cocoa from Ghanawith milk chocolate ganache

Cocoa from Mexicowith praline ganache

Cocoa from Papuawith salted caramel ganache

Cocoa from Tanzaniawith dark chocolate ganache

Item code : 00910

Weight : 12 gr





P R E M I U M R A N G E

Tea break Assortment

Item code : 00916

Weight : 12 gr





Tiramisu Chocolate Brownie

F E S T I V E R A N G E

Festive Assortment

Foie gras - Fig Pink Champagne

Item code : 00921

Weight : 12 gr





I N N O V A T I V E R A N G E

Gourmet macarons Double flavour

Item code : 00900

Weight : 18 gr





Chocolate-passion fruitCaramel-pearRaspberry-pistachioVanilla-Strawberry

L A R G E M A C A R O N S - D E S S E R T R A N G E

Premium Traditional Large Macarons

Salted caramel Pistachio Raspberry Vanilla Chocolate Lemon

Snacking break ?

Weight : 55 g

L A R G E M A C A R O N S – D E S S E R T R A N G E

Fondant Dessert Large Macarons

Opéra Pistachio - Stawberry Mont-Blanc

Pistache Framboisecrème au beurre framboise, cœur

pistache

Nougat Framboisecrème nougat cœur framboise

Orangecrème au beurre framboise, cœur

pistache

Weight : 65 g

L A R G E M A C A R O N S – D E S S E R T R A N G E

Fondant Dessert Large Macarons (hot)

Chocolate Salted caramel

Freezer to microwave

oven

Cappuccino Strawberry & Vanilla

Weight : 70 g

F O O D & S E R V I C E R A N G E

Tray of 35 Macarons – single flavour

Item code : 00906 / 00912 / 00908 / 00911 / 00913 / 00907

Weight: 15 gr

Packaging: tray of 35 macrons


Storage conditions: ‐ 18°C ‐ 18°C (do not refreeze)


Chocolate Vanilla Pistachio Caramel Lemon Raspberry

F O O D & S E R V I C E R A N G E

Tray of 35 Macarons – mixed flavours

Item code : 63122

Weight: 18 gr

Packaging: tray of 35 macrons


Storage conditions: ‐ 18°C ‐ 18°C (do not refreeze)


Chocolate Almond Pistachio Lemon Raspberry

R E T A I L R A N G E

Frozen assortment to start !

Flavours : Chocolate, Vanilla, Raspberry, Lemon, Salted caramel, Pistachio

Item code : 00864

EAN Product: 3760126978641

Net weight per sku : 72gr

Packing : 12 sku per case

Item code : 00865

EAN Product: 3760126978658



Item code : 00866

EAN Product: 3760126978665



Item code : 00867

EAN Product: 3760126978672



PACK x 6 MACARONS PACK x 12 MACARONS PACK x 24 MACARONS PACK x 36 MACARONS

Storage : ‐18°C

Shelf life (frozen) : 24 months from production date


Chilled (from defrost)

PACK x 6 MACARONS (1 piece per flavour)

Item code : 00857

EAN Product: 3760126978573


Packing : 8 sku per SRP case

Storage : +0/+4°C


Shelf life (from defrost): 30 days at + 0°C / + 4°C (do not refreeze)

Les Pâtisseries

d’Amélie



Chilled (from defrost)

PACK x 6 MACARONS (1 piece per flavour) PACK x 12 MACARONS (2 pieces per flavour)

Item code : 00850

EAN Product: 3760126978504

Net weight per sku: 72g


Storage : +0/+4°C



Item code : 00859

EAN Product: 3760126978597

Net weight per sku: 144g


Storage : +0/+4°C




ORGANIC

THE 1ST ORGANIC MACARONS

RASPBERRY CHOCOLATELEMON

*Other flavours on demand

ORGANIC

LET’S DO IT FOR YOU !

PACK M FRENCH PATISSERIE BIO PRIVATE LABEL FOOD SERVICE

Votre marque

1 32

FROZEN OR CHILLED ?

FROZEN : 24 MONTHSCHILLED : 25 DAYS

SWEET PARTY FOOD SPECIALTIES

M I N I E C L A I R R A N G E

Premium classic mini éclairs

Item code: 00426

Weight : 15 gr

Packaging: Tray of 8 pieces

Packing: 8 trays of 8 pieces (64 pieces per case)

Storage conditions: ‐ 18°C (Do NOT refreeze after defrosting)


Chocolate Vanilla CoffeeSalted caramel

M I N I E C L A I R R A N G E

Premium fruits mini éclairs

Item code: 00427

Weight : 15 gr

Packaging: Tray of 8 pieces




RaspberryLemonBlackcurrant Apricot

M I N I C H O U X

Classic filled mini choux

Item code: 00428

Weight : 12 gr per piece

Available pack size : Tray of 12 pieces




Chocolate Vanilla PralineSalted caramel

M I N I C H O U X

Fruits filled mini Choux

Item code: 00429






Raspberry Lemon Blackcurrant Apricot

M I N I R E L I G I E U S E S

Assorted filled Choux

Item code: 00430






Chocolate Vanilla LemonRaspberry

SAVOURY FESTIVE FOOD

S A V O U R Y R A N G E

Creative Petits fours

Gingerbread Mini biscuit :

- Fig jam and foie gras- Blackcurrant jam and sweet goat cheese cream- Apricot jam and Roquefort cream- Apple jam and Roquefort cream…

Weight : : 13 gr

Packing : -

Storage conditions : ‐ 18°C ‐ 18°C (Do NOT refreeze after defrosting)



Cheese filled mini cakes

Roquefort cheeseComté Goat cheese Garlic & Herbs

Item code: 00028

Weight : 12,5 gr

Packaging: tray of 12 pieces



Shelf life (Frozen): 18 month from production date


Meridional filled mini cakes

PestoOlive Red Pepper Tomato

Item code: 00023

Weight : 12,5 gr






Cheese filled mini choux

Comté cheeseGarlic & Herbs Goat cheese Roquefort cheese

Item code: 00021

Weight : 10 gr






Meridional filled mini choux

Item code: 00027

Weight : 10 gr





PestoOlive Red Pepper Tomato


Prestige mini éclairs

Item code: 00030

Weight : 15 gr





Garlic and Herbs & chopped

walnut

Pesto & chopped pistachio

Red Pepper & Sesame Seeds

Tomato & chopped hazelnut

or cold


Premium religieuses

Item code: 00031

Weight : 15gr





TomatoPestoGarlic & Herbs Red Pepper

or cold

O N D E M A N D

Let’s create !

And other gourmet suggestions…

ZA LA CROIX DANET17 RUE DE L’AVENIR

44140 GENESTONFRANCE

www.magm.fr

Tel: +33 240 32 07 91Fax: +33 240 32 07 41

genuine french pastry - business france · 2020. 5. 26. · r e t a i l r a n g e frozen assortment...

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