GENTLEMEN’S CLUBMARKETING

BY MOVING TARGETS

Expect the best | 800.926.2451 | movingtargets.com

Expert direct marketing strategists build your Gentlemen’s Club brand, improve your sales, engage your fans, connect your customers with your entertainers and grow your business.

Results are guaranteed! Your business deserves marketing from an email and social media advertising agency that stands behind their work.

Expect the best | 800.926.2451 | movingtargets.com

We get it, your particular industry has some very unique marketing challenges that most marketing companies can’t overcome. Many patrons desire a more anonymous relationship with your business, while other potential customers tend to shy away from the experience unless they are marketed to effectively.

Social Media is a great way to not only engage your fans, but more importantly, drive more customers into your club. Your clienteles’ newsfeed is virtually untapped potential and direct source of cash flow. Our tactics can allow undercover, clandestine communications between dancers and patrons that result in more visits, more lappers, more money.

It’s critical you convey a sophisticated, yet sensuous environment while always remaining within the guidelines of the social platforms. We’re all visual creatures and we will make your club look great. It keeps things fresh and makes your club outstanding.

Broadcast yourmessage loud and clear with professionally designed

email marketing.

Email Marketing

Get hyped | 800.926.2451 | movingtargets.com

Your responsive, custom-coded branded design forms the foundation of your email marketing program.

Now a strategist takes care of all your email marketing. Never struggle with drag-and-drop portals again. Make

one-of-a-kind impressions with hand-coded, well-designed broadcasts.

Your message remains on-brand with layouts custom- designed to incorporate your unique style.

Your strategist ensures you stand above your competition, instead of appearing just like them.

Keep your database healthy without any manual management on your part.

All broadcasts adhere to CAN-SPAM laws and areReturn Path certified. Industries’ best delivery rate.

Email list maintenance is performed automatically, removing unsubscribed contacts and bounced email addresses.

Weekly broadcasts create interest and generate sales growth. • Your email strategist delivers timely, compelling broadcasts. • Custom content e-newsletters safely connect dancers and patrons

Reach specific customers when they’re primed to engage with you. • Autoresponders: Welcome new members to your list with a special offer automatically. • Trigger broadcasts: Encourage customers to celebrate their birthdays and anniversaries with you. • Segmented broadcasts: Optimize sales by targeting key customers with special offers. • Monthly newsletters: Industry articles — editorial included! Engage customers and be seen as an expert in your field.

Plan days or weeks ahead. • We create, code and send your broadcasts exactly on your schedule. • Prefer to fly by the seat of your pants? Same-day sending keeps your spur-of-the-moment deals looking professional.

Effortlessly engage your customers where they’re always connected: online!

Email Marketing

Start peacocking | 800.926.2451 | movingtargets.com

Grow and maintain your email database like a pro.

Strategists convert your existing Facebook fans intoemail subscribers and then draw them deeper into your sales funnel with Facebook Ads.

Our custom promotion materials get your customers to join your email list for access to exclusive offers. • Your strategist will run contests and other promotions to boost your signup rates. • It is simple to import new email addresses on our customer portal, or just send them to us!

We also create and deliver coding for a custom HTML form that helps collect email addresses and database segments, such as birth month, anniversaries and addresses, on your website and Facebook page. • Your strategist instructs your website admin how to install a Facebook conversion pixel to remarket to your new email subscribers with Facebook Ads.

You gain more customers when we target Facebook users similar to your current email subscribers with Custom and Lookalike Audiences built from your database.

Email Marketing

Let’s talk | 800.926.2451 | movingtargets.com

Your strategist reviews your open rates, unsubscribes and redemptions for you.

We change up your “usual” offers every few months to avoid a rise in opt-out rates or a drop-off in redemptions.

You can have split-tests done with segments fromyour database to research different subject lines andcalls to action.

Even impress your contacts with a custom-branded landing page for special offers, surveys or contests. Just ask your strategist and it gets done.

Track and optimize your email marketing results.

Email Marketing

Slay | 800.926.2451 | movingtargets.com

• 7¢/email address sent• $97 annual database fee

Fist Bump Pay as you go

• 1 broadcast with promotional offer• Articles included• Facebook tab with sign-up form

Newsletter $59/month

• 2 broadcasts• $20 per extra broadcast

Shout Out $119/month

• 5 designed broadcasts

High Five $259/month

WORDUP = Monthly plans include:

• Personal expert to create, design and code• 6-month marketing plan • Responsive design that works on all major email programs• Recommendations to improve your email’s performance• Unlimited-size database• List collection tools• List maintenance: remove unsubscribes & bounces• Code for website sign-up form• Custom autoresponder• Trigger emails, segmented emails, split testing• 2 revisions per broadcast

All plans require a $197 set-up fee

Contact us for corporate plans and enterprise solutions

Prices subject to change

• Branded design: $250• Hosted landing page or custom form: $197• Database management: $97 per month• Custom report: $97• Quarterly editorial calendar: $97• Broadcast resend: $20

About Face $ $

Email Marketing

Be heard | 800.926.2451 | movingtargets.com

Develop a cohesive, on-brand social media presenceand advertising strategy that grows your business.

Your strategist corrects/updates your existing profiles and sets up any missing accounts.

We select, claim and manage relevant sites for your industry, such as Facebook, Twitter, Google Plus, Yelp, Instagram, Pinterest, Snapchat, TripAdvisor, Zomato and Foursquare/Swarm. No more effort wasted trying to stay abreast of social media algorithm changes.

Professional advertising designers and copywriters stay on-brand; your message stands out.

Social Media

Be seen | 800.926.2451 | movingtargets.com

Your strategist posts custom content and engages one-on-one with your fans on a daily basis.

Relevant content makes you a resource for your fans, helping you build relationships, increase customer loyalty and average spend.

We create the promotions, specifically for your business, increasing your ROI and taking advantage of the latest social media trends.

Dedicated strategists keep your pages personal with constant event updates, on-site photos and behind-the-scenes features.

Quality posting guarantees top-of-mind awareness and trains your audience to interact with you regularly. Engagement = Higher Average Spend

Your strategist adheres to social platforms’ best practices, post length and hashtag use, framing you as an expert and creating higher engagement.

Advertise where your customers are always connected: online!

Social Media

Come thru. It’s lit. | 800.926.2451 | movingtargets.com

Another great time-saver: we keep your online reputation strong with individual responses to every new review, positive or negative.

We can do them instantly, or you can preapprove our expert responses. Benefit from increased customer satisfaction and retention.

Your online reputation is your biggest asset.

Social Media

Keep growing | 800.926.2451 | movingtargets.com

Generate a quick flow of customers with an exclusive offer for your Facebook page.

Custom-designed promotional materials are shipped straight to your door to promote your digital presence on-site.

Social advertising, when done byexperts, delivers the best ROI.

Social Media

Dream squad | 800.926.2451 | movingtargets.com

LOCAL AWARENESS: Target people whenthey’re near your business and people who livein your selected area.

PAGE LIKES: Increase your Facebook fan base.

POST ENGAGEMENT: Get more people seeing, liking, commenting on and sharing your Page content on Facebook.

WEBSITE CLICKS: Send people to any sectionof your website from your Facebook Ad.

WEBSITE CONVERSIONS: Get people to take specific actions on your website, such as buying a product or registering for your email list.

LEAD FORM: Capture leads within Facebook’s platforms, so the mobile sign-up process is easierby auto-populating fields.

EVENT RESPONSE: Promote an event that customers on Facebook can add to their own Facebook calendar.

APP INSTALL & APP ENGAGEMENT ADS:Find the right people who want to install or get something done with your app.

OFFER CLAIM ADS: Promote specials and deals. You decide how long your offer runs, who sees it, how many people can claim it and more.

VIDEO VIEWS: Create video ads, with the Your Face plan, that are memorable and help build your brand on Facebook.

Experts in Facebook advertising! Now reach far pastyour fans as we manage a combination of these ad types.

Social Media

Drop the mic | 800.926.2451 | movingtargets.com

We target your ad to people based on location and demographics like age, gender and interests. We also target your ad to people based on what they do off of Facebook with data provided by trusted third-party partners.

Facebook Audience Targeting

CUSTOM AUDIENCES: Promote to people you already know with ads on Facebook. We use a list of contact info like email addresses or phone numbers. We’ll deliver your ad to those people if they’re on Facebook.

CUSTOM AUDIENCES FROM YOUR WEBSITE: Remarket to people on Facebook who’ve already visited your website. You can segment by people that did or did not complete a conversion.

LOOKALIKE AUDIENCES: Find more people on Facebook who share traits — like location, age, gender and interests — with your customers, so your ads reach more ideal prospects.

Social Media

Control your fate | 800.926.2451 | movingtargets.com

Your strategist will manage and review the growth of your pages, performance of your Facebook Ads and effectiveness of your offers.

You get reports like these and can have weekly strategy calls to review results.

Track and optimize your social media marketing results.

Social Media

Go all the way | 800.926.2451 | movingtargets.com

Objective: event attendanceSolution: video adAd spend: $3Results: 52 additional attendants (52 likes, 3 shares, 2 comments, 1k video views and 3,532 reached)Targeting: those living in Raleigh, ages 21-40, people who like the page and friends of people who like the page

$0.003 per video view / $0.5 per event attendee

Social Media

Go get ‘em | 800.926.2451 | movingtargets.com

Some mini-case study examples of Facebook Ads we have done and their results:

Social Media

Generate buzz | 800.926.2451 | movingtargets.com

Objective: event attendance Solution: boosted postAd spend: $40Results: 7,155 people reached, 293 post clicksand 526 post engagements Targeting: +2 miles of business with interestsin poetry and alcoholic beverages

$0.07 per post engagement / $0.005 per person reached

Objective: ticket salesSolution: click through adAd spend: $5Results: 10,780 reached, 41 likes, 34 shares,40 comments, 153 post engagementsTargeting: +5 miles of Wilmington, ages 21-45, female gender

$0.03 per post engagement / $0.0002 per person reached

Social Media

#Winning | 800.926.2451 | movingtargets.com

Objective: event attendanceSolution: boosted postAd spend: $500Results: 85,081 people reached, 567 likes, 28 comments,71 shares, 4,108 clicks to ticket sales, 168 page likesTargeting: those living in Charlotte, ages 21-28, interestsin beer, parties, nightclubs, country and rock music

$0.005 per person reached / $0.12 per click to ticket site / $2.97 per page like

Social Media

Objective: event attendanceSolution: boosted postAd spend: $50Results: 11,693 people reached, 610 post actionsTargeting: those living in Charlotte, ages 21-28, interests in beer, parties, nightclubs, country and rock music, female, ages 21-30

$0.004 per person reached / $0.08 per post action

Social Media

#Goals | 800.926.2451 | movingtargets.com

Objective: improve reputation managementSolution: post engagement adAd spend: $10Results: 2 five-star reviews on Yelp, 1 share, 61 likes,and 3,360 people reached, 136 post enagementsTargeting: +25 miles of Raleigh, ages 18-45, people who like the business

$5 per review / $0.07 per post engagement / $0.002 per person reached

Social Media

Get it poppin’ | 800.926.2451 | movingtargets.com

Say =CHEESEHappy Face $579/month• $100/month in Facebook Ads• Choose 10: Facebook, Twitter, Google Plus, Instagram, Pinterest, LinkedIn, Yelp, Zomato, TripAdvisor, Foursquare, Citysearch o Facebook & Google Plus: 4-7 posts/week o Twitter: 10-15 posts/week o Instagram, Pinterest, LinkedIn: 3 posts/week• Monthly Facebook contests• Boosted Facebook posts• Branded designs: up to 6 per monthWell balanced, full-course business nourishment.

Your Face $1,000/quarter• $150/month in Facebook Ads• One 15-second motion graphics video ad• Unlimited branded designsCombine with Save Face for cutting-edgeadvertising. Pairs well with print advertising.

Save Face $179/month• Facebook: 1 post/week• Reputation mgmt on Yelp, Google Plus, 1 extra network• Monthly email newsletter to promote and share your review pages Combine with Your Face for fresh advertising.

B.I.G. Grin $379/month• $50/month in Facebook Ads• Choose 6: Facebook, Twitter, Yelp, Google Plus, Zomato, TripAdvisor, Foursquare, Citysearch o Facebook: 3 posts/week o Twitter: 5 posts/week o Google Plus: 3 posts/week• Quarterly Facebook contests• Branded designs: up to 4 per monthRefreshing starter course, perfectly seasoned.

• One minute motion graphics video ad $1,000• 15-second motion graphics video ad $300• Logo and style guide design $500• Event flyers design $250• Cover photo images design $125• Other promotional design $125 an hour• $200/monthly content calendarStandalone branding options help you pour on the hot sauce!

About Face All about that brand$ $

• Influence your ideal prospects in print and on Facebook• Identical prospects as your direct mail campaign• Greater response rates since they are now fans• Allocate a fraction of your direct mail budget for Facebook Ads• Improve response, increase loyalty and salesPerfect blend of veteran experience and modern perspective.

My Face Direct mail on Facebook

Monthly/quarterly plans include• Personal strategists• Monthly progress reports• One-time promotional flyers• Email broadcasts• Six-month marketing plan

Add-Ons• $99 for extra locations (shared pages)• $35 per extra branded design

All plans require a $197 set-up fee

Contact us for corporate plans/enterprise solutions

Social Media

No treble | 800.926.2451 | movingtargets.com

Your marketing consultant and strategist become part of your company; you

just don’t have to pay them!

Christa VohsDigital MarketingSolutions Director

Michelle BizonVP, Marketing Solutions

Hit goals | 800.926.2451 | movingtargets.com

movingtargets.com800.926.2451

Warning: You will experience sales growth and a smile lasting more than four hours.