UniBRAIN Agribusiness Innovation Incubator Business Model

THE BUILDING BLOCKS OF ANY BUSINESSbased on “Business Model Generation”

by Alexander Osterwalder and Yves Pigneur and 470 co-authors

What key resources are needed to produce what is offered?

What are the key activities to produce what is offered?

What products, processes or services are the clients offered?

How do the products, processes & services get to the clients?

What will they pay for?

How to attract and keep clients coming back?

What are the costs?

Who are the businesses customers or clients?

What key partnerships are needed?

1. Client segment

2. Value Proposition

3. Channels

5. Revenue streams

4. Clientrelations

6. keyresources

7. keyactivities

8. Partnerships

9. Cost structure

UniBRAIN Agribusiness Innovation Incubator Business Model

1. Client segment

UniBRAIN Agribusiness Innovation Incubator Business Model

The clients that the incubator will aim to reachmust be defined so that the incubator can determine which services it will provide

The concept note must include women and young entrepreneurs as clients and beneficiaries

1. Client segment

2. Value Propositions

UniBRAIN Agribusiness Innovation Incubator Business Model

The concept note should set out the services that the incubator will provide its identified clients

These should be expressed as value propositions which are succinct statements of what the incubator is uniquely offering its clients

There should be a value proposition indicating what the incubator will do to proactively offer to women and youth entreprenuers

1. Client segment

2. Value Proposition

3. Channels

UniBRAIN Agribusiness Innovation Incubator Business Model

The concept note should specify what channels the incubator would use to reach out to its clients

1. Client segment

2. Value Proposition

3. Channels

4. Clientrelations

UniBRAIN Agribusiness Innovation Incubator Business Model

The concept note should specify the kind of relationships that the incubator proposes to establish with its clients so as to get and retain their business

1. Client segment

2. Value Proposition

3. Channels

5. Revenue streams

4. Clientrelations

UniBRAIN Agribusiness Innovation Incubator Business Model

The concept note should indicated what other sources of funding the incubator could access

This should include donor grant funding,Potential revenue generating activities

The concept note should indicate if there is a potential for investment by the consortium members

1. Client segment

2. Value Proposition

3. Channels

5. Revenue streams

4. Clientrelations

6. keyresources

UniBRAIN Agribusiness Innovation Incubator Business Model

The concept note should indicate what resources it will have available for providing the services promised in the value propositions

1. Client segment

2. Value Proposition

3. Channels

5. Revenue streams

4. Clientrelations

6. keyresources

7. keyactivities

UniBRAIN Agribusiness Innovation Incubator Business Model

The concept note should show what activities will be undertaken by the incubator to deliver the services indicated in the value propositions

There should be specific actions for reaching out to women and youths

1. Client segment

2. Value Proposition

3. Channels

5. Revenue streams

4. Clientrelations

6. keyresources

7. keyactivities

8. Partnerships

UniBRAIN Agribusiness Innovation Incubator Business Model

The concept note should indicate what partnerships will be formed in creating the capacity to deliver the services offered in its value propositions

1. Client segment

2. Value Proposition

3. Channels

5. Revenue streams

4. Clientrelations

6. keyresources

7. keyactivities

8. Partnerships

9. Cost structure

UniBRAIN Agribusiness Innovation Incubator Business Model

The concept note should provide broad estimates of the annual fixed and variable costs it expects to have to provide for

1. Client segment

CS

2. Value Proposition

VP

3. ChannelsC

5. Revenue streams

RS

4. ClientRelations

CR

6. keyResources

KR

7. KeyActivities

KA

8. Partnerships

P

9. Cost structure

CS

UniBRAIN Agribusiness Innovation Incubator Business Model

UniBRAIN Agribusiness Innovation Incubator Business ModelThe Business Model Canvas

KP KA VP CR CS

KR CH

C$ R$

The Business Model Canvas with the nine building blocks can be used by prospective agribusiness innovation incubator consortia in ensuring that the 9 elements of the concept note are properly matched.

This model provides the basis for the call for concept notes from prospective

agribusiness innovation incubators