Growth at an individual levelGrowth at an individual level caters to overall development of a person’s personality. This includes both mental and physical well being for a person to live a balanced and satisfied life.

Why target growth at personal level?A community is built by its people. Targeting growth at personal level is like treating a problem at the grass root level. Growth of each individual will in turn benefit the larger focus group.

At personal level : WHAT & WHY

The Need

A persons life often becomes very monotonous and mechanical which curbs his/her creativity and productivity which in turn affects their immediate surroundings. At times due to our hectic lifestyle, or else due to boredom, we tend to neglect our growth.

This happens due to varying factors like depression, work overload, responsibilities and other related things. So catering to such problems of a user can benefit the individual as well as the system.

Essence being that for overall growth of a human it is essential that they pursue their hobbies, explore their personality and seek knowledge.

What triggered ‘The IDEA’

Generating Character profiles

personas

Tanya is bored of her regular college life. She wants some excitement. She is tired of spending all her free time online on social networking sites.

Persona 1

Mr Desai wishes he could connect to people, spe-cially children so that he can share fun stories with them and utilise his free time.

Persona 2

Mr. Shergill hates to spend his weekends all by himself. He wants to connect to like minded people, share a cup of co�ee or do something together.

Persona 3

Mrs. Jain often gets bored with her monotonous life. She is a dedicated wife and a mother but sometimes wishes there was something she could do to entertain herself.

Persona 4

Persona 1

Persona 2

Persona 3

Persona 4

NeedThanksGenie

DiscoverGenie

Finding interests

Lets GO!

Journey map

Role play

Gaurav Shergil lives a very hectic lifestyle with time for himself only on the weekends. His friend suggested that he tries Genie. Through Genie Gaurav has discovered new interests. He always liked watching sports but that Sunday evening of Go-Karting was fun for him. He likes Genie because there is an element of surprise, something new every weekend.

Dance

Travel

Sport

EntertainmentMusic

Adventure

Health

Food

Art

Science

Technology

Joy

Relax

Rejuventated

Love

I knowwhat you wish for!

Service Model

How does it work?

It works by connecting the user to the events/places of his interests in the specified city. It makes a persons unique interest map and graph and makes him aware of things to do around the city. It randomly generates output according to the users intersest graph giving with it an element of ‘SURPRISE’. The more the user uses Genie the better the Genie gets to know the user.

What is it achieving?

It is a platform for people to find new dimensions to their personality, spend some quality time to rejunevate and refresh oneself and enhance work productivity.

Who is it for?

The service is envisioned for cities, for the upper middle class. Through its interface we invite a wide range of age groups.

People use it when they are bored, need to destress or want to find out new things to do. They benefit by learning a new activity, visiting a new place, interacting with people.Often great ideas come up with in casual conversations. When a hunch gets to know another hunch, innovative ideas are produced. Genie is a platform to communicate and enhance your personality.

How do people use it and benefit from it?

Business Model

Exploring Interfaces

What’s your ID

Give your password

Create a Genie account for free!

interface

Help me know you better!

I’m bored! Let’s go!

Victoria India Design Service JamProject: Genie

Kishen PatelVidhi MehtaSiddharth hirvaniVidhushri LadhaNational Institute of Design, Ahmedabad