generation z primer - oxford-review-infographics.s3...
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The Baby Boomers or the 'Me Generation'. Born after the second world war between 1946 and 1964. Baby boomers are associated with a rejection & redefinition of the then traditional values of the previous generations who were adults during this time. Many grew up in a time of affluence and they tend to see themselves as identifiably different from the previous generations.
Generation z
PREVIOUS GENERATIONS IN LIVING MEMORY
AKA Gen 1914. These are the people who
lived through the first world wart
Came of age in the era of the great depression
The generation of the Vietnam war
THE LOST GENERATION
THE G.I.GENERATION
OR GREATEST GENERATION
THE SILENT GENERATION
CONTEMPORARY GENERATIONS STILL IN THE WORKFORCE
GENERATION Xor Gen X. Born between the late 1960’s (1965 on) to the early 1980s
GENERATION Yor the millennials who were born between the early 1980’s up until 2000
GENERATION ZBorn between 1995 and now
GENERATION
Z
Excellent problem-solving
skills
Awareness and interest in a wider range of environmental and
political issues
Proactive study Good information gathering skills
Global and local awareness
Flexible and adaptableStrong communication and collaboration skills. They expect
collaboration & don’t respond well to
command and control
Greater wish for gamification - they
respond well to games both
online and offline (physically)
Critical - involvement in education and
training
POSITIVES
NEGATIVES
Lower requirement and interest in physical contact and activity
Thinking, concentrating and memory skills are
reduced
Higher incidence of depression and
isolation
Increased laziness and less resilience and
tolerance for difficulty
Expect to be entertained
Over reliance on search engines like Google to source
information
They expect immediate results and often lack the
tenacity and patience really to pursue
knowledge and get to the bottom of issues
Generation z
EDUTAINMENT - THEY WANT INFO TO BE
Entertaining Interesting Small bites Honest and non-biased
NEED TO LEARN
GENERATION ZIN ORGANISATIONSGENERATION ZIN ORGANISATIONS
Want to be involved
Want security
Want to learn and develop
Want to communicate electronically
They will walk if bullied or feel controlled
INSECURITY, TRUST AND SUSPICION
Gen Z grown up with the internet their entire lives
They have also grown up with a rise in global terrorism
Financial insecurity Corporate malpractice and dishonesty
Looking for greater security and trust
Suspicious of motives, particularly corporate motives
A greater connection between the members of this generation and they have access to communication tools other
generations aren’t really using - they have a private global generational communication network
MOTIVATING GENERATION Z MOTIVATING GENERATION Z
ONE STUDY FOUND THAT GENERATION Z PARTICULARLY WANTS AND EXPECTS:
TO BE TREATED WITH RESPECTRespect is a big theme with this
generation. They will readily leave employment where they
don’t feel valued
ROLE MODELSLeaders and managers who act with honesty
and integrity
TO LEARNThey are interested in learning but they want
to have fun at the same time
TO WORK WITH PEOPLE THEY LIKE AND GET ON WITH.
Friends are particularly important to this generation
FLEXIBILITYThis generation, together with
Generations X and Y do not like rigid rule based environments.
This is the busy generation. Most of their waking lives are
full and they want work to fit in
INTERESTING WORKBoring, monotonous work is not
for the constantly stimulated and entertained generation
There are challenges and generational clashes ahead, however it is what it is. Generation Z brings new qualities into society and work. This new
generation is flexible and is having to adapt to a rapidly changing world. The question is can we, the older generations also adapt?
References Issa, T., & Isaias, P. (2016). Internet factors influencing Generations Y and Z in Australia and Portugal: A practical study. Information Processing & Management.
Jagman, H., & Swanson, T. (2015). Not Just where to Click: Teaching Students how to Think about Information. Association of College and Research Libraries, a division of the American Library Association.
Korpijaakko, M. L. (2016). Cracking Facebook: The Importance of Understanding Technology-Based Communication. Springer.
Livermore, D. (2016). Driven by Difference: How Great Companies Fuel Innovation Through Diversity. AMACOM Div American Mgmt Assn.
Mahzan, M. S. W., Abdullah, N., & Nor, N. H. M. (2016). The Impact of Reflective Inquiry on Professional Development of Student Teachers. In 7th International Conference on University Learning and Teaching (InCULT 2014) Proceedings (pp. 323-335). Springer Singapore.
Montana, P. J., & Petit, F. (2008). Motivating Generation X and Y on the job and preparing Z. Global Journal of Business Research, 2(2), 139-148.
Wilson, Darren; Calongne, Cynthia; and Henderson, S. Brook (2016) "Gamification Challenges and a Case Study in Online Learning," Internet Learning: Vol. 4: Iss. 2, Article 8.
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